• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Brand Strategy

Brand Strategy Courses

Brand strategy courses can help you learn market positioning, audience segmentation, brand messaging, and competitive analysis. You can build skills in creating brand identities, developing unique value propositions, and crafting effective marketing campaigns. Many courses introduce tools like SWOT analysis, brand equity measurement frameworks, and digital marketing platforms, that support implementing your strategies and measuring their impact in practical work.

Popular Brand Strategy Courses and Certifications


  • M

    Madecraft

    Starting a Business

    Skills you'll gain: Competitive Analysis, Business Modeling, User Feedback, Entrepreneurship, Closing (Sales), Customer Acquisition Management, Business Planning, Customer Analysis, Selling Techniques, Market Analysis, Lean Methodologies, Business Strategy, Business Development, Go To Market Strategy, Professional Networking, Ideation, Team Building, Intellectual Property, Financial Planning, Communication

    Beginner · Specialization · 3 - 6 Months

  • M

    Madecraft

    Creating a Business of Your Own

    Skills you'll gain: Business Modeling, User Feedback, Ideation, Entrepreneurship, Market Analysis, Lean Methodologies, User Research, Data-Driven Decision-Making, Market Opportunities, Brainstorming, Business Strategy, Customer Insights, Business Planning, New Business Development, Market Research, Team Building, Business Development, Go To Market Strategy, Performance Measurement, Fundraising

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Anchor Price Like Pro

    Skills you'll gain: Price Negotiation, Negotiation, Contract Negotiation, Overcoming Objections, Sales, General Sales Practices, Value Propositions, Business Communication, Scope Management, Decision Making

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    B2B Sales Foundations: Pipeline, Process & Communication

    Skills you'll gain: Overcoming Objections, B2B Sales, Business Development, Storytelling, Closing (Sales), Sales Pipelines, Return On Investment, Sales Presentation, Specialized Sales, Active Listening, Sales Presentations, Rapport Building, Sales Strategy, Sales, Sales Process, Case Studies, Sales Management, Communication, Selling Techniques, Consultative Selling

    Intermediate · Specialization · 3 - 6 Months

  • S

    S.P. Jain Institute of Management and Research

    Marketing Management

    Skills you'll gain: Product Strategy, Branding, Marketing Management, Product Lining, Marketing Planning, Target Market, Consumer Behaviour, Product Lifecycle Management, Strategic Marketing, Brand Strategy, Brand Management, Brand Marketing, Marketing Strategies, Product Planning, Product Management, Marketing Strategy and Techniques, Marketing Communications, Marketing Effectiveness, Market Opportunities, Target Audience

    ★ 4.8 (34) · Beginner · Course · 1 - 3 Months

  • T

    The Chinese University of Hong Kong

    Doing Business in China

    Skills you'll gain: Entrepreneurship, Peer Review, Market Opportunities, Business Planning, Innovation, Ideation, Consumer Behaviour, Initiative and Leadership, Marketing Psychology, Brand Management, Diversity Marketing, Strategic Thinking, Marketing Planning, Marketing, Business Strategy, Product Planning, Video Production, Strategic Partnership, Competitive Analysis, Corporate Strategy

    ★ 4.8 (666) · Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Matrix Your Discounts

    Skills you'll gain: B2B Sales, Cost Benefit Analysis, Price Negotiation, Sales Strategy, Decision Making, Microsoft Excel, Sales, Strategic Decision-Making, Business Marketing, User Feedback, Data-Driven Decision-Making, Competitive Analysis, Customer Insights, Matrix Management, Gross Profit, Strategic Thinking, Business Strategies, Continuous Improvement Process

    Intermediate · Course · 1 - 4 Weeks

  • N

    Northwestern University

    Leadership Through Marketing

    Skills you'll gain: Resource Allocation, Data-Driven Marketing, Marketing Strategies, Marketing Analytics, Branding, Data Science, Brand Management, Analytics, Data Literacy, Data Strategy, Culture Transformation, Marketing, Data Analysis, Digital Transformation, Brand Strategy, Customer Insights, Customer Engagement, Analytical Skills, Data-Driven Decision-Making, Advertising

    ★ 4.6 (471) · Mixed · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Analyze Corporate Banking Liability Products

    Skills you'll gain: Banking, Banking Services, Working Capital, Cash Management, Commercial Banking, Deposit Accounts, Corporate Finance, Commercial Lending, Cash Flows, Market Liquidity, Lending and Underwriting, Corporate Strategy, Credit Risk, International Finance, Balance Sheet, Risk Mitigation, Accounts Receivable

    ★ 4.9 (9) · Mixed · Course · 1 - 4 Weeks

  • E

    Emory University

    Management Consulting

    Skills you'll gain: Data Cleansing, Presentations, Data Presentation, Consulting, Data Visualization, Microsoft PowerPoint, Management Consulting, Executive Presence, Excel Formulas, Benchmarking, Microsoft Excel, Proposal Writing, Storytelling, Business Consulting, Data Storytelling, Analytical Skills, Lean Six Sigma, Interviewing Skills, Six Sigma Methodology, Problem Solving

    ★ 4.8 (2.4K) · Beginner · Specialization · 3 - 6 Months

  • J

    John Wiley & Sons

    CASP+ CompTIA Advanced Security Practitioner Study Guide

    Skills you'll gain: Incident Response, IT Security Architecture, DevSecOps, Vulnerability Scanning, Vulnerability Assessments, Cloud Security, Threat Management, Security Management, Computer Security Incident Management, Endpoint Security, Mobile Security, Security Strategy, Cloud Computing Architecture, Cyber Threat Intelligence, Cryptographic Protocols, Cybersecurity, Cyber Security Policies, Cyber Security Strategy, Cryptography, Risk Management

    Intermediate · Specialization · 1 - 3 Months

  • C

    Coursera

    Strategically Build and Engage Your Network on LinkedIn

    Skills you'll gain: LinkedIn, Content Creation, Social Media Content, Driving engagement, Professional Networking, Digital Publishing, Social Media, Relationship Building, Branding, Web Presence, Social Media Strategy, Brand Awareness

    ★ 4.5 (377) · Intermediate · Guided Project · Less Than 2 Hours

1…535455…378

In summary, here are 10 of our most popular brand strategy courses

  • Starting a Business: Madecraft
  • Creating a Business of Your Own: Madecraft
  • Anchor Price Like Pro: Coursera
  • B2B Sales Foundations: Pipeline, Process & Communication: Coursera
  • Marketing Management: S.P. Jain Institute of Management and Research
  • Doing Business in China: The Chinese University of Hong Kong
  • Matrix Your Discounts: Coursera
  • Leadership Through Marketing: Northwestern University
  • Analyze Corporate Banking Liability Products: EDUCBA
  • Management Consulting: Emory University

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok