Marketing automation courses can help you learn email marketing strategies, customer segmentation, lead nurturing, and campaign analytics. You can build skills in creating automated workflows, optimizing conversion rates, and analyzing customer behavior to enhance engagement. Many courses introduce tools like HubSpot, Marketo, and Mailchimp, that support implementing automation strategies and measuring their effectiveness in real-time.

Fundação Instituto de Administração
Skills you'll gain: Marketing Strategies, Digital Marketing, Marketing, Marketing Analytics, Sales Strategy, Digital Advertising, Consumer Behaviour, Brand Strategy, Customer Engagement, Branding, Performance Measurement, A/B Testing, Community Development
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Google Ads, Content Performance Analysis, Advertising Campaigns, Performance Metric, Search Engine Marketing, Campaign Management, Pay Per Click Advertising, Keyword Research, Performance Measurement, Digital Advertising, Advertising, Marketing, Copywriting, Quality Assessment
Beginner · Course · 1 - 3 Months

University of Minnesota
Skills you'll gain: Hydraulics, Mechanical Engineering, Schematic Diagrams, Simulation and Simulation Software, Engineering, Engineering Analysis, Control Systems, Automation Engineering, Engineering Calculations, Mechanics, Matlab, Physics
Mixed · Course · 1 - 3 Months

Coursera
Skills you'll gain: Canva (Software), Photo Editing, Content Creation, Graphic Design, Data Sharing, Design, Graphic and Visual Design Software, Editing, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

Peking University
Skills you'll gain: Interviewing Skills, Business Communication, Customer Service, Customer Complaint Resolution, Marketing Strategies, Product Knowledge, Verbal Communication Skills, Product Demonstration, Business Writing, Product Marketing, Business Management, Vocabulary, Recruitment, Language Learning
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Entrepreneurship, Market Analysis, Innovation, Design Thinking, Go To Market Strategy, Product Strategy, Customer Engagement, Ideation, Business Modeling, Business Strategies
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Agile Project Management, Forecasting, Sprint Planning, Agile Methodology, Workflow Management, Project Management Software, Innovation, Project Management Life Cycle, Project Management, Data-Driven Decision-Making, Automation, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Digital Transformation, Change Management
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Canva (Software), Graphic and Visual Design Software, Graphic Design, Collaborative Software, Design Software, Content Creation, User Accounts, Computer Literacy, Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Outbound Calls, Operational Efficiency, Generative AI Agents, Workflow Management, Business Process Automation, Customer Service, Automation, Prompt Engineering, Systems Integration, Integration Testing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Instagram, Storytelling, Marketing Design, Facebook, Graphic and Visual Design Software, Social Media, Social Media Content, Graphic Design, Social Media Marketing, Marketing Materials
Beginner · Guided Project · Less Than 2 Hours

University of Washington
Skills you'll gain: Data Visualization, Text Mining, Social Network Analysis, Statistical Analysis, Data Visualization Software, Case Studies, Application Programming Interface (API), Unstructured Data, Data Analysis, R Programming, Statistical Methods, Correlation Analysis, Regression Analysis, Data Collection, Python Programming
Intermediate · Course · 1 - 4 Weeks
Illinois Tech
Skills you'll gain: Product Lifecycle Management, Market Dynamics, Supply And Demand, Game Theory, Business Strategy, Competitive Analysis, Business Economics, Economics, Market Trend, Strategic Decision-Making, Global Marketing, Cost Reduction, Price Negotiation, Innovation, Market Analysis, Strategic Thinking, Market Opportunities, Strategic Planning, Team Leadership, Adaptability
Build toward a degree
Beginner · Specialization · 3 - 6 Months