Strategically Build and Engage Your Network on LinkedIn

4.7
stars
21 ratings
Offered By
Coursera Project Network
In this Guided Project, you will:

Focus on your engagement.

Create and post content strategically.

Complete the steps to publish an article.

Clock2 hours
IntermediateIntermediate
CloudNo download needed
VideoSplit-screen video
Comment DotsEnglish
LaptopDesktop only

In this 1-hour long project-based course, you will learn how to strategically build and engage your network on LinkedIn. Many people in today’s society think that they know how to network but do they really? We will discuss the appropriate manner to use your LinkedIn account to extend your own network. Personal branding is very important to know about within LinkedIn as well. We will delve into how to find the connections that you are looking for. And we will talk about how to maintain your connections. To be successful in this course you will need to have a free LinkedIn account. If you need to get a strong start on your account before joining this course check out the “Create a Profile and Network on LinkedIn” course on Coursera. Some learning objectives that we will cover include ensuring your LinkedIn page has the basics for intermediate involvement on LinkedIn and as we expand your network strategically while establishing your brand. We will work on keeping track of over 500 connections while focusing on engagement. We will learn about creating and posting content as well as creating an article to make your engagement increase. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

Skills you will develop

publish an articleengage your networkexpand your networkestablish your brandpost content strategically

Learn step-by-step

In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:

  1. Ensure your LinkedIn page has the basics for intermediate involvement on LinkedIn and we expand your network strategically while establishing your brand. 

  2. Discuss using strategic ways to expand your network.

  3. Find people in your network using LinkedIn and develop a tracking sheet for your network connections as well as learn how to save content and find it later.

  4. Work on focusing on your engagement.

  5. Create and post content strategically.

  6. Complete the steps to publish an article

How Guided Projects work

Your workspace is a cloud desktop right in your browser, no download required

In a split-screen video, your instructor guides you step-by-step

Reviews

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Frequently asked questions

Frequently Asked Questions

More questions? Visit the Learner Help Center.