Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.

Coursera
Skills you'll gain: Strategic Sourcing, Supplier Management, Procurement, Vendor Management, Project Scoping, Market Analysis, Supply Chain, Market Intelligence, Market Research, Business Research, Data Collection, Project Documentation, Business Writing, Organizational Skills
Beginner · Course · 1 - 4 Weeks

University of Illinois at Urbana-Champaign
Skills you'll gain: Data Storytelling, Process Improvement, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Management Accounting, Risk Management, Machine Learning Algorithms, Corporate Tax, Team Leadership, Social Determinants Of Health, Marketing Analytics, Financial Auditing, Data Visualization, Descriptive Statistics, Business Strategy, Variance Analysis, Generative AI, Financial Market
Credit offered
Graduate Certificate · 6 - 12 Months

Skills you'll gain: User Story, Agile Methodology, Version Control, Persona (User Experience), Kanban Principles
Intermediate · Course · 1 - 4 Weeks
Coursera
Skills you'll gain: Classification And Regression Tree (CART), Decision Tree Learning, Classification Algorithms, Java, Java Programming, Machine Learning Algorithms, Supervised Learning, Algorithms, Machine Learning, Data Structures, Software Engineering
Advanced · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Web Analytics, Customer Engagement, Campaign Management, Analysis, Performance Metric, Business Metrics, Data-Driven Decision-Making, Descriptive Analytics, Stakeholder Communications
Beginner · Course · 1 - 4 Weeks

Universidade de São Paulo
Skills you'll gain: Market Analysis, Entrepreneurship, Market Opportunities, Business Modeling, User Research, Marketing, Product Development, Digital Marketing, New Business Development, Innovation, Business Development, Business Strategy, Process Validation, Business Operations, Team Building, Investments, Presentations
Beginner · Course · 1 - 3 Months

Skills you'll gain: CI/CD, Continuous Deployment, Data Pipelines, Continuous Integration, Application Deployment, Docker (Software), Data Infrastructure, Cloud Deployment, Software Engineering, Azure DevOps, Data Validation, GitHub, System Monitoring, Scalability
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: GitHub, Git (Version Control System), Version Control, Collaborative Software, DevOps, Open Source Technology, Command-Line Interface
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Generative Model Architectures, Generative AI, AI Product Strategy, Large Language Modeling, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Business Strategy, Data Strategy, Data Ethics, Artificial Neural Networks, Process Improvement, Process Improvement and Optimization, Cloud Computing, Operational Efficiency, Process Optimization, Big Data, Customer Service, Natural Language Processing, User Experience, Marketing
Mixed · Course · 1 - 3 Months

Coursera
Skills you'll gain: Prioritization, Jira (Software), Organizational Skills, Decision Making, Backlogs, Project Management Software, Timelines, Dashboard, Query Languages, Project Management, Resource Management
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Test Automation, Test Data, Test Tools, Maintainability, Test Case, Business Process Automation, Test Execution Engine, Enterprise Application Management, Automation, Case Studies, Business Reporting, User Acceptance Testing (UAT), No-Code Development, Business Process, SAP Applications, Process Validation, Scalability
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Order Processing, Order Management, Inventory Management System, Inventory Control, Customer Relationship Management, E-Commerce, Web Analytics, Retail Management, Product Management, Content Management Systems, Editing, Marketing, Business
Beginner · Guided Project · Less Than 2 Hours