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Marketing Fundamentals Courses

Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.


Popular Marketing Fundamentals Courses and Certifications


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    Macquarie University

    Educate Skills for Startups

    Skills you'll gain: Social Impact, Business Modeling, Innovation, Relationship Building, Brand Strategy, Negotiation, Professional Networking, Due Diligence, Entrepreneurial Finance, Fundraising, Key Performance Indicators (KPIs), Business Priorities, Financial Statements

    Intermediate · Specialization · 3 - 6 Months

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    Automatic Data Processing, Inc. (ADP)

    ADP Entry-Level Payroll Specialist

    Skills you'll gain: Payroll Tax, Payroll, Payroll Administration, Payroll Processing, Payroll Reporting, Payroll Systems, Tax Compliance, Tax Management, Labor Compliance, Data Entry, Compensation Management, Human Resource Strategy, Non-Profit Accounting, Benefits Administration, Income Tax, Labor Law, Specialized Accounting, Reconciliation, Workforce Management, Data Analysis

    4.7
    Rating, 4.7 out of 5 stars
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    754 reviews

    Beginner · Professional Certificate · 3 - 6 Months

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    Università Bocconi

    Arts and Heritage Management

    Skills you'll gain: Resource Management, Leadership and Management, Business Management, Team Management, Brand Management, Leadership Studies, Art History, Fundraising, Data-Driven Decision-Making, Customer Relationship Management, Marketing, Customer experience strategy (CX)

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    1.5K reviews

    Mixed · Course · 1 - 3 Months

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    LearnQuest

    Advanced Techniques for Strategic Account Management

    Skills you'll gain: Account Management, Account Strategy, Cross Selling, Upselling, Cross-Functional Collaboration, Virtual Teams, Sales Strategy, Business Relationship Management, Customer Relationship Management, Stakeholder Management, Market Intelligence, Relationship Building, Customer Analysis, Business Solutions, AI Personalization, Data-Driven Decision-Making, Negotiation

    Intermediate · Course · 1 - 4 Weeks

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    University of California, Irvine

    High-Impact Business Writing

    Skills you'll gain: Business Writing, Editing, Business Correspondence, Proofreading, Concision, Business Communication, Report Writing, Writing, Global Marketing, Technical Writing, Communication, Grammar, Target Audience

    4.5
    Rating, 4.5 out of 5 stars
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    3.9K reviews

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    Fine-Tune & Optimize Generative AI Models

    Skills you'll gain: Hugging Face, Large Language Modeling, MLOps (Machine Learning Operations), Generative AI, Artificial Intelligence and Machine Learning (AI/ML), AI Product Strategy, Transfer Learning, Applied Machine Learning, AI Personalization, Model Deployment, Model Evaluation, Responsible AI, Performance Tuning, Model Based Systems Engineering, Program Evaluation, Analysis

    Intermediate · Course · 1 - 4 Weeks

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    Universidade de São Paulo

    Criação de Startups: Como desenvolver negócios inovadores

    Skills you'll gain: Market Analysis, Entrepreneurship, Market Opportunities, Business Modeling, User Research, Marketing, Product Development, Digital Marketing, New Business Development, Innovation, Business Development, Business Strategy, Process Validation, Business Operations, Team Building, Investments, Presentations

    4.8
    Rating, 4.8 out of 5 stars
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    614 reviews

    Beginner · Course · 1 - 3 Months

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    Coursera

    Automate Data Deployments with CI/CD Pipelines

    Skills you'll gain: CI/CD, Continuous Deployment, Data Pipelines, Continuous Integration, Application Deployment, Docker (Software), Data Infrastructure, Cloud Deployment, Software Engineering, Azure DevOps, Data Validation, GitHub, System Monitoring, Scalability

    Beginner · Course · 1 - 4 Weeks

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    Corporate Finance Institute

    Preparatory Certificate in Finance and Financial Markets

    Skills you'll gain: Environmental Social And Corporate Governance (ESG), Financial Statement Analysis, Annual Reports, Mergers & Acquisitions, Income Statement, Financial Statements, Financial Analysis, Business Valuation, Banking Services, Credit Risk, Loans, Capital Expenditure, Corporate Finance, Banking, Accounting, Capital Markets, Enterprise Risk Management (ERM), Balance Sheet, Financial Trading, Wealth Management

    4.7
    Rating, 4.7 out of 5 stars
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    682 reviews

    Beginner · Specialization · 3 - 6 Months

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    CertNexus

    GenAIBIZ: Making Generative AI Work for Your Business

    Skills you'll gain: Generative Model Architectures, Generative AI, AI Product Strategy, Large Language Modeling, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Business Strategy, Data Strategy, Data Ethics, Artificial Neural Networks, Process Improvement, Process Improvement and Optimization, Cloud Computing, Operational Efficiency, Process Optimization, Big Data, Customer Service, Natural Language Processing, User Experience, Marketing

    Mixed · Course · 1 - 3 Months

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    Coursera

    Collaborate and Version Control Your AI Apps

    Skills you'll gain: User Story, Agile Methodology, Version Control, Persona (User Experience), Kanban Principles

    Intermediate · Course · 1 - 4 Weeks

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    Coursera

    Traverse Trees for ML with DFS & BFS

    Skills you'll gain: Classification And Regression Tree (CART), Decision Tree Learning, Classification Algorithms, Java, Java Programming, Machine Learning Algorithms, Supervised Learning, Algorithms, Machine Learning, Data Structures, Software Engineering

    Advanced · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing fundamentals courses

  • Educate Skills for Startups: Macquarie University
  • ADP Entry-Level Payroll Specialist: Automatic Data Processing, Inc. (ADP)
  • Arts and Heritage Management: Università Bocconi
  • Advanced Techniques for Strategic Account Management: LearnQuest
  • High-Impact Business Writing: University of California, Irvine
  • Fine-Tune & Optimize Generative AI Models: Coursera
  • Criação de Startups: Como desenvolver negócios inovadores: Universidade de São Paulo
  • Automate Data Deployments with CI/CD Pipelines: Coursera
  • Preparatory Certificate in Finance and Financial Markets: Corporate Finance Institute
  • GenAIBIZ: Making Generative AI Work for Your Business: CertNexus

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