Meta

Marketing Analytics with Meta

This course is part of multiple programs.

Anke Audenaert

Instructor: Anke Audenaert

21,120 already enrolled

Included with Coursera Plus

Gain insight into a topic and learn the fundamentals.
4.8

(197 reviews)

Beginner level

Recommended experience

Flexible schedule
Approx. 13 hours
Learn at your own pace
99%
Most learners liked this course
Gain insight into a topic and learn the fundamentals.
4.8

(197 reviews)

Beginner level

Recommended experience

Flexible schedule
Approx. 13 hours
Learn at your own pace
99%
Most learners liked this course

What you'll learn

  • How to optimize your marketing campaign by evaluating campaign results

  • How to measure advertising effectiveness with Meta’s testing tools

  • How to implement a full advertising analysis from the hypothesis formulation to presenting results and recommendations

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

16 assignments

Taught in English

See how employees at top companies are mastering in-demand skills

Placeholder

Build your subject-matter expertise

This course is available as part of
When you enroll in this course, you'll also be asked to select a specific program.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
Placeholder
Placeholder

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review

Placeholder

There are 5 modules in this course

In the first week you will be given an overview of Meta Ads Manager. You will learn how to create an ad campaign with Meta Ads Manager, including how to navigate the ad auction, determine your target audience, select the appropriate objective, and develop your ad creative.

What's included

17 videos7 readings4 assignments1 plugin

This week you will learn how to navigate and customize reports in Facebook Ads Manager. You will learn how to analyze the reports and evaluate your campaign outcomes against your goals.

What's included

8 videos2 readings3 assignments

In week 3, you’ll learn how to run Conversion Lift and Brand Lift tests on Facebook Ads Manager. You’ll learn how to evaluate the results of these tests and how these results can inform the future of your campaign.

What's included

9 videos2 readings3 assignments

This week you will learn how to optimize your marketing by running effective A/B tests. You’ll also learn about Marketing Mix Modeling integrated with data you’ve gathered from Facebook Ads Manager and how it can be used to optimize the effectiveness of your marketing efforts.

What's included

10 videos4 readings3 assignments

In the final week, you will dig deeper into how to best assess your goals and KPIs through formulating and testing hypotheses. You’ll learn how to use test results to formulate next step recommendations for your marketing campaigns. Later in the week you’ll be given a template to create presentations for communicating your results effectively to stakeholders as well as best practice tips for conducting the presentation itself.

What's included

11 videos3 readings3 assignments1 discussion prompt

Instructor

Instructor ratings
4.9 (51 ratings)
Anke Audenaert
Meta
39 Courses726,921 learners

Offered by

Meta

Recommended if you're interested in Marketing

Why people choose Coursera for their career

Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Learner reviews

Showing 3 of 197

4.8

197 reviews

  • 5 stars

    81.90%

  • 4 stars

    15.07%

  • 3 stars

    1%

  • 2 stars

    1%

  • 1 star

    1%

HA
5

Reviewed on Sep 15, 2023

SB
5

Reviewed on Nov 27, 2022

DP
5

Reviewed on Aug 28, 2022

New to Marketing? Start here.

Placeholder

Open new doors with Coursera Plus

Unlimited access to 7,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription

Advance your career with an online degree

Earn a degree from world-class universities - 100% online

Join over 3,400 global companies that choose Coursera for Business

Upskill your employees to excel in the digital economy

Frequently asked questions