Social media not only provides marketers with a means of communicating with their customers, but also a way to better understand their customers. Viewing consumers’ social media activity as the “voice of the consumer,” this session exposes learners to the analytic methods that can be used to convert social media data to marketing insights. In Introduction to Social Media Analytics, learners will be exposed to both the benefits and limitations of relying on social media data compared to traditional methods of marketing research. Partnering with a leading social media listening platform, this course provides learners with the foundational skills of social media listening including the creation of monitors and common social media metrics. Moving beyond social media listening, this course shows learners how social media data can be used to provide insights into market structure and consumers’ perceptions of the brand. Learners will have the opportunity to assess data and discern how to "listen" to the data by watching video lectures and completing activities, practice quizzes, discussion boards, and peer assessments.
This course is part of the Foundations of Marketing Analytics Specialization
Offered By
Foundations of Marketing Analytics SpecializationEmory UniversityAbout this Course
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessCould your company benefit from training employees on in-demand skills?
Try Coursera for Business
Offered by
Syllabus - What you will learn from this course
Basics of Social Media Listening
Opinion Science and Dynamics
Crimson Hexagon Walkthrough
Applying Analytics to Social Media Activity
Reviews
- 5 stars54.25%
- 4 stars25.53%
- 3 stars13.82%
- 2 stars2.12%
- 1 star4.25%
TOP REVIEWS FROM INTRODUCTION TO SOCIAL MEDIA ANALYTICS
t
h
is course is for those who have little knowledge about social media listening. You will get to learn about crimson hexagon tool in this course.
The course should move away from the contents in week 3 and 4. Without practical exposures to Crimson Hexagon, the modules were of little use.
very good and in depth course. also enjoyed the peer graded review
Very useful tools presented, great explanations and perfect walk through with Excel.
About the Foundations of Marketing Analytics Specialization
Frequently Asked Questions
When will I have access to the lectures and assignments?
What will I get if I subscribe to this Specialization?
Is financial aid available?
More questions? Visit the Learner Help Center.
