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Marketing Fundamentals Courses

Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.


Popular Marketing Fundamentals Courses and Certifications


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    Coursera

    Apply Market-Scan for Top Suppliers

    Skills you'll gain: Strategic Sourcing, Supplier Management, Procurement, Vendor Management, Project Scoping, Market Analysis, Supply Chain, Market Intelligence, Market Research, Business Research, Data Collection, Project Documentation, Business Writing, Organizational Skills

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Illinois at Urbana-Champaign

    Global Challenges in Business Graduate Certificate

    Skills you'll gain: Data Storytelling, Process Improvement, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Management Accounting, Risk Management, Machine Learning Algorithms, Corporate Tax, Team Leadership, Social Determinants Of Health, Marketing Analytics, Financial Auditing, Data Visualization, Descriptive Statistics, Business Strategy, Variance Analysis, Generative AI, Financial Market

    Credit offered

    Graduate Certificate · 6 - 12 Months

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    Coursera

    Collaborate and Version Control Your AI Apps

    Skills you'll gain: User Story, Agile Methodology, Version Control, Persona (User Experience), Kanban Principles

    Intermediate · Course · 1 - 4 Weeks

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    Coursera

    Traverse Trees for ML with DFS & BFS

    Skills you'll gain: Classification And Regression Tree (CART), Decision Tree Learning, Classification Algorithms, Java, Java Programming, Machine Learning Algorithms, Supervised Learning, Algorithms, Machine Learning, Data Structures, Software Engineering

    Advanced · Course · 1 - 4 Weeks

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    Coursera

    Compare User Behavior with Segments

    Skills you'll gain: Web Analytics, Customer Engagement, Campaign Management, Analysis, Performance Metric, Business Metrics, Data-Driven Decision-Making, Descriptive Analytics, Stakeholder Communications

    Beginner · Course · 1 - 4 Weeks

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    U

    Universidade de São Paulo

    Criação de Startups: Como desenvolver negócios inovadores

    Skills you'll gain: Market Analysis, Entrepreneurship, Market Opportunities, Business Modeling, User Research, Marketing, Product Development, Digital Marketing, New Business Development, Innovation, Business Development, Business Strategy, Process Validation, Business Operations, Team Building, Investments, Presentations

    4.8
    Rating, 4.8 out of 5 stars
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    614 reviews

    Beginner · Course · 1 - 3 Months

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    Coursera

    Automate Data Deployments with CI/CD Pipelines

    Skills you'll gain: CI/CD, Continuous Deployment, Data Pipelines, Continuous Integration, Application Deployment, Docker (Software), Data Infrastructure, Cloud Deployment, Software Engineering, Azure DevOps, Data Validation, GitHub, System Monitoring, Scalability

    Beginner · Course · 1 - 4 Weeks

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    IBM

    Getting Started with Git and GitHub

    Skills you'll gain: GitHub, Git (Version Control System), Version Control, Collaborative Software, DevOps, Open Source Technology, Command-Line Interface

    4.6
    Rating, 4.6 out of 5 stars
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    1.9K reviews

    Beginner · Course · 1 - 4 Weeks

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    CertNexus

    GenAIBIZ: Making Generative AI Work for Your Business

    Skills you'll gain: Generative Model Architectures, Generative AI, AI Product Strategy, Large Language Modeling, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Business Strategy, Data Strategy, Data Ethics, Artificial Neural Networks, Process Improvement, Process Improvement and Optimization, Cloud Computing, Operational Efficiency, Process Optimization, Big Data, Customer Service, Natural Language Processing, User Experience, Marketing

    Mixed · Course · 1 - 3 Months

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    Coursera

    Analyze Jira: Find Your Open Work

    Skills you'll gain: Prioritization, Jira (Software), Organizational Skills, Decision Making, Backlogs, Project Management Software, Timelines, Dashboard, Query Languages, Project Management, Resource Management

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    Worksoft Certify for Test Automation (Beginner)

    Skills you'll gain: Test Automation, Test Data, Test Tools, Maintainability, Test Case, Business Process Automation, Test Execution Engine, Enterprise Application Management, Automation, Case Studies, Business Reporting, User Acceptance Testing (UAT), No-Code Development, Business Process, SAP Applications, Process Validation, Scalability

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    Create your e-commerce store with Shopify

    Skills you'll gain: Order Processing, Order Management, Inventory Management System, Inventory Control, Customer Relationship Management, E-Commerce, Web Analytics, Retail Management, Product Management, Content Management Systems, Editing, Marketing, Business

    4.5
    Rating, 4.5 out of 5 stars
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    590 reviews

    Beginner · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular marketing fundamentals courses

  • Apply Market-Scan for Top Suppliers: Coursera
  • Global Challenges in Business Graduate Certificate: University of Illinois at Urbana-Champaign
  • Collaborate and Version Control Your AI Apps: Coursera
  • Traverse Trees for ML with DFS & BFS: Coursera
  • Compare User Behavior with Segments: Coursera
  • Criação de Startups: Como desenvolver negócios inovadores: Universidade de São Paulo
  • Automate Data Deployments with CI/CD Pipelines: Coursera
  • Getting Started with Git and GitHub: IBM
  • GenAIBIZ: Making Generative AI Work for Your Business: CertNexus
  • Analyze Jira: Find Your Open Work: Coursera

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