Strategically Build and Engage Your Network on LinkedIn

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In this Free Guided Project, you will:

Focus on your engagement.

Create and post content strategically.

Complete the steps to publish an article.

Showcase this hands-on experience in an interview

2 hours
Intermediate
No download needed
Split-screen video
English
Desktop only

In this 1-hour long project-based course, you will learn how to strategically build and engage your network on LinkedIn. Many people in today’s society think that they know how to network but do they really? We will discuss the appropriate manner to use your LinkedIn account to extend your own network. Personal branding is very important to know about within LinkedIn as well. We will delve into how to find the connections that you are looking for. And we will talk about how to maintain your connections. To be successful in this course you will need to have a free LinkedIn account. If you need to get a strong start on your account before joining this course check out the “Create a Profile and Network on LinkedIn” course on Coursera. Some learning objectives that we will cover include ensuring your LinkedIn page has the basics for intermediate involvement on LinkedIn and as we expand your network strategically while establishing your brand. We will work on keeping track of over 500 connections while focusing on engagement. We will learn about creating and posting content as well as creating an article to make your engagement increase. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

Requirements

Have an established LinkedIn account and complete the "Create a Profile and Network on LinkedIn" course on Coursera.

Skills you will develop

  • publish an article

  • engage your network

  • expand your network

  • establish your brand

  • post content strategically

Learn step-by-step

In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:

  1. Ensure your LinkedIn page has the basics for intermediate involvement on LinkedIn and we expand your network strategically while establishing your brand.

  2. Assessment for Tasks 1 and 2

  3. Discuss using strategic ways to expand your network.

  4. Find people in your network using LinkedIn and develop a tracking sheet for your network connections as well as learn how to save content and find it later.

  5. Assessment for Tasks 3 and 4.

  6. Work on focusing on your engagement.

  7. Creating and posting content strategically.

  8. Assessment for Tasks 4 and 5.

  9. Complete the steps to publish an article.

How Guided Projects work

Your workspace is a cloud desktop right in your browser, no download required

In a split-screen video, your instructor guides you step-by-step

Reviews

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Frequently asked questions

Because your workspace contains a cloud desktop that is sized for a laptop or desktop computer, Guided Projects are not available on your mobile device.

Guided Project instructors are subject matter experts who have experience in the skill, tool or domain of their project and are passionate about sharing their knowledge to impact millions of learners around the world.

You can download and keep any of your created files from the Guided Project. To do so, you can use the “File Browser” feature while you are accessing your cloud desktop.

At the top of the page, you can press on the experience level for this Guided Project to view any knowledge prerequisites. For every level of Guided Project, your instructor will walk you through step-by-step.

Yes, everything you need to complete your Guided Project will be available in a cloud desktop that is available in your browser.

You'll learn by doing through completing tasks in a split-screen environment directly in your browser. On the left side of the screen, you'll complete the task in your workspace. On the right side of the screen, you'll watch an instructor walk you through the project, step-by-step.

More questions? Visit the Learner Help Center.