Fundação Instituto de Administração
Marketing Science e Estratégia de Marketing
Fundação Instituto de Administração

Marketing Science e Estratégia de Marketing

This course is part of Marketing e Data Science Specialization

Taught in Portuguese (Brazil)

Sofia Ferraz
Andres Veloso

Instructors: Sofia Ferraz

Included with Coursera Plus

Course

Gain insight into a topic and learn the fundamentals

Beginner level

Recommended experience

37 hours (approximately)
Flexible schedule
Learn at your own pace

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

28 quizzes

Course

Gain insight into a topic and learn the fundamentals

Beginner level

Recommended experience

37 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the Marketing e Data Science Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
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There are 4 modules in this course

Este módulo apresenta os principais aspectos e características que definem o marketing e o marketing estratégico. São aspectos fundamentais que te ajudam a compreender qual o papel da ciência na gestão de marketing da empresa.

What's included

6 videos18 readings7 quizzes

Neste módulo serão abordados os principais aspectos do marketing estratégico. Ao longo do tempo a compreensão do papel do marketing na organização foi se alterando. Este módulo discute estas mudanças e atua para conscientizar o aluno da importância do marketing para a organização.

What's included

6 videos12 readings7 quizzes

Este módulo aborda uma das técnicas mais utilizadas para organizar a discussão estratégica da empresa tendo em vista decisões operacionais do composto de marketing. Iremos discutir o processo de análise e seleção de mercados alvo e como posicionar a oferta da empresa. Também abordarem ferramentas de longo prazo que permitem compreender o valor do consumidor.

What's included

6 videos13 readings7 quizzes

Este módulo irá discutir o comportamento do consumidor. Compreender o processo decisório que está por detrás das decisões dos indivíduos é fundamental para compreender de que forma a oferta da empresa se conecta com os anseios dos consumidores individuais e dos segmentos de mercado.

What's included

6 videos12 readings7 quizzes

Instructors

Sofia Ferraz
Fundação Instituto de Administração
4 Courses876 learners

Offered by

Recommended if you're interested in Marketing

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