About this Course

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Approx. 9 hours to complete
English
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 9 hours to complete
English

Offered by

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Emory University

Syllabus - What you will learn from this course

Week
1

Week 1

2 hours to complete

Basics of Social Media Listening

2 hours to complete
3 videos (Total 32 min), 2 readings, 2 quizzes
3 videos
Social Media Monitoring - Part 213m
Social Media Monitoring - Part 36m
2 readings
Social Media Monitoring Versus Listening: Does it Matter?10m
Unlocking Value from Social Data10m
1 practice exercise
Module 1 - Practice Quiz10m
Week
2

Week 2

3 hours to complete

Opinion Science and Dynamics

3 hours to complete
4 videos (Total 28 min), 2 readings, 2 quizzes
4 videos
Opinion Science and Dynamics - Part 26m
Opinion Science and Dynamics - Part 310m
Opinion Science and Dynamics - Part 44m
2 readings
Online Reviews Rate High for Customer Insights10m
Better Customer Insight - in Real Time10m
1 practice exercise
Practice Quiz30m
Week
3

Week 3

3 hours to complete

Crimson Hexagon Walkthrough

3 hours to complete
5 videos (Total 56 min), 1 reading, 2 quizzes
5 videos
Platforms - Part 211m
Platforms - Part 39m
Platforms - Part 411m
Platforms - Part 514m
1 reading
Applications of Social Media Monitoring20m
1 practice exercise
Practice Quiz30m
Week
4

Week 4

2 hours to complete

Applying Analytics to Social Media Activity

2 hours to complete
3 readings
3 readings
Exercise20m
Finding the Right Role for Social Media in Innovation10m
The Customer Profile: Your Brand’s Secret Weapon10m

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About the Foundations of Marketing Analytics Specialization

Foundations of Marketing Analytics

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