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Marketing Fundamentals Courses

Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.


Popular Marketing Fundamentals Courses and Certifications


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    INSEAD

    Blockchain e Negócios: Aplicativos e Implicações

    Skills you'll gain: Intellectual Property, Blockchain, Business Transformation, Business Leadership, Organizational Structure, Business, Business Strategy, Business Modeling, Business Management, Emerging Technologies, Technology Strategies, Governance, Social Impact, Enterprise Architecture, Innovation, Digital Assets

    Mixed · Course · 1 - 3 Months

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    Packt

    Foundations of ML & Python for Data Science

    Skills you'll gain: Model Evaluation, Data Manipulation, Python Programming, Probability & Statistics, Applied Machine Learning, Pandas (Python Package), Data Science, Statistical Analysis, NumPy, Machine Learning, Probability Distribution

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    GenAI for Sales Analytics

    Skills you'll gain: Sales Strategy, Customer Analysis, AI Personalization, Sales, Sales Pipelines, Sales Management, Generative AI, Customer Insights, Forecasting, Personalized Service, Data-Driven Decision-Making, Revenue Forecasting, Analytics, Artificial Intelligence

    Beginner · Course · 1 - 4 Weeks

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    Skillshare

    Packaging Design: Redesign a Product for a Brand from A to Z

    Skills you'll gain: Packaging and Labeling, Competitive Analysis, Presentations, Product Design, Design Strategies, Design, Marketing Design, Adobe Illustrator, Graphic Design, Branding, Adobe Photoshop, Creative Thinking

    Intermediate · Course · 1 - 4 Weeks

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    Real Madrid Graduate School Universidad Europea

    IA en el Deporte: El Enfoque de un Club

    Skills you'll gain: Artificial Intelligence, Performance Analysis, Automation, Augmented and Virtual Reality (AR/VR), Technology Strategies, Personalized Service, Innovation, Internet Of Things, Machine Learning, Digital Transformation, Deep Learning, Analytical Skills, Predictive Analytics, Big Data, Health Technology, Ethical Standards And Conduct, Data Analysis, Natural Language Processing, Data Security, User Experience

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    Rating, 4.8 out of 5 stars
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    Beginner · Specialization · 3 - 6 Months

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    Indian Institute of Technology Guwahati

    User Research Methods and Practices

    Skills you'll gain: User Research, UI/UX Research, Competitive Analysis, Qualitative Research, User Experience, User Experience Design, Usability Testing, User Centered Design, Persona (User Experience), Research Methodologies, Focus Group, Interviewing Skills, Requirements Elicitation, Data Collection, Stakeholder Analysis

    Beginner · Course · 1 - 3 Months

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    Skillshare

    Hone Your Style: Discover and Develop Your Editing Style

    Skills you'll gain: Video Editing, Style Guides, Post-Production, Storyboarding, Storytelling, Aesthetics, Communication

    Mixed · Course · 1 - 4 Weeks

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    IE Business School

    Competitive Interactions and Disruptive Change

    Skills you'll gain: Market Dynamics, Competitive Analysis, Market Trend, Market Share, Trend Analysis, Case Studies, Market Analysis, Business Economics, Strategic Marketing, Business Strategies, Business Strategy, Strategic Thinking, Corporate Strategy, Benchmarking

    Beginner · Course · 1 - 4 Weeks

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    INSEAD

    Blockchain Opportunity Analysis for Global Commerce

    Skills you'll gain: Blockchain, Business Analysis, Market Opportunities, Competitive Analysis, Stakeholder Analysis, Market Analysis, Case Studies, Feasibility Studies, Project Implementation, Solution Design, Value Propositions, Innovation, Business Strategy, Market Research

    Intermediate · Course · 1 - 3 Months

  • Status: Free
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    Coursera

    String Manipulation in C#: Develop a WordWand App

    Skills you'll gain: C# (Programming Language), Data Validation, Integrated Development Environments, Debugging

    Intermediate · Guided Project · Less Than 2 Hours

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    Packt

    Technical Program Manager's Handbook: Mastering PM Skills

    Skills you'll gain: Technical Management, Program Management, Stakeholder Engagement, Leadership and Management, Stakeholder Management, Project Management, Technical Product Management, Risk Management, Initiative and Leadership, Technical Consulting, Professional Development, Generative AI, Drive Engagement, Communication Planning, Emotional Intelligence, Technical Communication, Project Planning, AI Enablement, Software Architecture, Technical Analysis

    Intermediate · Course · 3 - 6 Months

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    Coursera

    Crear videos de sitios web con Canva

    Skills you'll gain: Video Production, Canva (Software), Product Demonstration, Web Content, Marketing Materials, Presentations, Content Creation, Team Oriented, Color Theory, Web Design, Graphic Design

    Intermediate · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular marketing fundamentals courses

  • Blockchain e Negócios: Aplicativos e Implicações: INSEAD
  • Foundations of ML & Python for Data Science: Packt
  • GenAI for Sales Analytics: Coursera
  • Packaging Design: Redesign a Product for a Brand from A to Z: Skillshare
  • IA en el Deporte: El Enfoque de un Club: Real Madrid Graduate School Universidad Europea
  • User Research Methods and Practices: Indian Institute of Technology Guwahati
  • Hone Your Style: Discover and Develop Your Editing Style: Skillshare
  • Competitive Interactions and Disruptive Change: IE Business School
  • Blockchain Opportunity Analysis for Global Commerce: INSEAD
  • String Manipulation in C#: Develop a WordWand App : Coursera

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