Coursera Project Network
Marketing Automation with AI and HubSpot: Plan to Execution
Coursera Project Network

Marketing Automation with AI and HubSpot: Plan to Execution

Anthea Variend

Instructor: Anthea Variend

Included with Coursera Plus

Learn, practice, and apply job-ready skills with expert guidance
Intermediate level

Recommended experience

1 hour
Learn at your own pace
Hands-on learning
Learn, practice, and apply job-ready skills with expert guidance
Intermediate level

Recommended experience

1 hour
Learn at your own pace
Hands-on learning

What you'll learn

  • Develop effective ChatGPT prompts for the creation of a marketing automation strategy.

  • Design and publish an automated lead nurturing workflow with customer elements and lead scoring for campaign launch.

  • Create a campaign performance dashboard to visualise marketing automation performance.

Details to know

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Taught in English
Recently updated!

July 2024

No downloads or installation required

Only available on desktop

See how employees at top companies are mastering in-demand skills

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Learn, practice, and apply job-ready skills in less than 2 hours

  • Receive training from industry experts
  • Gain hands-on experience solving real-world job tasks
  • Build confidence using the latest tools and technologies
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About this Guided Project

Learn step-by-step

In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:

  1. Setup a HubSpot account and add contact records

  2. Develop a marketing automation strategy in ChatGPT

  3. Design a lead form and active list

  4. Design automated emails

  5. Configure lead scoring

  6. Create and publish an automated workflow for campaign launch

  7. Create a campaign performance dashboard

Recommended experience

HubSpot Marketing Professional account using HubSpot's 14-day free trial

ChatGPT account

Knowledge of email marketing

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Instructor

Anthea Variend
Coursera Project Network
1 Course571 learners

Offered by

How you'll learn

  • Skill-based, hands-on learning

    Practice new skills by completing job-related tasks.

  • Expert guidance

    Follow along with pre-recorded videos from experts using a unique side-by-side interface.

  • No downloads or installation required

    Access the tools and resources you need in a pre-configured cloud workspace.

  • Available only on desktop

    This Guided Project is designed for laptops or desktop computers with a reliable Internet connection, not mobile devices.

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