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Back to Arts and Heritage Management

Arts and Heritage Management, Università Bocconi

4.8
329 ratings
•
84 reviews

About this Course

Today cultural institutions are facing important dilemmas in many aspects of their management. Over the past decades, a new figure has emerged that of the art manager. Imagine you went to work every day to connect artists with audiences, vision with reality, and money with a mission. That is what managers in the arts do, they play an essential role in transforming the minds, lives, and communities through creative expression. This course has been conceptualized to address the need of skills and techniques to help professionals and managers in running art and cultural institutions. Learning Objectives There are three objectives to this course. First, we will approach the biggest issue cultural institutions face, the coexistence of managers and curators and giving evidence as to when, how, and why they can get along. Second, we will focus on some contemporary facets on what is means to manage a cultural institution and what cultural managers should expect and be able to face. And lastly, we will provide models and tools to design and implement appropriate courses of action to satisfy customers (visitors and audiences) and build an advantage over the competition. Course Structure The course is divided into six sections. Five sections are dedicated to specific aspects and themes of managing cultural institutions, while the sixth section is dedicated to individual interviews of prominent cultural institution managers on specific topics. The involvement of professionals and managers gives an incredible value to the learning experience of this course. Each module is paired with a quiz and discussion forums to reflect on the variety of the heritage management, its complexity, and the power of the network that we will build together during the course. Successful completion of the quizzes is required for a course certificate as explained in the Grading Policy page. If you love art and want to make an impact in this unique and fantastic sector, this course will support you in understanding the peculiarities of this sector and how to leverage on its tools to make a bigger impact. Look forward to meeting you online! Acknowledgements: Vatican Museums: www.museivaticani.va Cenacolo Vinciano:  www.beniculturali.it/mibac/export/MiBAC/sito-MiBAC/Contenuti/MibacUnif/Eventi/visualizza_asset.html_1283837989.html (ITA) FAI (Fondo Ambiente Italiano): eng.fondoambiente.it MUVE (Fondazione Musei Civici Venezia): www.visitmuve.it The National Trust: www.nationaltrust.org.uk The Archeological Site of Paestum: www.museopaestum.beniculturali.it whc.unesco.org/en/list/842 Museo dell'Opera del Duomo (Florence): www.museumflorence.com Museo del Violino: www.museodelviolino.org _________________________________ Disclaimer - Since some of the videos are conducted with those whose native language is not English, we have decided to sometimes preserve their more emphatic speech to keep a tighter match between the audio and subtitles....

Top reviews

By RN

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Mar 31, 2018

I'm really into this amazing course. it provide me with a wide range of information. it helps me to understand the field of museums and heritage management . Thank you for this useful course.

By HS

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Sep 02, 2018

It was an incredibly interesting course that made me realize so many important facets of working in a cultural institution. The course content was very rich and the lecturer was brilliant.

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85 Reviews

By Swapneel Das

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Apr 22, 2019

Indeed a great course :) and respect to history!

By Montserrat Hernández Sierra

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Apr 15, 2019

Un curso clave para comprender mejor el sector cultural desde el área de gestión de las artes y el patrimonio. Muchas gracias a todos los profesores y alumnos que con sus contribuciones y opiniones y clases me hicieron crecer y también muchas gracias a Coursera por hacer posible este curso.

By Omar Mekkawi

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Mar 21, 2019

This is my second course by Bocconi University. Great instructor and rich content which help me learning about a new field. Coursera made this learning experience incredibly amazing and interesting. I strongly recommend Bocconi courses and of course Coursera learning platform.

By Mylene Jankowski

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Mar 15, 2019

I really enjoyed this course and it has a good tempo. All valuable information!

By Alessandro

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Mar 12, 2019

I felt that the course was a bit oversimplified. Moreover, the quizzes were extremely easy and grammar was often wrong! Also, the teacher should just speak Italian and let the subtitles do the rest.

By Bruno Marques

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Mar 07, 2019

Excelente curso abordando um largo espectro de temáticas relacionadas com o tema, aplicado à realidade italiana.

By CAROLE MONTILLA SALAS

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Mar 07, 2019

Je pense avoir acquis une vision pertinente de la fonction de manager en Institution Culturelle, ainsi que de nombreux outils et pistes de réflexion à mettre en pratique sur le terrain.

By Stefanie van den Bos

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Jan 31, 2019

Thank you so much for this great course . Iam a teacher of art with special interest in Heritage and art managment all over the world . My partners family lives in in Italy , Mantua so its special as a Dutch art lover how musea are organized and have great intensions for visitors to make visiting looking with their hearts . Loved the 6th chapter to see the people behind the consept but even more the interesting video lectures with sympatico Andrea Rurale .

By Vanessa Lobo

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Jan 16, 2019

Amazing course. Professor Andrea has been very generous in leaving so many slides of each course week and video interviews , what enrichs the learning process. I strongly recommend this course for people who love art, heritage and museums, as I do.

By Midori Abe

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Jan 06, 2019

Very helpful and complete. Thank you!

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