Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.

University of Illinois at Urbana-Champaign
Skills you'll gain: Data Storytelling, Process Improvement, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Management Accounting, Risk Management, Machine Learning Algorithms, Corporate Tax, Team Leadership, Social Determinants Of Health, Marketing Analytics, Financial Auditing, Data Visualization, Descriptive Statistics, Business Strategy, Variance Analysis, Generative AI, Financial Market
Credit offered
Graduate Certificate · 6 - 12 Months
Coursera
Skills you'll gain: Classification And Regression Tree (CART), Decision Tree Learning, Classification Algorithms, Java, Java Programming, Machine Learning Algorithms, Supervised Learning, Algorithms, Machine Learning, Data Structures, Software Engineering
Advanced · Course · 1 - 4 Weeks

University of California, Irvine
Skills you'll gain: Business Planning, Feasibility Studies, Entrepreneurship, Market Opportunities, Innovation, New Business Development, Business Strategies, Ideation, Business Process, Financial Analysis, Business Operations, Marketing
Mixed · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Search Engine Marketing, Google Ads, Content Creation, Performance Metric, Key Performance Indicators (KPIs), Competitive Intelligence
Beginner · Course · 1 - 4 Weeks

Universidade de São Paulo
Skills you'll gain: Market Analysis, Entrepreneurship, Market Opportunities, Business Modeling, User Research, Marketing, Product Development, Digital Marketing, New Business Development, Innovation, Business Development, Business Strategy, Process Validation, Business Operations, Team Building, Investments, Presentations
Beginner · Course · 1 - 3 Months

Skills you'll gain: GitHub, Git (Version Control System), Version Control, Collaborative Software, DevOps, Open Source Technology, Command-Line Interface
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: CI/CD, Continuous Deployment, Data Pipelines, Continuous Integration, Application Deployment, Docker (Software), Data Infrastructure, Cloud Deployment, Software Engineering, Azure DevOps, Data Validation, GitHub, System Monitoring, Scalability
Beginner · Course · 1 - 4 Weeks
Alberta Machine Intelligence Institute
Skills you'll gain: Generative AI Agents, Generative AI, Generative Model Architectures, LangChain, Large Language Modeling, Artificial Intelligence and Machine Learning (AI/ML), Model Deployment, Prompt Engineering, Google Cloud Platform, PyTorch (Machine Learning Library), System Monitoring, Embeddings, Deep Learning, Transfer Learning, Model Evaluation, Development Environment, Natural Language Processing, Vector Databases
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Prioritization, Jira (Software), Organizational Skills, Decision Making, Backlogs, Project Management Software, Timelines, Dashboard, Query Languages, Project Management, Resource Management
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Test Automation, Test Data, Test Tools, Maintainability, Test Case, Business Process Automation, Test Execution Engine, Enterprise Application Management, Automation, Case Studies, Business Reporting, User Acceptance Testing (UAT), No-Code Development, Business Process, SAP Applications, Process Validation, Scalability
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Content Management Systems, Web Content, Blogs, Branding, Web Design, Event Management, Editing, Brand Awareness, Web Design and Development, User Accounts, Public Relations, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

SkillsBooster Academy
Skills you'll gain: Presentations, Data Presentation, Sales Presentation, Visual Design, Multimedia, Interactive Data Visualization, Data Visualization, Design Reviews, Workflow Management, Graphic and Visual Design Software, Marketing Design, Visualization (Computer Graphics), Statistical Visualization, Brand Awareness, Executive Presence, Brand Marketing, Branding, Visual Impairment Education, Brand Loyalty, Brand Management
Beginner · Course · 1 - 3 Months