University of Virginia
Digital Product Management Specialization
University of Virginia

Digital Product Management Specialization

Implement a modern approach to product management. Master the fundamentals that create great teams and products

Alex Cowan

Instructor: Alex Cowan

62,384 already enrolled

Get in-depth knowledge of a subject
4.8

(2,931 reviews)

Beginner level

Recommended experience

1 month
at 10 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject
4.8

(2,931 reviews)

Beginner level

Recommended experience

1 month
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Create and manage a team charter that drives alignment and autonomy

  • Lead from the front with actionable design narrative on your customers

  • Create a culture of experimentation with hypothesis-driven development

  • Instrument relevant, actionable analytics into your product program

Details to know

Earn a career certificate

Add to your LinkedIn profile

Taught in English

See how employees at top companies are mastering in-demand skills

Placeholder

Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from University of Virginia
Placeholder
Placeholder

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review

Placeholder

Specialization - 5 course series

Digital Product Management: Modern Fundamentals

Course 111 hours4.7 (5,187 ratings)

What you'll learn

  • How to create the actionable focus to successfully manage your product

  • How to focus your work using modern product management methods

  • How to manage new products and explore new product ideas

  • How to manage and amplify existing products

Skills you'll gain

Category: Kanban
Category: agile product management
Category: XP
Category: backlog management
Category: Agile Software Development

Agile Meets Design Thinking

Course 29 hours4.7 (3,435 ratings)

What you'll learn

  • How to evaluate and explain the relevance of concepts and practices from the agile development methodologies

  • How to create a strong shared perspective and drive to value using design methods like personas and problem scenarios

  • How to diagnose what software will be valuable to the user and how to test your ideas using agile user stories and prototypes

  • How to facilitate narrative collaboration with user stories and prototypes

Skills you'll gain

Category: Usability Testing
Category: Continuous Delivery
Category: hypothesis-driven development
Category: Lean Startup

Hypothesis-Driven Development

Course 310 hours4.7 (969 ratings)

What you'll learn

  • How to drive valuable outcomes for your user and reduce waste for your team by diagnosing and prioritizing what you need to know about them

  • How to focus your practice of agile by pairing qualitative and quantitative analytics

  • How to do just enough research when you need it by running design sprints

  • How to accelerate value delivery by investing in your product pipeline

Skills you'll gain

Category: Product Management
Category: Product/Market Fit
Category: Innovation Pipeline
Category: Lean Startup
Category: Design Thinking

Product Analytics and AI

Course 415 hours4.7 (459 ratings)

What you'll learn

  • How to naturally, habitually tie your team’s work to actionable analytics that help you drive to user value.

  • How to pair your hypotheses on customer personas and problem with analytics.

  • How to test propositions (a la Lean Startup) so you don’t build features no one wants.

  • How to instrument actionable observation into everything you build (a la Lean UX).

Skills you'll gain

Category: Software Development
Category: Product Management
Category: Agile Software Development
Category: User Experience Design (UXD)
Category: agile user stories

Managing an Agile Team

Course 511 hours4.7 (1,326 ratings)

What you'll learn

  • How to select and test agile practices to adaptively improve your team’s practice of agile

  • How to create an agile team charter that aligns your team’s focus with company strategy while leaving it free to work creatively

  • How to facilitate retrospectives with your team to iteratively, collaboratively improve your practice of agile

  • How to support your team’s transition to agile

Skills you'll gain

Category: Software Development
Category: Product Management
Category: Agile Software Development

Instructor

Alex Cowan
University of Virginia
25 Courses486,967 learners

Offered by

Why people choose Coursera for their career

Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

New to Design and Product? Start here.

Placeholder

Open new doors with Coursera Plus

Unlimited access to 7,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription

Advance your career with an online degree

Earn a degree from world-class universities - 100% online

Join over 3,400 global companies that choose Coursera for Business

Upskill your employees to excel in the digital economy

Frequently asked questions