About this Course

Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Coursera Labs
Includes hands on learning projects.
Learn more about Coursera Labs External Link
Beginner Level

Para acompanhar este curso, sugere-se que o aluno tenha experiência prática em atividades de marketing.

Approx. 37 hours to complete
Portuguese (Brazilian)

Skills you will gain

  • Marketing estratégico
  • Modelo STP
  • Comportamento do consumidor
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Coursera Labs
Includes hands on learning projects.
Learn more about Coursera Labs External Link
Beginner Level

Para acompanhar este curso, sugere-se que o aluno tenha experiência prática em atividades de marketing.

Approx. 37 hours to complete
Portuguese (Brazilian)

Offered by

Placeholder

Fundação Instituto de Administração

Syllabus - What you will learn from this course

Week1
Week 1
11 hours to complete

Módulo 1 | Marketing Science e a Estratégia de Marketing

11 hours to complete
6 videos (Total 53 min), 18 readings, 7 quizzes
Week2
Week 2
8 hours to complete

Módulo 2 | Introdução ao Marketing Estratégico

8 hours to complete
6 videos (Total 39 min), 12 readings, 7 quizzes
Week3
Week 3
9 hours to complete

Módulo 3 | Modelo STP

9 hours to complete
6 videos (Total 44 min), 13 readings, 7 quizzes
Week4
Week 4
9 hours to complete

Módulo 4 | Comportamento do Consumidor

9 hours to complete
6 videos (Total 41 min), 12 readings, 7 quizzes

About the Marketing e Data Science Specialization

Marketing e Data Science

Frequently Asked Questions

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