This course is part of the Web3 and Blockchain in Global Commerce Specialization

Don Tapscott +1 more instructor

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Web3 and Blockchain in Global Commerce SpecializationINSEAD

About this Course

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In this fourth and final course of the specialization, you will synthesize your learning into a project deliverable called a Blockchain Opportunity Analysis.  The goals of this course are twofold: One, it’s for you to identify a specific need or problem in Global Commerce that can potentially be solved using blockchain technology. Two, it’s for you to investigate possible solutions to this problem, including how these solutions might be executed. You will accomplish different project milestones each week, and will be introduced to several tools that entrepreneurs use to organize their findings. Throughout this process, you will hear from real-world practitioners who have hands-on experience in the blockchain ecosystem.  Additionally, by participating in this course you will gain access to our Blockchain Case Commons—a crowdsourced collection of blockchain applications and use-cases spanning multiple industries.  As an outcome of this course, you’ll walk away with a consolidated, peer-reviewed Blockchain Opportunity Analysis, which you can use to pitch your idea to your organization or even to potential investors.

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Earn a Certificate upon completion

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Course 4 of 4 in the

Web3 and Blockchain in Global Commerce Specialization

Intermediate Level

Approx. 12 hours to complete

English

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What you will learn

Identify new ideas or opportunities for blockchain within Global Commerce
Explain how you will position your idea, including how your idea will create new value for your customers
Identify the business model decisions that would need to be made in order to assess the feasibility of your idea
Describe what would need to change in your organization's current way of operating in order to bring your idea to fruition

Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Course 4 of 4 in the

Web3 and Blockchain in Global Commerce Specialization

Intermediate Level

Approx. 12 hours to complete

English

Could your company benefit from training employees on in-demand skills?

Try Coursera for Business

Instructors

Don Tapscott

Adjunct Professor

104,446 Learners

16 Courses

Alex Tapscott

Instructor

104,255 Learners

15 Courses

Offered by

INSEAD

As one of the world's leading and largest graduate business schools, INSEAD brings together people, cultures and ideas to develop responsible leaders who transform business and society.

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Syllabus - What you will learn from this course

Week1

Week 1

4 hours to complete

Industry Analysis

Almost every industry can expect to experience a major business model disruption as blockchain technologies take hold. In this module, you will explore current applications of blockchain in global commerce, and will choose one industry on which to focus your final course project. You will research examples of applications or use-cases of blockchain technology within your chosen industry, and will contribute to our Blockchain Case Commons, which will serve as a shared, continuously-evolving resource for all course participants. As well, you will perform some preliminary market research in order to identify a specific market segment within your chosen industry that shows promise for blockchain technologies.

4 hours to complete

6 videos (Total 25 min), 5 readings, 2 quizzes

6 videos

Course Introduction6mInstructor Introduction8mBlockchain Transformations for Every Industry2mPractitioner Perspective: Rob Carter, Executive VP and CIO, FedEx1mHow to Use the Blockchain Case Commons4mPractitioner Perspective: Mihai Alisie, Co-founder of Ethereum, CEO at AKASHA1m

5 readings

Industry Transformations10mIntroduction to the Blockchain Case Commons10mExploratory Market Research30mConducting Preliminary Market Research30mHow to Perform a Competitive Analysis30m

1 practice exercise

Reflection: Exploratory Market Research5m

Week2

Week 2

3 hours to complete

Opportunity Identification

When identifying opportunities for blockchain technology within your chosen market, it is important to understand the kinds of problems that it can and cannot solve—at least in its current state. In this module, you will learn to distinguish between problems that are and are not well-suited to blockchain-based solutions. After considering various opportunities for blockchain technology within your chosen market segment, you will learn how to use a decision matrix to select the most promising idea to pursue for your final project. By the end of this week, you will clarify the purpose and objectives of your project, you will identify your target customers/audience, and you will prepare a statement of need and statement of benefit for your proposal.

3 hours to complete

9 videos (Total 22 min), 6 readings, 1 quiz

9 videos

Module Overview: Problems that Blockchain Can and Cannot Solve7mRob Carter, Executive VP and CIO, FedEx1mAna Trbovich, Co-founder and COO at Grid Singularity1mWill Harborne, Director of Operations at Ethfinex1mOleg Fomenko, Co-founder of Sweatcoin1mYaniv Neu-Ner, Founder at Counter1mSiddharth Singhal, APAC Business Development & Strategic Relations at R31mPractitioner Perspective - Hariton Korizis, Co-founder & Chief Architect at ResonanceX49sHow to Use a Decision Matrix4m

6 readings

Problems That Blockchain Can and Cannot Solve20mHow To Write a Good Problem Statement10mBlockchain Opportunity Brainstorm30mProblem Solving With Blockchain15mDecision Matrix10mStatement of Benefit10m

Week3

Week 3

2 hours to complete

Positioning

In the last module, you identified a promising idea or opportunity for blockchain within your chosen market segment. This week, you will work on positioning your idea—carving out a niche or identity for your product/service within the minds of your target customers. By the end of this week, you will explain how your idea will bring new or added value to your customers, and how your idea will affect the positioning for your organization.

2 hours to complete

2 videos (Total 3 min), 2 readings, 1 quiz

Week4

Week 4

2 hours to complete

Execution

2 hours to complete

2 videos (Total 5 min), 2 readings, 1 quiz

About the Web3 and Blockchain in Global Commerce Specialization

Global commerce has grown in complexity and magnitude over millennia, but its processes remain relatively unchanged. Enter blockchain—the Internet of Value. For the first time in human history, individuals and organizations can manage and trade their assets digitally, peer to peer. This four-course Specialization introduces you to the world of blockchain technology for global commerce—explaining what blockchain is, how it works, and why it is revolutionary. You will learn about various categories of digital assets and the ways they can be transacted on a blockchain. You will learn how blockchain is disrupting global supply chains, including how it will transform the practices of operations, logistics, procurement and purchasing, transportation, customs and border control, trade finance and insurance, manufacturing, and inventory management—making the whole network more adaptable and responsive to demand fluctuations and crisis. You will also learn about industry consortia and the idea of coopetition—a strategy of cooperating with competitors for defined purposes to cultivate a new economic ecosystem that benefits all participants.

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Blockchain Opportunity Analysis for Global Commerce

About this Course

What you will learn