Product management is one of the fastest growing and most lucrative jobs available today. Companies have awoken to the desperate need for product managers to create products that customers love, that integrate design, functionality, and business solutions. In our course, we define the fundamentals of product management and why this role is so coveted as a launch pad for future CEOs and startup founders.
Product Management Essentials
This course is part of Product Ideation, Design, and Management Specialization
Instructor: Dr. James V. Green
35,049 already enrolled
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(315 reviews)
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What you'll learn
Discover the roles and responsibilities of the product manager.
Understand how innovative product teams are organized and managed.
Explore marketing challenges, common marketing mistakes, knowing your customer, and rethinking the 4P's of marketing.
Examine how to develop customers, solve customer problems, segment markets, and expand your market.
Details to know
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3 assignments
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There are 4 modules in this course
Get acquainted with the learning experience and course format, meet the faculty, and connect with classmates from across the globe.
What's included
1 video5 readings
What's included
11 videos4 readings1 assignment1 discussion prompt
What's included
20 videos4 readings1 assignment1 discussion prompt
What's included
13 videos3 readings1 assignment1 discussion prompt
Instructor
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University of Maryland, College Park
University of Maryland, College Park
University of Maryland, College Park
University of Maryland, College Park
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Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
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When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
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