University of Washington

Social Media Data Analytics

Taught in English

Some content may not be translated

43,289 already enrolled


Gain insight into a topic and learn the fundamentals

Chirag Shah

Instructor: Chirag Shah


(288 reviews)

Intermediate level
Some related experience required
13 hours to complete
3 weeks at 4 hours a week
Flexible schedule
Learn at your own pace

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There are 4 modules in this course

In this first unit of the course, several concepts related to social media data and data analytics are introduced. We start by first discussing two kinds of data - structured and unstructured. Then look at how structured data, the primary focus of this course, is analyzed and what one could gain by doing such analysis. Finally, we briefly cover some of the visualizations for exploring and presenting data.Make sure to go through the material for this unit in the sequence it's provided. First, watch the four short videos, then take the practice test, followed by the two quizzes. Finally, read the documents about installation and configuration of Python and R. This is very important - before proceeding to the next units, make sure you have installed necessary tools, and also learned how to install new packages/libraries for them. The course expects students to have programming experience in Python and R.

What's included

4 videos4 readings2 quizzes1 discussion prompt

In this unit we will see how to collect data from Twitter and YouTube. The unit will start with an introduction to Python programming. Then we will use a Python script, with a little editing, to extract data from Twitter. A similar exercise will then be done with YouTube. In both the cases, we will also see how to create developer accounts and what information to obtain to use the data collection APIs. Once again, make sure to go item-by-item in the order provided. Before beginning this unit, ensure that you have all the right tools (Python, R, Anaconda) ready and configured. The lessons depend on them and also your ability to install required packages.

What's included

4 videos6 readings2 quizzes1 peer review

In this unit, we will focus on analyzing and visualizing the data from various social media services. We will first use the data collected before from YouTube to do various statistics analyses such as correlation and regression. We will then introduce R - a platform for doing statistical analysis. Using R, then we will analyze a much larger dataset obtained from Yelp. Make sure you have covered the material in the previous units before proceeding with this. That means, having all the tools (Anaconda, Python, and R) as well as various packages installed. We will also need new packages this time, so make sure you know how to install them to your Python or R. If needed, please review some basic concepts in statistics - specifically, correlation and regression - before or during working on this unit.

What's included

4 videos8 readings1 quiz1 peer review2 discussion prompts

In the final unit of this course, we will work on two case studies - both using Twitter and focusing on unstructured data (in this case, text). The first case study will involve doing sentiment analysis with Python. The second case study will take us through basic text mining application using R. We wrap up the unit with a conclusion of what we did in this course and where to go next for further learning and exploration.

What's included

4 videos4 readings1 quiz1 peer review1 discussion prompt


Instructor ratings
4.2 (40 ratings)
Chirag Shah
University of Washington
1 Course43,289 learners

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