In this 1-hour long project-based course, you will learn how to strategically build and engage your network on LinkedIn. Many people in today’s society think that they know how to network but do they really? We will discuss the appropriate manner to use your LinkedIn account to extend your own network. Personal branding is very important to know about within LinkedIn as well. We will delve into how to find the connections that you are looking for. And we will talk about how to maintain your connections. To be successful in this course you will need to have a free LinkedIn account. If you need to get a strong start on your account before joining this course check out the “Create a Profile and Network on LinkedIn” course on Coursera. Some learning objectives that we will cover include ensuring your LinkedIn page has the basics for intermediate involvement on LinkedIn and as we expand your network strategically while establishing your brand. We will work on keeping track of over 500 connections while focusing on engagement. We will learn about creating and posting content as well as creating an article to make your engagement increase.
Strategically Build and Engage Your Network on LinkedIn
Instructor: Heidi Barker
32,710 already enrolled
Included with 
(313 reviews)
Recommended experience
What you'll learn
Focus on your engagement.
Create and post content strategically.
Complete the steps to publish an article.
Skills you'll practice
Details to know
Add to your LinkedIn profile
Only available on desktop
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About this Guided Project
Learn step-by-step
In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:
Ensure your LinkedIn page has the basics for intermediate involvement on LinkedIn and we expand your network strategically while establishing your brand. (5 min)
Assessment for Tasks 1 and 2 (4 min)
Discuss using strategic ways to expand your network. (4 min)
Find people in your network using LinkedIn and develop a tracking sheet for your network connections as well as learn how to save content and find it later. (4 min)
Assessment for Tasks 3 and 4. (4 min)
Work on focusing on your engagement. (4 min)
Creating and posting content strategically. (4 min)
Assessment for Tasks 4 and 5. (3 min)
Complete the steps to publish an article. (4 min)
Recommended experience
Have an established LinkedIn account and complete the "Create a Profile and Network on LinkedIn" course on Coursera.
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How you'll learn
Skill-based, hands-on learning
Practice new skills by completing job-related tasks.
Expert guidance
Follow along with pre-recorded videos from experts using a unique side-by-side interface.
No downloads or installation required
Access the tools and resources you need in a pre-configured cloud workspace.
Available only on desktop
This Guided Project is designed for laptops or desktop computers with a reliable Internet connection, not mobile devices.
Why people choose Coursera for their career
Learner reviews
313 reviews
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69.84%
- 4 stars
18.09%
- 3 stars
7.93%
- 2 stars
2.22%
- 1 star
1.90%
Showing 3 of 313
Reviewed on Sep 21, 2020
Good for beginners. If you are advanced with LinkedIn all you will receive from this is a certificate.
Reviewed on Feb 28, 2023
I am grateful to the instructor and Coursera to have provided us such a nice guided project. The best part of it was the filtering lesson. I am using the strategies I learnt. Thanks once again.
Reviewed on Feb 8, 2023
The course was detailed and engaging, my LinkedIn profile has taken a new look
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Frequently asked questions
Because your workspace contains a cloud desktop that is sized for a laptop or desktop computer, Guided Projects are not available on your mobile device.
Guided Project instructors are subject matter experts who have experience in the skill, tool or domain of their project and are passionate about sharing their knowledge to impact millions of learners around the world.
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