Fundação Instituto de Administração
Marketing e o Consumidor no Ambiente Digital

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Fundação Instituto de Administração

Marketing e o Consumidor no Ambiente Digital

Gustavo Carvalho
Fabiano Castello
Artur Vilas Boas

Instructors: Gustavo Carvalho

Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

34 hours to complete
3 weeks at 11 hours a week
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

34 hours to complete
3 weeks at 11 hours a week
Flexible schedule
Learn at your own pace

Details to know

Earn a career certificate

Add to your LinkedIn profile

Assessments

28 assignments

Taught in Portuguese (Brazil)

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the Marketing e Data Science Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
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Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

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There are 4 modules in this course

Este módulo irá abordar o processo decisório do consumidor no ambiente online. Isso significa compreender a jornada que o cliente atravessa para chegar até a compra no ambiente virtual. Iremos compreender como a Internet trouxe novas possibilidades para as organizações.

What's included

6 videos18 readings7 assignments

Neste módulo, será abordado o processo de mensuração de resultados por meio de ferramentas que apoiam o processo de análise de resultados.

What's included

7 videos13 readings7 assignments

Neste módulo, iremos discutir de que forma é possível monitorar KPI’s por meio de visualização de dados utilizando os softwares, como o Python.

What's included

6 videos9 readings7 assignments

Neste módulo iremos abordar o processo de segmentação de mercado utilizando a técnica de Cluster.

What's included

6 videos15 readings7 assignments

Instructors

Gustavo Carvalho
Fundação Instituto de Administração
2 Courses225 learners

Offered by

Recommended if you're interested in Marketing

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