This course is part of the Blockchain Revolution Specialization

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Don Tapscott +1 more instructor

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Blockchain Revolution SpecializationINSEAD

About this Course

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In this fourth and final course of the specialization, you will synthesize your learning into a project deliverable called a Blockchain Opportunity Analysis.  The goals of this course are twofold: One, it’s for you to identify a specific need or problem in your chosen industry that can potentially be solved using blockchain technology. Two, it’s for you to investigate possible solutions to this problem, including how these solutions might be executed. You will accomplish different project milestones each week, and will be introduced to several tools that entrepreneurs use to organize their findings. Throughout this process, you will hear from real-world practitioners who have hands-on experience in the blockchain ecosystem.  Additionally, by participating in this course you will gain access to our Blockchain Case Commons—a crowdsourced collection of blockchain applications and use-cases spanning multiple industries.  As an outcome of this course, you’ll walk away with a consolidated, peer-reviewed Blockchain Opportunity Analysis, which you can use to pitch your idea to your organization or even to potential investors.

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Course 4 of 4 in the

Blockchain Revolution Specialization

Intermediate Level

Approx. 12 hours to complete

English

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What you will learn

Identify new ideas or opportunities for blockchain within your chosen industry
Explain how you will position your idea, including how your idea will create new value for your customers
Identify the business model decisions that would need to be made in order to assess the feasibility of your idea
Describe what would need to change in your organization's current way of operating in order to bring your idea to fruition

Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Coursera Labs

Includes hands on learning projects.

Learn more about Coursera Labs

Course 4 of 4 in the

Blockchain Revolution Specialization

Intermediate Level

Approx. 12 hours to complete

English

Could your company benefit from training employees on in-demand skills?

Try Coursera for Business

Instructors

Instructor rating

4.75/5 (34 Ratings)

Don Tapscott

Adjunct Professor

104,944 Learners

16 Courses

Alex Tapscott

Instructor

104,741 Learners

15 Courses

Offered by

INSEAD

As one of the world's leading and largest graduate business schools, INSEAD brings together people, cultures and ideas to develop responsible leaders who transform business and society.

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Syllabus - What you will learn from this course

Week1

Week 1

4 hours to complete

Industry Analysis

Almost every industry can expect to experience a major business model disruption as blockchain technologies take hold. In this module, you will explore current applications of blockchain in various industries, and will choose one industry on which to focus your final course project. You will research examples of applications or use-cases of blockchain technology within your chosen industry, and will contribute to our Blockchain Case Commons, which will serve as a shared, continuously-evolving resource for all course participants. As well, you will perform some preliminary market research in order to identify a specific market segment within your chosen industry that shows promise for blockchain technologies.

4 hours to complete

6 videos (Total 25 min), 5 readings, 2 quizzes

6 videos

Course Introduction6mInstructor Introduction8mBlockchain Transformations for Every Industry2mPractitioner Perspective: Rob Carter, Executive VP and CIO, FedEx1mHow to Use the Blockchain Case Commons4mPractitioner Perspective: Mihai Alisie, Co-founder of Ethereum, CEO at AKASHA1m

5 readings

Industry Transformations10mIntroduction to the Blockchain Case Commons10mExploratory Market Research30mConducting Preliminary Market Research30mHow to Perform a Competitive Analysis30m

1 practice exercise

Reflection: Exploratory Market Research5m

Week2

Week 2

3 hours to complete

Opportunity Identification

When identifying opportunities for blockchain technology within your chosen market, it is important to understand the kinds of problems that it can and cannot solve—at least in its current state. In this module, you will learn to distinguish between problems that are and are not well-suited to blockchain-based solutions. After considering various opportunities for blockchain technology within your chosen market segment, you will learn how to use a decision matrix to select the most promising idea to pursue for your final project. By the end of this week, you will clarify the purpose and objectives of your project, you will identify your target customers/audience, and you will prepare a statement of need and statement of benefit for your proposal.

3 hours to complete

9 videos (Total 22 min), 6 readings, 1 quiz

9 videos

Module Overview: Problems that Blockchain Can and Cannot Solve7mRob Carter, Executive VP and CIO, FedEx1mOleg Fomenko, Co-founder of Sweatcoin1mAna Trbovich, Co-founder and COO at Grid Singularity1mYaniv Neu-Ner, Founder at Counter1mWill Harborne, Director of Operations at Ethfinex1mSiddharth Singhal, APAC Business Development & Strategic Relations at R31mPractitioner Perspective - Hariton Korizis, Co-founder & Chief Architect at ResonanceX49sHow to Use a Decision Matrix4m

6 readings

Problems That Blockchain Can and Cannot Solve20mHow To Write a Good Problem Statement10mBlockchain Opportunity Brainstorm30mProblem Solving With Blockchain15mDecision Matrix10mStatement of Benefit10m

Week3

Week 3

2 hours to complete

Positioning

In the last module, you identified a promising idea or opportunity for blockchain within your chosen market segment. This week, you will work on positioning your idea—carving out a niche or identity for your product/service within the minds of your target customers. By the end of this week, you will explain how your idea will bring new or added value to your customers, and how your idea will affect the positioning for your organization.

2 hours to complete

2 videos (Total 3 min), 2 readings, 1 quiz

Week4

Week 4

2 hours to complete

Execution

2 hours to complete

2 videos (Total 5 min), 2 readings, 1 quiz

Reviews

4.6

42 reviews

5 stars
75.53%
4 stars
13.82%
3 stars
5.85%
2 stars
2.12%
1 star
2.65%

TOP REVIEWS FROM BLOCKCHAIN OPPORTUNITY ANALYSIS

by EFJul 28, 2021

Good, a little bit fluffy if that makes any sense.

by LEJan 17, 2020

Very helpful to make tangible an idea that I have in my mind.

by LSMar 8, 2022

This course goes beyond blockchain and teaches about product strategy and positioning, in the context of blockchain

by APJun 16, 2019

The student review system has been too slow while grading assignments.

View all reviews

About the Blockchain Revolution Specialization

Blockchain is poised to transform every industry and managerial function—redefining the ways we transact online, share ideas, and manage workflows. It’s a new technology that every business professional needs to understand.

This four-course Specialization introduces you to the world of blockchain technology—explaining what blockchain is, how it works, and why it’s revolutionary. You will learn about various categories of cryptoassets, and the ways they can be transacted on a blockchain. You will learn how blockchain is disrupting business models and financial services, offering organizations new choices in how they create and manage value. The Specialization is taught by Don Tapscott and Alex Tapscott, globally-recognized authorities on innovation and technology and authors of the best-selling book Blockchain Revolution. It also includes various industry experts and developers from the Ethereum Foundation, Grid Singularity, Keyless Technologies, and ResonanceX who will share their experiences within the blockchain ecosystem. Additionally, you will gain access to ground-breaking research from the Blockchain Research Institute as well as the Blockchain Case Commons—a crowdsourced collection of blockchain applications and use-cases spanning multiple industries. Upon completion of this Specialization, you will produce a Blockchain Opportunity Analysis, in which you identify and evaluate a promising application of blockchain technology in your own industry.

Frequently Asked Questions

When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

More questions? Visit the Learner Help Center.

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Blockchain Opportunity Analysis

About this Course

What you will learn