About this Specialization

Este Programa de Cursos Integrados tem como objetivodesenvolver suas habilidades para analisar consumidores, mercado e concorrentes para ajudar no processo da tomada de decisão estratégia de Marketing. Ao final, você será capaz de planejar, construir e colocar em prática as estratégias de marketing a partir dos conhecimentos de Data Science. Você conhecerá a fundo o papel da estratégia de marketing para uma organização orientada para o mercado e para o uso de técnicas de marketing digital. Além disso, você também conhecerá como colocar em prática diversos métodos de análise de dados, programação e tomada de decisão baseada em dados.
Shareable Certificate
Earn a Certificate upon completion
100% online courses
Start instantly and learn at your own schedule.
Coursera Labs
Includes hands on learning projects.
Learn more about Coursera Labs External Link
Flexible Schedule
Set and maintain flexible deadlines.
Beginner Level
Approximately 4 months to complete
Suggested pace of 8 hours/week
Portuguese (Brazilian)
Shareable Certificate
Earn a Certificate upon completion
100% online courses
Start instantly and learn at your own schedule.
Coursera Labs
Includes hands on learning projects.
Learn more about Coursera Labs External Link
Flexible Schedule
Set and maintain flexible deadlines.
Beginner Level
Approximately 4 months to complete
Suggested pace of 8 hours/week
Portuguese (Brazilian)

How the Specialization Works

Take Courses

A Coursera Specialization is a series of courses that helps you master a skill. To begin, enroll in the Specialization directly, or review its courses and choose the one you'd like to start with. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. It’s okay to complete just one course — you can pause your learning or end your subscription at any time. Visit your learner dashboard to track your course enrollments and your progress.

Hands-on Project

Every Specialization includes a hands-on project. You'll need to successfully finish the project(s) to complete the Specialization and earn your certificate. If the Specialization includes a separate course for the hands-on project, you'll need to finish each of the other courses before you can start it.

Earn a Certificate

When you finish every course and complete the hands-on project, you'll earn a Certificate that you can share with prospective employers and your professional network.

There are 4 Courses in this Specialization

Course1

Course 1

Marketing Science e Estratégia de Marketing

Course2

Course 2

Marketing e o Consumidor no Ambiente Digital

Course3

Course 3

Engajamento, Conversão e o Consumidor

Course4

Course 4

Decisões de Marketing Baseadas em Dados

Offered by

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Fundação Instituto de Administração

Frequently Asked Questions

More questions? Visit the Learner Help Center.