• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Fundamentals

Marketing Fundamentals Courses

Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.


Popular Marketing Fundamentals Courses and Certifications


  • Status: Preview
    Preview
    O

    O.P. Jindal Global University

    Prescriptive Analytics

    Skills you'll gain: Microsoft Excel, Business Analytics, Operations Research, Mathematical Modeling, Analytical Skills, Forecasting, Classification Algorithms, Network Model, Advanced Analytics, Applied Machine Learning, Decision Making, Business Modeling, Team Building, Process Optimization, Case Studies

    Build toward a degree

    Beginner · Course · 3 - 6 Months

  • Status: Preview
    Preview
    C

    Coursera

    Facebook Insights: Crack the Algorithm

    Skills you'll gain: Content Performance Analysis, Facebook, Social Media Content, Analysis, Social Media, Drive Engagement, Social Media Strategy, Content Creation

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    C

    Coursera

    Adobe InDesign: Collaborative Design & Workflow Mastery

    Skills you'll gain: Collaboration, Collaborative Software, Adobe InDesign, Design Reviews, Version Control, Style Guides, User Feedback, Peer Review, Editing, Layout Design, Document Management, File Management, Branding

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Sales Ops: Automating Workflow Efficiency

    Skills you'll gain: Generative AI Agents, HubSpot CRM, Sales Enablement, Customer Relationship Management (CRM) Software, Sales Process, Business Process Automation, Sales Management, Lead Generation, Workflow Management, AI Workflows, Agentic Workflows, Process Analysis, Sales, Automation, Data Entry, AI Enablement, Business Process Modeling, Data Management

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    N

    Northeastern University

    Application Engineering and Development Part 2

    Skills you'll gain: Software Architecture, Java, Software Design, Object Oriented Programming (OOP), Data-Driven Decision-Making, Business Modeling, Test Data, User Interface (UI) Design, Application Development, Computer Programming, Artificial Intelligence, Data Structures

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    P

    Packt

    Advanced JavaScript & Object-Oriented Programming

    Skills you'll gain: Data Persistence, Object Oriented Programming (OOP), Javascript, Web Applications, Application Programming Interface (API), Programming Principles, JSON, User Interface (UI), Interactive Design, Front-End Web Development, Event-Driven Programming, Responsive Web Design, Debugging

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    P

    Packt

    Web3 Development for Beginners - No Coding Skills Required

    Skills you'll gain: Blockchain, FinTech, Software Development Tools, Transaction Processing, Web Development, Program Development, Web Applications, Node.JS, Emerging Technologies, Scalability, Javascript, Application Deployment, Computer Programming, Market Dynamics

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    UBITS

    Negociación y gestión de métricas

    Skills you'll gain: Negotiation, Overcoming Objections, Customer Relationship Management, Rapport Building, Stakeholder Management, Sales, Sales Strategy, Customer Relationship Building, Influencing, Stakeholder Engagement, Sales Pipelines, Persuasive Communication, Environmental Social And Corporate Governance (ESG), Dashboard

    Intermediate · Course · 1 - 3 Months

  • P

    Packt

    Working with SSH

    Skills you'll gain: Hardening, Remote Access Systems, Linux Servers, Linux Administration, Linux, Linux Commands, Authentications, Security Controls, Cryptographic Protocols, Key Management, Public Key Infrastructure, Software Installation

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    C

    Coursera

    Data and Machine Learning for Technical Product Managers

    Skills you'll gain: Model Evaluation, Project Management Software, Technical Communication, Technical Product Management, Performance Metric, Agile Project Management, Data Analysis, Project Management, Analytics, Stakeholder Communications, Data-Driven Decision-Making, Machine Learning, Large Language Modeling, R Programming, Data Visualization

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    E

    EDUCBA

    Customer Segmentation with K-Means: Model & Visualize

    Skills you'll gain: Customer Analysis, Statistical Visualization, Unsupervised Learning, Customer Insights, Correlation Analysis, Data Preprocessing, Pandas (Python Package), Heat Maps, Data Manipulation, Seaborn, Histogram, Scatter Plots, Matplotlib, Exploratory Data Analysis, Applied Machine Learning, Data Visualization Software

    Mixed · Course · 1 - 4 Weeks

  • P

    Packt

    Developing RAG Apps with LlamaIndex and JS

    Skills you'll gain: Data Persistence, Retrieval-Augmented Generation, LLM Application, OpenAI API, Full-Stack Web Development, Restful API, Development Environment, Vector Databases, Embeddings, Application Deployment, JSON, Data Integration

    Intermediate · Course · 1 - 3 Months

Searches related to marketing fundamentals

fundamentals of digital marketing
fundamentals of marketing
digital marketing fundamentals
social media and digital marketing fundamentals
fundamentals of marketing strategy
marketing mix fundamentals
google fundamentals of digital marketing
the fundamentals of digital marketing
1…352353354…375

In summary, here are 10 of our most popular marketing fundamentals courses

  • Prescriptive Analytics: O.P. Jindal Global University
  • Facebook Insights: Crack the Algorithm: Coursera
  • Adobe InDesign: Collaborative Design & Workflow Mastery: Coursera
  • GenAI for Sales Ops: Automating Workflow Efficiency: Coursera
  • Application Engineering and Development Part 2: Northeastern University
  • Advanced JavaScript & Object-Oriented Programming: Packt
  • Web3 Development for Beginners - No Coding Skills Required: Packt
  • Negociación y gestión de métricas: UBITS
  • Working with SSH: Packt
  • Data and Machine Learning for Technical Product Managers: Coursera

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok