Fundação Instituto de Administração
Marketing e Data Science Specialization
Fundação Instituto de Administração

Marketing e Data Science Specialization

Como a ciência de dados colabora com o marketing. Desenvolva suas habilidades para analisar consumidores, mercados e concorrentes com base em dados.

Taught in Portuguese (Brazil)

Andres Veloso
Sofia Ferraz
Rodolfo Rocha

Instructors: Andres Veloso

Included with Coursera Plus

Specialization - 4 course series

Get in-depth knowledge of a subject

Beginner level

Recommended experience

3 months at 10 hours a week
Flexible schedule
Learn at your own pace

Specialization - 4 course series

Get in-depth knowledge of a subject

Beginner level

Recommended experience

3 months at 10 hours a week
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from Fundação Instituto de Administração
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Specialization - 4 course series

What you'll learn

Skills you'll gain

Category: Marketing estratégico
Category: Comportamento do consumidor
Category: Modelo STP

What you'll learn

Skills you'll gain

Category: Key Performance Indicators (KPIs)
Category: Segmentação de mercado
Category: Marketing de Performance
Category: Comportamento do consumidor

What you'll learn

Skills you'll gain

Category: Árvore de decisão
Category: Redes neurais artificiais
Category: Regressão logística
Category: Modelos de regressão
Category: Customer churn

What you'll learn

Skills you'll gain

Category: Conjoint Analysis
Category: Product analytics
Category: Regras de associação
Category: Análises por similaridade

Instructors

Andres Veloso
Fundação Instituto de Administração
4 Courses873 learners

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