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Marketing Fundamentals Courses

Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.


Popular Marketing Fundamentals Courses and Certifications


  • Status: Preview
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    I

    IE Business School

    The "Who" of the Marketing Strategy:Segmentation & Targeting

    Skills you'll gain: Strategic Marketing, Marketing Planning, Marketing Strategy and Techniques, Marketing Effectiveness, Marketing, Customer Analysis, Business Strategy, Marketing Management, Integrated Marketing Communications, Target Market, Consumer Behaviour, Needs Assessment, Value Propositions, Market Dynamics, Market Analysis, Plan Execution, Customer Engagement

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Corporate Finance Institute

    Data Science & Machine Learning Fundamentals

    Skills you'll gain: Model Evaluation, Feature Engineering, Data Science, Data Analysis, Business Analytics, Predictive Analytics, Data-Driven Decision-Making, Regression Analysis, Data Modeling, Statistical Analysis, Business Intelligence, Data Storytelling, Machine Learning, Exploratory Data Analysis, Data Preprocessing, Classification Algorithms

    4.7
    Rating, 4.7 out of 5 stars
    ·
    13 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    Automatic Data Processing, Inc. (ADP)

    Getting Started with U.S. Payroll Fundamentals

    Skills you'll gain: Payroll, Payroll Administration, Payroll Processing, Payroll Tax, Labor Compliance, Compensation Management, Labor Law, Benefits Administration, Employee Onboarding, Tax Compliance, Problem Solving, Critical Thinking

    4.8
    Rating, 4.8 out of 5 stars
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    60 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Social Media and Influencer Marketing

    Skills you'll gain: Social Media Campaigns, AI Personalization, Social Media Marketing, Generative AI, Trend Analysis, Social Media, Canva (Software), Instagram, Social Media Strategy, Market Trend, Content Creation, ChatGPT, Prompt Engineering, Automation, Creativity, Analytics

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    O

    O.P. Jindal Global University

    Supervised Learning and Its Applications in Marketing

    Skills you'll gain: Marketing Analytics, Supervised Learning, Customer Analysis, Customer Retention, Applied Machine Learning, Predictive Analytics, Marketing, Scikit Learn (Machine Learning Library), Marketing Strategies, Machine Learning, Model Deployment, Predictive Modeling, Python Programming, Personalized Service, Data Preprocessing, Model Evaluation

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    P

    Packt

    The Complete Product Management Fundamentals

    Skills you'll gain: Product Roadmaps, Agile Methodology, Product Management, Wireframing, A/B Testing, Microsoft Teams, Sprint Planning, Project Management, ChatGPT, Kanban Principles

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    B

    Board Infinity

    Cybersecurity Fundamentals with Cisco Tools

    Skills you'll gain: Business Continuity Planning, Incident Response, Risk Mitigation, Cyber Threat Hunting, Risk Management Framework, Cyber Risk, Risk Management, Computer Security Incident Management, Risk Analysis, Threat Management, Cybersecurity, IT Management, Vulnerability Management, Security Management, Enterprise Risk Management (ERM), Network Security, Cyber Security Policies, Business Risk Management, Cyber Threat Intelligence, Disaster Recovery

    4.8
    Rating, 4.8 out of 5 stars
    ·
    12 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: New
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    Packt

    Digital and Marketing Asset Management Essentials

    Skills you'll gain: Digital Assets, Asset Management, Metadata Management, Cloud Deployment, Content Management, Workflow Management, Data Management, Information Management, Digital Content, Data Architecture, Information Architecture, Brand Management, Technical Services, Enterprise Architecture, Software As A Service, Benchmarking, Vendor Management, Scalability

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    G

    Google Cloud

    BigQuery Fundamentals for Oracle Professionals

    Skills you'll gain: Oracle Databases, Data Integration, Identity and Access Management, Google Cloud Platform, Extract, Transform, Load, Query Languages, SQL, Data Migration, Database Management, Database Architecture and Administration, Data Modeling, Data Security

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    P

    Packt

    Microsoft Fabric: Fundamentals and Power BI Workflow

    Skills you'll gain: Data Analysis Expressions (DAX), Real Time Data, Dataflow, Extract, Transform, Load, Business Intelligence

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Marketing e o Consumidor no Ambiente Digital

    Skills you'll gain: Customer experience strategy (CX), Marketing Strategies, Strategic Marketing, Marketing Strategy and Techniques, Marketing, Digital Marketing, Consumer Behaviour, Communication Planning, Integrated Marketing Communications, Marketing Effectiveness, Customer Insights, Target Market, Marketing Analytics, Digital Transformation, Sales Strategy, Digital Advertising, Sales Process, Digital Communications, Content Strategy, MarTech

    4.9
    Rating, 4.9 out of 5 stars
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    10 reviews

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Prácticas efectivas de marketing usando Facebook Messenger

    Skills you'll gain: Facebook, Social Media Marketing, Social Media, Social Media Content, Customer Service, Customer experience improvement, Marketing, Business Marketing, ChatGPT, Customer Communications Management, User Accounts

    4.9
    Rating, 4.9 out of 5 stars
    ·
    10 reviews

    Beginner · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular marketing fundamentals courses

  • The "Who" of the Marketing Strategy:Segmentation & Targeting: IE Business School
  • Data Science & Machine Learning Fundamentals: Corporate Finance Institute
  • Getting Started with U.S. Payroll Fundamentals: Automatic Data Processing, Inc. (ADP)
  • GenAI for Social Media and Influencer Marketing: Coursera
  • Supervised Learning and Its Applications in Marketing: O.P. Jindal Global University
  • The Complete Product Management Fundamentals: Packt
  • Cybersecurity Fundamentals with Cisco Tools: Board Infinity
  • Digital and Marketing Asset Management Essentials: Packt
  • BigQuery Fundamentals for Oracle Professionals: Google Cloud
  • Microsoft Fabric: Fundamentals and Power BI Workflow: Packt

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