Fundação Instituto de Administração
Engajamento, Conversão e o Consumidor
Fundação Instituto de Administração

Engajamento, Conversão e o Consumidor

This course is part of Marketing e Data Science Specialization

Taught in Portuguese (Brazil)

Fabiano Castello
Gustavo Carvalho

Instructors: Fabiano Castello

Included with Coursera Plus

Course

Gain insight into a topic and learn the fundamentals

Beginner level

Recommended experience

30 hours (approximately)
Flexible schedule
Learn at your own pace

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

28 quizzes

Course

Gain insight into a topic and learn the fundamentals

Beginner level

Recommended experience

30 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the Marketing e Data Science Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
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Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review

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There are 4 modules in this course

Este módulo irá abordar o processo decisório do consumidor no ambiente online. Isso significa compreender a jornada que o cliente atravessa para chegar até a compra no ambiente virtual. Iremos compreender como a Internet trouxe novas possibilidades para as organizações.

What's included

6 videos14 readings7 quizzes

Neste módulo, será abordado o processo de mensuração de resultados por meio de ferramentas que apoiam o processo de análise de resultados.

What's included

6 videos14 readings7 quizzes

Neste módulo, iremos discutir de que forma é possível monitorar KPI’s por meio de visualização de dados utilizando os softwares, como o Python.

What's included

6 videos12 readings7 quizzes

Neste módulo iremos abordar o processo de segmentação de mercado utilizando a técnica de Cluster.

What's included

8 videos13 readings7 quizzes

Instructors

Fabiano Castello
Fundação Instituto de Administração
3 Courses290 learners

Offered by

Recommended if you're interested in Marketing

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