University of Colorado Boulder
Musician’s Professional Toolbox: Your Portfolio Career Specialization
University of Colorado Boulder

Musician’s Professional Toolbox: Your Portfolio Career Specialization

Assemble a suite of promotional materials and tools to support your music career.

Taught in English

Jeffrey Nytch

Instructor: Jeffrey Nytch

Included with Coursera Plus

Specialization - 4 course series

Get in-depth knowledge of a subject

5.0

(9 reviews)

Intermediate level

Recommended experience

1 month at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • How to articulate your purpose as a musician in a professional mission statement and develop a personal brand and social media strategy.

  • How to assemble a portfolio of promotional materials, including a professional biography, headshot and resume/CV.

  • How to build tools for networking and task management.

  • How to create a visual representation of your intermediate and long-term career goals to help keep you on track and assess your progress.

Details to know

Shareable certificate

Add to your LinkedIn profile

Specialization - 4 course series

Get in-depth knowledge of a subject

5.0

(9 reviews)

Intermediate level

Recommended experience

1 month at 10 hours a week
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from University of Colorado Boulder
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Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review

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Specialization - 4 course series

What you'll learn

  • Understand your unique mix of musical and non-musical skills and how those skills can inform your career development.

  • Develop better habits: Link task management to near-term, mid-term, and long-term goals.

  • Identify ways to measure outcomes and gauge success.

  • Begin building/expanding a professional network.

Skills you'll gain

Category: goal setting
Category: Mission Statement
Category: Networking
Category: Time management
Category: Measuring Success

What you'll learn

  • Identify the character of visual and audio materials that best capture the professional image you wish to project.

  • Use a variety of demographic and psychographic parameters to define your customer market and/or audience.

  • Identify marketing channels and how they are used to promote your brand and build your business.

  • Employ strategies for effective social media content.

Skills you'll gain

Category: Email Communication
Category: Social Media
Category: Marketing
Category: Entrepreneurship
Category: Branding

What you'll learn

  • Learn the three types of resumes (performance resume, general music resume, and skills resume), when to use them, and how to format them.

  • Apply basic concepts of composition, lighting, and audio quality to create compelling promotional images and demo videos.

  • Write a selection of prose biographies for a variety of settings that illustrate your artist’s Mission Statement.

  • Identify the key components and visual “feel” of a professional website.

Skills you'll gain

Category: Demo Videos
Category: Resumes
Category: Promotional Images
Category: Websites
Category: Cover Letters

Launching Your Music Career

Course 47 hours

What you'll learn

  • Articulate your Unique Selling Proposition.

  • Use the Business Model Canvas to determine the core functions required to effectively manage your portfolio career.

  • Complete a comprehensive growth and recruitment plan for your teaching studio and identify the competitive landscape.

  • Seek out and book performance opportunities in a variety of settings.

Skills you'll gain

Category: Promotion (Marketing)
Category: Freelancing
Category: Setting up your Teaching Studio
Category: music career
Category: Gigging

Instructor

Jeffrey Nytch
University of Colorado Boulder
4 Courses1,804 learners

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