Marketing Automation Courses
Marketing automation courses can help you learn email marketing strategies, customer segmentation, lead nurturing, and campaign analytics. You can build skills in creating automated workflows, optimizing conversion rates, and analyzing customer behavior to enhance engagement. Many courses introduce tools like HubSpot, Marketo, and Mailchimp, that support implementing automation strategies and measuring their effectiveness in real-time.
Popular Marketing Automation Courses and Certifications
Status: NewStatus: Free TrialLearnKartS
Skills you'll gain: Retrieval-Augmented Generation, Marketing Automation, Email Automation, AI Product Strategy, Make.com, Generative AI Agents, MarTech, Email Marketing, LLM Application, AI Workflows, AI Personalization, AI Enablement, Business Process Automation, OpenAI API, ChatGPT, Data-Driven Decision-Making, Business Analysis, Prompt Engineering, Generative AI, Product Automation
Status: Free TrialSkills you'll gain: Responsible AI, Prompt Engineering, Prompt Patterns, Generative AI, Digital Advertising, Email Marketing, ChatGPT, Data Ethics, Digital Marketing, Search Engine Optimization, Marketing Automation, AI Personalization, Advertising Campaigns, Marketing, Marketing Strategies, Content Creation, Keyword Research, Web Analytics and SEO, Search Engine Marketing, Artificial Intelligence and Machine Learning (AI/ML)
Status: Free TrialSkills you'll gain: Email Marketing, Campaign Management, Copywriting, Marketing Strategy and Techniques, Email Automation, Personally Identifiable Information, Digital Marketing, Marketing Automation, Newsletters, HubSpot CRM, Marketing Analytics, Promotional Strategies, Data Ethics, A/B Testing, Smart Goals, Customer Retention, Key Performance Indicators (KPIs), Goal Setting
Status: Free TrialMultiple educators
Skills you'll gain: Prompt Patterns, AI Enablement, Personalized Service, Data Ethics, Customer experience improvement, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Customer Advocacy, Large Language Modeling, Responsible AI, Content Creation, Machine Learning, Image Analysis, Context Management
Status: FreeSkills you'll gain: Lead Generation, Marketing Automation, HubSpot CRM, Prompt Engineering, Email Automation, ChatGPT, Dashboard, MarTech, Marketing Strategies, Marketing Analytics, Customer Relationship Management (CRM) Software, Customer Engagement, Data-Driven Decision-Making
Status: NewStatus: Free TrialLearnKartS
Skills you'll gain: Google Gemini, Marketing Automation, ChatGPT, Marketing, Generative AI, Content Marketing, Business Marketing, Content Creation, Digital Content, Prompt Engineering, Branding, Social Media, Google Ads, Search Engine Optimization, Digital Assets, Digital Advertising, Productivity, Facebook, Sales Pipelines, Web Development
What brings you to Coursera today?
Status: Free TrialUniversity of Virginia Darden School Foundation
Skills you'll gain: Large Language Modeling, Customer Insights, Digital Advertising, Marketing Planning, ChatGPT, Branding, Design Thinking, Keyword Research, Search Engine Marketing, Marketing Operations, Brand Awareness, Brand Strategy, Digital Marketing, Marketing Design, Generative AI, Customer experience strategy (CX), Personalized Service, Prompt Engineering, AI Personalization, Machine Learning
Status: NewStatus: Free TrialSkills you'll gain: Customer Insights, AI Personalization, Performance marketing, Marketing Analytics, Generative AI, AI Enablement, Customer Analysis, Google Ads, Responsible AI, Data Presentation, Target Audience, AI Product Strategy, Customer experience strategy (CX), Keyword Research, Marketing Automation, Social Media Marketing, Generative AI Agents, Campaign Management, Email Marketing, Predictive Analytics
Status: PreviewUniversity of Virginia
Skills you'll gain: Marketing Strategies, Digital Transformation, AI Enablement, Marketing, Marketing Analytics, Data-Driven Decision-Making, Machine Learning Algorithms, Artificial Intelligence, Digital Marketing, Business Strategy, Case Studies, Competitive Analysis, Network Analysis, Customer experience improvement, Customer Engagement
Status: Free TrialEmory University
Skills you'll gain: AI Personalization, Generative AI, Marketing Automation, Customer Retention, Personalized Service, Marketing Operations, Marketing Analytics, Marketing Effectiveness, Data-Driven Decision-Making, Customer experience improvement, Marketing Strategies, Marketing, AI Enablement, Responsible AI, Customer Engagement, Business Marketing, Customer Acquisition Management, Artificial Intelligence, Customer Insights, Marketing Psychology
Status: Free TrialAdobe
Skills you'll gain: Marketing Strategies, Promotional Strategies, Marketing Planning, Digital Marketing, Adobe Express, Target Audience, Lead Generation, Marketing Automation, Customer Relationship Management, Advertising, Customer Acquisition Management, Content Creation, Generative AI Agents
Status: NewStatus: Free TrialSkills you'll gain: Microsoft Copilot, Prompt Engineering, Customer Insights, Customer Analysis, Competitive Analysis, Microsoft 365, Sales Development, Persona Development, Sales Strategy, Customer Data Management, Customer Relationship Management (CRM) Software, Sales, Data Cleansing, Data Quality, Anomaly Detection, Generative Adversarial Networks (GANs), Personalized Service, Marketing Design, Sales Enablement, Marketing Automation
What brings you to Coursera today?
In summary, here are 10 of our most popular marketing automation courses
- AI Marketing Automation: LearnKartS
- Generative AI for Digital Marketing: IBM
- Think Outside the Inbox: Email Marketing: Google
- Generative AI for Growth Marketing: IBM
- Marketing Automation with AI and HubSpot: Plan to Execution: Coursera
- AI Marketing Mastery: LearnKartS
- Generative AI in Marketing: University of Virginia Darden School Foundation
- GenAI for Marketing and Customer Insights: Coursera
- Artificial Intelligence in Marketing: University of Virginia
- AI for Marketing: Emory University
