Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Skillshare
Skills you'll gain: AI Personalization, Business Process
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Merchandising, E-Commerce, Product Assortment, Project Implementation, Web Applications, Program Implementation, System Implementation, Solution Delivery, Digital Transformation, Product Lifecycle Management, Project Documentation, Scalability, Customer experience strategy (CX), Technical Documentation, Business Technologies, Constructive Feedback, Application Development, Business Priorities, Case Studies, B2B Sales
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Business Modeling, Value Propositions, Business Planning, Customer Analysis, User Research, Target Audience, Business Marketing, Financial Management, Marketing Strategies, Entrepreneurship, Customer Acquisition Management, Market Opportunities, Email Marketing, Business Development, Social Media Marketing, Interviewing Skills, Product Development, Search Engine Optimization
Beginner · Course · 1 - 3 Months

Skills you'll gain: Marketing Strategies, Facebook, Persona Development, Strategic Marketing, Target Audience, Content Marketing, Marketing, Social Media Marketing, Social Media, Customer Analysis, Driving engagement, E-Commerce, Business
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Facebook, Dashboard, Social Media Management, Business Management, Social Media, Account Management, User Accounts, Social Media Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Business Intelligence, Data Presentation, Data Storytelling, Interactive Data Visualization, Data Visualization Software, Business Analytics, Power BI, Pivot Tables And Charts, Dashboard, Key Performance Indicators (KPIs), Performance Reporting, Data Analysis, Scatter Plots, Business Reporting, Trend Analysis, Time Series Analysis and Forecasting
Intermediate · Course · 1 - 4 Weeks

University of California, Irvine
Skills you'll gain: Professional Networking, LinkedIn, Professional Development, Talent Sourcing, Recruitment, Presentations, Job Analysis, Social Media Content, Personal Development, Writing, Portfolio Management, Branding
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Instagram, Social Media Content, Social Media, Social Media Management, Social Media Marketing, Facebook, Business Marketing, Social Media Strategy, Advertising
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Marketing Materials, Presentations, Email Marketing, Content Creation, Brand Awareness, Marketing Design, Driving engagement, Content Marketing, Sales Presentations, Marketing Communications, Digital Marketing, Entrepreneurship
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Facebook, Target Audience, Online Advertising, Digital Advertising, Advertising, Advertising Campaigns, Social Media Campaigns, Paid media, Campaign Management, Social Media, Performance marketing, Social Media Management, Bidding, A/B Testing, Lead Generation, Customer Engagement, Brand Awareness
Mixed · Course · 1 - 3 Months

University of Virginia
Skills you'll gain: Product Management, New Product Development, Product Roadmaps, Product Lifecycle Management, Product Improvement, Innovation, Business Modeling, Stakeholder Engagement, Product Testing, Leadership and Management, Growth Strategies, Customer Engagement, Cross-Functional Collaboration, Customer Insights, Data-Driven Decision-Making
Beginner · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Marketing Strategies, Digital Marketing, Marketing, Marketing Analytics, Sales Strategy, Digital Advertising, Consumer Behaviour, Brand Strategy, Branding, Performance Measurement, A/B Testing, Community Development
Beginner · Course · 1 - 4 Weeks