Fundação Instituto de Administração
Decisões de Marketing Baseadas em Dados
Fundação Instituto de Administração

Decisões de Marketing Baseadas em Dados

Fabiano Castello
Caroline Graebin

Instructors: Fabiano Castello

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Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

26 hours to complete
3 weeks at 8 hours a week
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

26 hours to complete
3 weeks at 8 hours a week
Flexible schedule
Learn at your own pace

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

28 quizzes

Taught in Portuguese (Brazil)

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This course is part of the Marketing e Data Science Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 4 modules in this course

Neste módulo, serão abordadas as técnicas de mapeamento de padrão de compra, tendo como utilidade compreender  que produtos são adquiridos em conjunto. Esta análise permite que seja estruturada de forma mais adequada a distribuição de produtos em uma loja física ou na loja virtual.

What's included

6 videos12 readings7 quizzes

Neste módulo, serão abordadas as análises realizadas a partir de similaridade,  que permitem ao pesquisador identificar que produtos devem ser recomendados com outros produtos que o consumidor pode estar buscando. Isso permite a realização de cross-selling mais efetivo, trazendo para o consumidor ofertas com maiores chances de serem atrativas.

What's included

6 videos6 readings7 quizzes

Neste módulo, iremos discutir de que forma é possível monitorar KPI’s por meio de visualização de dados utilizando os softwares, como o Python.

What's included

6 videos12 readings7 quizzes

Neste módulo será abordado o uso de product analytics, por meio de séries temporais. Nesta análise é possível analisar dados de comportamento capturados a partir da interação dos consumidores com produtos digitais.

What's included

6 videos9 readings7 quizzes

Instructors

Fabiano Castello
Fundação Instituto de Administração
3 Courses357 learners

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