Strategic Analysis with Financial Competitive Profile Matrix

Offered By
Coursera Project Network
In this Guided Project, you will:

Compute the financial critical success factors that measures performance of all the competitors in your industry

Conduct analysis on the factors by assigning weights, ranking to the factors, and computing the weighted and overall score

Apply the analysis you conducted to determine your competitive advantage, and also identify areas of improvement

Clock2 Hours
CloudNo download needed
VideoSplit-screen video
Comment DotsEnglish
LaptopDesktop only

By the end of this guided project, you will be able to use the Financial Competitive Profile Matrix (FCPM) to analyze your industry and identify your competitive advantage with key financial indicators. FCPM is a strategic management tool that enables you to benchmark your company in relation to competition and then identify the relative strengths and weaknesses of all the competitors based on some Financial Critical Success Factors (FCSFs) analysis. The FCSFs are assigned weight based on their importance, ranked on their strengths and weaknesses, then the weight is multiplied by the rank to determine weighted score. The sum of the weighted score reveals the company that has competitive advantage or disadvantage in the industry. To demonstrate the application of the FCPM, we will use spreadsheet to analyze a division of our energy services company together. Example on the case study would empower you to use the model to analyze your company or any other company of your choice. The project is for business leaders who want have a deep insight on their competitive environment. Also, for strategist and financial analysts who are interested in helping organization in making informed strategic decisions. At the end of the project, you will be able to use the FCPM to analyze your company, identify the strengths and weaknesses of the competitors, and then use it to determine your strategic direction

Skills you will develop

Management ConsultingFinancial AccountingBusiness StrategyManagementLeadership

Learn step-by-step

In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:

  1. Task 1: Introduction: By the end of the task, you will explain Financial Competitive Profile Matrix (FCPM)

  2. Task 2: Financial Critical Success Factors (CSFs): By the end of this task, you will determine the FCSFs of your industry

  3. Task 3: Weight: By the end of this task, you will assign weight to the FCSFs of your industry

  4. Task 4: Ranking: By the end of this task, you will rank the FCSFs of your industry

  5. Task 5: Weighted and Total Score: By the end of this task, you will perform the weighted and overall scores of the factors

  6. Task 6: Decision-Making: By the end of this task, you will use the results to make strategic decisions

How Guided Projects work

Your workspace is a cloud desktop right in your browser, no download required

In a split-screen video, your instructor guides you step-by-step

Frequently asked questions

Frequently Asked Questions

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