About this Course
4.4
29 ratings
3 reviews
Specialization
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100% online

Start instantly and learn at your own schedule.
Flexible deadlines

Flexible deadlines

Reset deadlines in accordance to your schedule.
Hours to complete

Approx. 11 hours to complete

Suggested: 3 hours/week...
Available languages

English

Subtitles: English...
Specialization
100% online

100% online

Start instantly and learn at your own schedule.
Flexible deadlines

Flexible deadlines

Reset deadlines in accordance to your schedule.
Hours to complete

Approx. 11 hours to complete

Suggested: 3 hours/week...
Available languages

English

Subtitles: English...

Syllabus - What you will learn from this course

Week
1
Hours to complete
2 hours to complete

Basics of Social Media Listening

This module will address how to evaluate social media messaging and data....
Reading
3 videos (Total 32 min), 2 readings, 2 quizzes
Video3 videos
Social Media Monitoring - Part 213m
Social Media Monitoring - Part 36m
Reading2 readings
Social Media Monitoring Versus Listening: Does it Matter?10m
Unlocking Value from Social Data10m
Quiz1 practice exercise
Module 1 - Practice Quiz10m
Week
2
Hours to complete
2 hours to complete

Opinion Science and Dynamics

This module will discuss how to evaluate and judge social media contributions. You will be able to better determine what data is useful or not....
Reading
4 videos (Total 28 min), 2 readings, 2 quizzes
Video4 videos
Opinion Science and Dynamics - Part 26m
Opinion Science and Dynamics - Part 310m
Opinion Science and Dynamics - Part 44m
Reading2 readings
Online Reviews Rate High for Customer Insights10m
Better Customer Insight - in Real Time10m
Quiz1 practice exercise
Practice Quiz2m
Week
3
Hours to complete
2 hours to complete

Crimson Hexagon Walkthrough

*Faculty has gotten permission from Crimson Hexagon to partner up for this course. This module will address how to apply aspects of social media monitoring to business decisions....
Reading
5 videos (Total 56 min), 1 reading, 2 quizzes
Video5 videos
Platforms - Part 211m
Platforms - Part 39m
Platforms - Part 411m
Platforms - Part 514m
Reading1 reading
Applications of Social Media Monitoring20m
Quiz1 practice exercise
Practice Quiz4m
Week
4
Hours to complete
2 hours to complete

Applying Analytics to Social Media Activity

This module will teach learners how to examine multiple social media metrics to monitor and identify deviations from typical social media activity....
Reading
3 readings, 1 quiz
Reading3 readings
Exercise20m
Finding the Right Role for Social Media in Innovation10m
The Customer Profile: Your Brand’s Secret Weapon10m
4.4
3 ReviewsChevron Right

Top Reviews

By AGJul 31st 2017

very good and in depth course. also enjoyed the peer graded review

Instructor

Avatar

David Schweidel

Associate Professor of Marketing
Goizueta Business School

About Emory University

Emory University, located in Atlanta, Georgia, is one of the world's leading research universities. Its mission is to create, preserve, teach and apply knowledge in the service of humanity....

About the Foundations of Marketing Analytics Specialization

In this specialization you will learn how to: • Find, extract, organize and describe data to support business decisions • Identify, quantify and interpret relationships between variables • Derive customer insights from your data • Develop spreadsheet models to analyze data, evaluate risk and optimize business decisions • Present and justify a course of action to management The capstone project will give you an opportunity to apply what has been covered in the specialization to solve a marketing analytics problem....
Foundations of Marketing Analytics

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

More questions? Visit the Learner Help Center.