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Platform Thinking: designing a Platform

Platform Thinking: designing a Platform

This course is part of Platform Thinking: Innovation in digital business models era Specialization

Instructors: Daniel Trabucchi

2,186 already enrolled

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4 modules

Gain insight into a topic and learn the fundamentals.

19 reviews

Beginner level

Recommended experience

6 hours to complete

Flexible schedule

Learn at your own pace

4 modules

Gain insight into a topic and learn the fundamentals.

19 reviews

Beginner level

Recommended experience

6 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

To understand the main design variables to design a successful and meaningful platform
To assess the main strategies to kick-off a platform
To assess the main variables to manage the platform growth
To apply the main “platform thinking” logics to established businesses to foster innovation

Skills you'll gain

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

1 assignment

Taught in English

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Build your subject-matter expertise

This course is part of the Platform Thinking: Innovation in digital business models era Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 4 modules in this course

Platforms changed the way we live and we do business. This module of the “Platform Thinking” series aims to help innovators in designing and building platforms.

At first sight, it may seem that platforms "simply" connect different kinds of users, as Airbnb links travelers and hosts or as Uber links drivers and riders. Well, this is true: platforms link different kinds of users. Nevertheless, this is just the enabling factor to have a platform, definitely not enough to describe the wide range of activities they actually do. Therefore, this module aims to assess the starting point of creating the platform, identifying the initial set of customers and the main challenging elements to bring the design forward. Then, it digs in the phases of kicking-off a new platform and then in managing its growth over time, becoming a real ecosystem. In other words, the course aims to present the main strategies and tactics to design, launch, and manage a platform. In the end, it introduces platform thinking steps, helping established companies evolve towards a platform model.

Module details

What's included

1 video1 reading

What's included

3 videos2 readings1 discussion prompt

What's included

4 videos4 readings

What's included

5 videos7 readings1 assignment1 discussion prompt

5 videosTotal 44 minutes

Quantity VS Quality9 minutes
Moving towards multi-sided platforms: supply-side extensions6 minutes
Moving towards multi-sided platforms: transactional advertising and data trading5 minutes
Activity 2 - Talking with Alessandro Cadoni 14 minutes
The process to implement Platform Thinking10 minutes