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Marketing Fundamentals Courses

Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.


Popular Marketing Fundamentals Courses and Certifications


  • U

    University of Illinois at Urbana-Champaign

    Global Challenges in Business Graduate Certificate

    Skills you'll gain: Data Storytelling, Process Improvement, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Management Accounting, Risk Management, Machine Learning Algorithms, Corporate Tax, Team Leadership, Social Determinants Of Health, Marketing Analytics, Financial Auditing, Data Visualization, Descriptive Statistics, Business Strategy, Variance Analysis, Generative AI, Financial Market

    Credit offered

    Graduate Certificate · 6 - 12 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Traverse Trees for ML with DFS & BFS

    Skills you'll gain: Classification And Regression Tree (CART), Decision Tree Learning, Classification Algorithms, Java, Java Programming, Machine Learning Algorithms, Supervised Learning, Algorithms, Machine Learning, Data Structures, Software Engineering

    Advanced · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Essentials of Entrepreneurship: Thinking & Action

    Skills you'll gain: Business Planning, Feasibility Studies, Entrepreneurship, Market Opportunities, Innovation, New Business Development, Business Strategies, Ideation, Business Process, Financial Analysis, Business Operations, Marketing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    2.9K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Boost Your Brand's SEO Visibility

    Skills you'll gain: Search Engine Marketing, Google Ads, Content Creation, Performance Metric, Key Performance Indicators (KPIs), Competitive Intelligence

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    Universidade de São Paulo

    Criação de Startups: Como desenvolver negócios inovadores

    Skills you'll gain: Market Analysis, Entrepreneurship, Market Opportunities, Business Modeling, User Research, Marketing, Product Development, Digital Marketing, New Business Development, Innovation, Business Development, Business Strategy, Process Validation, Business Operations, Team Building, Investments, Presentations

    4.8
    Rating, 4.8 out of 5 stars
    ·
    614 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Getting Started with Git and GitHub

    Skills you'll gain: GitHub, Git (Version Control System), Version Control, Collaborative Software, DevOps, Open Source Technology, Command-Line Interface

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.9K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Automate Data Deployments with CI/CD Pipelines

    Skills you'll gain: CI/CD, Continuous Deployment, Data Pipelines, Continuous Integration, Application Deployment, Docker (Software), Data Infrastructure, Cloud Deployment, Software Engineering, Azure DevOps, Data Validation, GitHub, System Monitoring, Scalability

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Alberta Machine Intelligence Institute

    Building and Deploying Generative AI Models

    Skills you'll gain: Generative AI Agents, Generative AI, Generative Model Architectures, LangChain, Large Language Modeling, Artificial Intelligence and Machine Learning (AI/ML), Model Deployment, Prompt Engineering, Google Cloud Platform, PyTorch (Machine Learning Library), System Monitoring, Embeddings, Deep Learning, Transfer Learning, Model Evaluation, Development Environment, Natural Language Processing, Vector Databases

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Analyze Jira: Find Your Open Work

    Skills you'll gain: Prioritization, Jira (Software), Organizational Skills, Decision Making, Backlogs, Project Management Software, Timelines, Dashboard, Query Languages, Project Management, Resource Management

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    C

    Coursera

    Worksoft Certify for Test Automation (Beginner)

    Skills you'll gain: Test Automation, Test Data, Test Tools, Maintainability, Test Case, Business Process Automation, Test Execution Engine, Enterprise Application Management, Automation, Case Studies, Business Reporting, User Acceptance Testing (UAT), No-Code Development, Business Process, SAP Applications, Process Validation, Scalability

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Develop a Company Website with Wix

    Skills you'll gain: Content Management Systems, Web Content, Blogs, Branding, Web Design, Event Management, Editing, Brand Awareness, Web Design and Development, User Accounts, Public Relations, Digital Marketing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.3K reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Preview
    Preview
    S

    SkillsBooster Academy

    AI Presentation Generation: Comprehensive Guide

    Skills you'll gain: Presentations, Data Presentation, Sales Presentation, Visual Design, Multimedia, Interactive Data Visualization, Data Visualization, Design Reviews, Workflow Management, Graphic and Visual Design Software, Marketing Design, Visualization (Computer Graphics), Statistical Visualization, Brand Awareness, Executive Presence, Brand Marketing, Branding, Visual Impairment Education, Brand Loyalty, Brand Management

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing fundamentals courses

  • Global Challenges in Business Graduate Certificate: University of Illinois at Urbana-Champaign
  • Traverse Trees for ML with DFS & BFS: Coursera
  • Essentials of Entrepreneurship: Thinking & Action: University of California, Irvine
  • Boost Your Brand's SEO Visibility: Coursera
  • Criação de Startups: Como desenvolver negócios inovadores: Universidade de São Paulo
  • Getting Started with Git and GitHub: IBM
  • Automate Data Deployments with CI/CD Pipelines: Coursera
  • Building and Deploying Generative AI Models: Alberta Machine Intelligence Institute
  • Analyze Jira: Find Your Open Work: Coursera
  • Worksoft Certify for Test Automation (Beginner): Coursera

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