University of Virginia Darden School Foundation
Generative AI in Marketing Specialization
University of Virginia Darden School Foundation

Generative AI in Marketing Specialization

Enhance marketing creativity using Generative AI. Discover how Generative AI can impact and transform your marketing organization.

Taught in English

Rajkumar Venkatesan

Instructor: Rajkumar Venkatesan

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Specialization - 4 course series

Get in-depth knowledge of a subject

Beginner level

Recommended experience

1 month at 3 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • You will use the fundamentals of Generative AI to practice creating logos marketing content and services.

  • You will learn how to review and deploy a chatbot for marketing and customer service.

  • You will learn how to implement an AI Marketing strategy and how to navigate the various strategic internal and external considerations.

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Recently updated!

April 2024

Specialization - 4 course series

Get in-depth knowledge of a subject

Beginner level

Recommended experience

1 month at 3 hours a week
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from University of Virginia Darden School Foundation
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Specialization - 4 course series

What you'll learn

  • You will learn the basic principles and frameworks of Generative AI in marketing.

  • You will learn how to effectively "listen" to customer insights through practice by promoting a brand online.

Skills you'll gain

Category: Generative AI,
Category: Large Language Models.
Category: Customer Insights.
Category: Generative AI Fundamentals,
Category: Digital Marketing.

What you'll learn

  • You will learn how to create a brand essence statement for brand awareness.

  • You will learn how to create a logo for a brand using Generative AI.

Skills you'll gain

Category: Ad Campaigns

What you'll learn

  • You will learn how to evaluate and enhance a chatbot’s performance for marketing and customer service.

  • You will learn how to customize Generative AI for customer support and customer engagement.

Skills you'll gain

Category: Custom GPT's
Category: Personalized Marketing,
Category: Chatbots,

What you'll learn

  • You will learn the key strategic considerations of change management and ethics in Generative AI.

  • You will learn how to create a customer journey map.

Skills you'll gain

Category: Customer Journeys
Category: AI Marketing
Category: Ethics and Privacy

Instructor

Rajkumar Venkatesan
15 Courses371,182 learners

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