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Learner Reviews & Feedback for Arts and Heritage Management by Università Bocconi

1,345 ratings

About the Course

Today cultural institutions are facing important dilemmas in many aspects of their management. Over the past decades, a new figure has emerged that of the art manager. Imagine you went to work every day to connect artists with audiences, vision with reality, and money with a mission. That is what managers in the arts do, they play an essential role in transforming the minds, lives, and communities through creative expression. This course has been conceptualized to address the need of skills and techniques to help professionals and managers in running art and cultural institutions. Learning Objectives There are three objectives to this course. First, we will approach the biggest issue cultural institutions face, the coexistence of managers and curators and giving evidence as to when, how, and why they can get along. Second, we will focus on some contemporary facets on what is means to manage a cultural institution and what cultural managers should expect and be able to face. And lastly, we will provide models and tools to design and implement appropriate courses of action to satisfy customers (visitors and audiences) and build an advantage over the competition. Course Structure The course is divided into six sections. Five sections are dedicated to specific aspects and themes of managing cultural institutions, while the sixth section is dedicated to individual interviews of prominent cultural institution managers on specific topics. The involvement of professionals and managers gives an incredible value to the learning experience of this course. Each module is paired with a quiz and discussion forums to reflect on the variety of the heritage management, its complexity, and the power of the network that we will build together during the course. Successful completion of the quizzes is required for a course certificate as explained in the Grading Policy page. If you love art and want to make an impact in this unique and fantastic sector, this course will support you in understanding the peculiarities of this sector and how to leverage on its tools to make a bigger impact. Look forward to meeting you online! Acknowledgements: Vatican Museums: Cenacolo Vinciano: (ITA) FAI (Fondo Ambiente Italiano): MUVE (Fondazione Musei Civici Venezia): The National Trust: The Archeological Site of Paestum: Museo dell'Opera del Duomo (Florence): Museo del Violino: _________________________________ Disclaimer - Since some of the videos are conducted with those whose native language is not English, we have decided to sometimes preserve their more emphatic speech to keep a tighter match between the audio and subtitles....

Top reviews


Jan 9, 2021

Loved this course. Watching the lectures at historical sites brought the course to life and kept it interesting. The course was well structured and has encouraged me to continue in the field.


Mar 30, 2018

I'm really into this amazing course. it provide me with a wide range of information. it helps me to understand the field of museums and heritage management . Thank you for this useful course.

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251 - 275 of 307 Reviews for Arts and Heritage Management

By Andrea A

May 20, 2017


By Ana L B E

Sep 6, 2023

Pure Gold!


Aug 26, 2020

Thank you.

By shenglan h

Jun 2, 2020

very good!

By Fadhel A

May 4, 2020


By Rachel M d P e S N

Aug 4, 2017


By Dr. R E M

Oct 25, 2020

Very good

By Beatrice B

Mar 2, 2021


By Tsz K T

Apr 3, 2023


By Thet P H

Jan 6, 2021


By Phani s p

Sep 14, 2021


By Daniel L S

Sep 6, 2021


By Amy J F

Sep 4, 2020

This course had a lot more content than I expected, with lots of specific information conveyed in a concise way. I feel it has given me a framework for looking deeper in to the issues discussed, and the notes I took would be of great help if I interviewed for a job in a cultural institution. The videos were very well produced and being able to see the museums and works of art in the background enhanced the experience.

I think a native English speaker should have been employed to look over the subtitles, and especially the quiz questions. There were times where the wrong word with a completely different meaning was used in these contexts, for example I got a quiz question wrong because one answer used the word 'treat' instead of 'trait'. The quizzes were tricky because often all the answers seemed correct, with only subtle differences of meaning between them, that meaning being slightly distorted by the wrong choice of words at times. However, I don't think these things greatly impacted my final scores, and it was interesting to learn about institutions in a different country.

By Soraya B

Jul 27, 2018

Thank you very much for this great course!

I especially liked:

(1) The dense content each week, (2) The diversity of cultural institutions covered during the course, (3) The positive and engaging attitude of Professor Andrea Rurale.

I would suggest the following improvements:

(1) There should be more case studies immediately after the presentation of theoretical models. There were many models presented each week, and too few opportunities to actually apply them to concrete cases to make sure they are understood and to help memorize them. Sometimes there were too many lists of concepts and not enough practical tips. (2) Perhaps 1 or 2 peer assignments should be compulsory to obtain the certificate? Not taking into account any grade - just to encourage participation in the peer exercises. (3) I found the music at the beginning and end of each video quite unpleasant and too loud compared to the sound level of the video afterwards.

By Valeria S

Jul 14, 2017

It's a very theoretical course and it gives a good overview and introduction to what Cultural Management is, however it's so theoretical that it's tedious. If you're someone who's already taken Art and Heritage management-related courses, I don't think this course will add much more to what you already know.

The visual aids are excellent and the interviews are great, perhaps you should consider them to include them along with each module instead of at the end. Other than that, they do encourage a dialogue between the administration and the curatorial parties within cultural institutions, which is excellent because it encourages the learner to be a flexible practitioner within the Arts field.

By Valeria L V

Mar 10, 2023

The contents are valid and well-developed, despite being a general picture of the whole. The teacher's approach is professional but accessible to all. It's a good start for anyone who intends to embark on this field. The only negative note: I understand that providing the course in English makes it accessible to more people, but despite the excellent English of the teacher, I had many difficulties in learning the audio due to the accent. I'm Italian, and I usually have no difficulty understanding spoken English, but this time I had to study through notes, which made the course longer.

By Camille I

Jul 10, 2017

As a newbie to the world of arts and heritage management (and coming from the vastly different world of oral healthcare), I appreciate the topics covered in this course by Universita Bocconi. The content made me realize that working at a cultural institution definitely involves more than just "looking at art and presenting it". It's good to know that each institution should be a well-oiled management and administration machine that needs arts-inclined business-minded leaders.

I greatly appreciate this course. Thank you very much.

By Karen M

Apr 6, 2020

A great introduction to the nature, challenges and solutions in the arts and heritage management field. Clear, grounded in practice, and interesting. Could be improved by more difficult quizzes (but with improved English so the task isn't about guessing what the question/answer might mean); some more focussed and practical peer assessed assignments and discussion questions; and some more international content.

By Cécile C

Jan 5, 2022

Un cours très intéressant, à la fois pointu en terme d'analyses théoriques marketing et manageriales, et très ancrée dans la réalité des sites et musées patrimoniaux. La série d'interviews est très complémentaire des cours magistraux. Peut être "juste" un peu centrée sur les sites de grande dimension, quand la réalité du terrain en France est plus à une multiplicité de sites et d'acteurs.

By Naomi P B

Oct 29, 2019

An excellent informative course covering all aspects of arts and heritage management from a business oriented perspective, outlining the role of UNESCO in defining tangible and intangible cultural heritage and the management of cultural institutions economic development, sustainability, fundraising, digital transformation, creation of customer experiences, brand identity and loyalty.

By Hugo M d F

Jan 28, 2018

This course is a great introduction to Heritage Management. It course a wide range of topics and the example used are extremely relevant. The atmosphere created by the professor is pleasant and seeks to open discussions. I would totally recommend this course whether or not one is planning to work in this industry! Nevertheless, one may find the quizzes slightly too easy

By Cesco R

May 9, 2022

Very interesting course, and subtitles in many languages! Only bad note: the level of English of most speakers is very low and distracting, for the very bad pronunciation and for the huge number of grammatical errors (also in quizzes and texts). Was it not more decorous and effecive to do it in Italian, considering that you have subtitles in many languages?

By Italo L L

Nov 7, 2018

I was really pleased to attend and join this course. Since I yet studied brand management and some related subject, I found it the right, and accessible way to deepen my knowledges specifically, exploring a field like Arts and Cultural Heritage that touches and surrounds everyone of us, everyday. A functional and effective course, suggested!

By Rachel R

May 24, 2023

An interesting course with a solid overview of Arts and Heritage Management. The resources are excellent and the variety of interviews with different actors in the industry leaves you with a good idea of the skills and competences needed to work in this area.