University of Maryland, College Park

Product Management Essentials

Dr. James V. Green

Instructor: Dr. James V. Green

35,049 already enrolled

Included with Coursera Plus

Gain insight into a topic and learn the fundamentals.
4.6

(315 reviews)

Beginner level

Recommended experience

Flexible schedule
Approx. 6 hours
Learn at your own pace
97%
Most learners liked this course
Gain insight into a topic and learn the fundamentals.
4.6

(315 reviews)

Beginner level

Recommended experience

Flexible schedule
Approx. 6 hours
Learn at your own pace
97%
Most learners liked this course

What you'll learn

  • Discover the roles and responsibilities of the product manager.

  • Understand how innovative product teams are organized and managed.

  • Explore marketing challenges, common marketing mistakes, knowing your customer, and rethinking the 4P's of marketing.

  • Examine how to develop customers, solve customer problems, segment markets, and expand your market.

Details to know

Shareable certificate

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Assessments

3 assignments

Taught in English

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the Product Ideation, Design, and Management Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
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There are 4 modules in this course

Get acquainted with the learning experience and course format, meet the faculty, and connect with classmates from across the globe.

What's included

1 video5 readings

What's included

11 videos4 readings1 assignment1 discussion prompt

What's included

20 videos4 readings1 assignment1 discussion prompt

What's included

13 videos3 readings1 assignment1 discussion prompt

Instructor

Instructor ratings
4.7 (104 ratings)
Dr. James V. Green
University of Maryland, College Park
13 Courses166,304 learners

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Recommended if you're interested in Business Essentials

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Learner reviews

Showing 3 of 315

4.6

315 reviews

  • 5 stars

    69.84%

  • 4 stars

    24.76%

  • 3 stars

    3.49%

  • 2 stars

    0.31%

  • 1 star

    1.58%

SM
4

Reviewed on Jul 27, 2021

MY
5

Reviewed on Feb 10, 2023

AU
5

Reviewed on Apr 19, 2022

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Frequently asked questions