Università Bocconi

Arts and Heritage Management

Taught in English

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38,724 already enrolled

Course

Gain insight into a topic and learn the fundamentals

Andrea Rurale

Instructor: Andrea Rurale

4.8

(1,349 reviews)

16 hours to complete
3 weeks at 5 hours a week
Flexible schedule
Learn at your own pace

Details to know

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Assessments

9 quizzes

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There are 6 modules in this course

Curators & Managers: What do art and heritage need? How do products generate value for the customer and how so those customers value these products and their quality.

What's included

10 videos6 readings2 quizzes1 peer review2 discussion prompts

"Art for art's sake." Does it still work? How important is the role of visitors to a museum or an audience in a theatre for defining an institution's cultural offering?

What's included

7 videos1 reading2 quizzes1 discussion prompt

How do consumers and visitors make their choice? How does the environment have an effect on consumers' behavior? How can consumers and visitors be leveraged to co-create experiences? Learning how emotions and reasons interact in the process on art consumption is fundamental to manage a cultural institution more effectively and ensure its long-term sustainability.

What's included

6 videos2 readings1 quiz1 discussion prompt

Consumers and visitors' loyalty is one of the most pressing issues for today's art institutions. Thanks to technology and globalization, visitors have access to more information and choices, thus they are less inclined to stick with just one brand. What are the best ways to enforce brand loyalty and retain visitors while attracting new ones?

What's included

5 videos2 readings1 quiz1 peer review2 discussion prompts

Art institutions must implement a sustainable plan. In order to do such, they need to leverage on data, numbers, and information. What are the most important aspects to focus on in order to run a sustainable and competitive art institution?

What's included

8 videos1 reading2 quizzes2 discussion prompts

Hear what managers have to share about how they deal with the main topics of this field: A collection of best practices told directly from the people responsible for these success cases.

What's included

15 videos1 quiz1 discussion prompt

Instructor

Instructor ratings
4.7 (401 ratings)
Andrea Rurale
Università Bocconi
1 Course38,724 learners

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4.8

1,349 reviews

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