University of Colorado Boulder
Marketing Strategy for Engineers and Technologists Specialization
University of Colorado Boulder

Marketing Strategy for Engineers and Technologists Specialization

Tech-Driven Marketing Strategies for Startups. Acquired the skills to develop effective marketing strategies for tech startups, bridge the gap between product development and sales, and achieve financial success in dynamic markets.

Taught in English

John Svoboda

Instructor: John Svoboda

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Specialization - 3 course series

Get in-depth knowledge of a subject

Beginner level

Recommended experience

5 months at 8 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Develop strategic, entrepreneurial marketing plans for products or services or a company.

  • Apply key marketing concepts and  digital advertising channels and deploy real-world implementations, such as via Google Ads campaigns.

  • Apply state-of-the-art frameworks towards analyzing marketing problems presented in industry examples.

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Specialization - 3 course series

Get in-depth knowledge of a subject

Beginner level

Recommended experience

5 months at 8 hours a week
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from University of Colorado Boulder
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Specialization - 3 course series

What you'll learn

  • Manage market research programs.

  • Interpret consumer and business customer behaviors.

  • Segment markets strategically.

  • Oversee the development of branding and logos.

Skills you'll gain

Category: Data-Informed Decision-Making
Category: Strategic Analysis
Category: Market Research
Category: Digital Marketing
Category: Startup Funding

What you'll learn

  • Analyze competition and substitutes for a tech industry.

  • Apply leading analytical tools and stress tests to business models.

  • Apply Social Media strategy across the dominant platforms.

Skills you'll gain

Category: Social Media Marketing
Category: Competitor Analysis
Category: Google Ads
Category: Swot Analysis
Category: Strategic Planning

What you'll learn

  • Learn about the ongoing marketing campaign support and rebalancing needs.

  • Learn the practices of revenue forecasting.

  • Learn proven approaches to pitching innovation to executives.

  • Learn how to create and employ an artistic representation of your company.

Skills you'll gain

Category: Forecasting
Category: Executive Summaries
Category: Public Relations and Sponsorships
Category: Supply Chain
Category: Branding

Instructor

John Svoboda
University of Colorado Boulder
3 Courses1,919 learners

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