Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.

IE Business School
Skills you'll gain: Strategic Marketing, Marketing Planning, Marketing Strategy and Techniques, Marketing Effectiveness, Marketing, Customer Analysis, Business Strategy, Marketing Management, Integrated Marketing Communications, Target Market, Consumer Behaviour, Needs Assessment, Value Propositions, Market Dynamics, Market Analysis, Plan Execution, Customer Engagement
Beginner · Course · 1 - 4 Weeks

Corporate Finance Institute
Skills you'll gain: Model Evaluation, Feature Engineering, Data Science, Data Analysis, Business Analytics, Predictive Analytics, Data-Driven Decision-Making, Regression Analysis, Data Modeling, Statistical Analysis, Business Intelligence, Data Storytelling, Machine Learning, Exploratory Data Analysis, Data Preprocessing, Classification Algorithms
Beginner · Course · 1 - 3 Months

Automatic Data Processing, Inc. (ADP)
Skills you'll gain: Payroll, Payroll Administration, Payroll Processing, Payroll Tax, Labor Compliance, Compensation Management, Labor Law, Benefits Administration, Employee Onboarding, Tax Compliance, Problem Solving, Critical Thinking
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Social Media Campaigns, AI Personalization, Social Media Marketing, Generative AI, Trend Analysis, Social Media, Canva (Software), Instagram, Social Media Strategy, Market Trend, Content Creation, ChatGPT, Prompt Engineering, Automation, Creativity, Analytics
Intermediate · Course · 1 - 4 Weeks

O.P. Jindal Global University
Skills you'll gain: Marketing Analytics, Supervised Learning, Customer Analysis, Customer Retention, Applied Machine Learning, Predictive Analytics, Marketing, Scikit Learn (Machine Learning Library), Marketing Strategies, Machine Learning, Model Deployment, Predictive Modeling, Python Programming, Personalized Service, Data Preprocessing, Model Evaluation
Beginner · Course · 1 - 3 Months

Skills you'll gain: Product Roadmaps, Agile Methodology, Product Management, Wireframing, A/B Testing, Microsoft Teams, Sprint Planning, Project Management, ChatGPT, Kanban Principles
Beginner · Course · 1 - 3 Months

Board Infinity
Skills you'll gain: Business Continuity Planning, Incident Response, Risk Mitigation, Cyber Threat Hunting, Risk Management Framework, Cyber Risk, Risk Management, Computer Security Incident Management, Risk Analysis, Threat Management, Cybersecurity, IT Management, Vulnerability Management, Security Management, Enterprise Risk Management (ERM), Network Security, Cyber Security Policies, Business Risk Management, Cyber Threat Intelligence, Disaster Recovery
Intermediate · Specialization · 1 - 3 Months

Skills you'll gain: Digital Assets, Asset Management, Metadata Management, Cloud Deployment, Content Management, Workflow Management, Data Management, Information Management, Digital Content, Data Architecture, Information Architecture, Brand Management, Technical Services, Enterprise Architecture, Software As A Service, Benchmarking, Vendor Management, Scalability
Beginner · Course · 1 - 3 Months

Google Cloud
Skills you'll gain: Oracle Databases, Data Integration, Identity and Access Management, Google Cloud Platform, Extract, Transform, Load, Query Languages, SQL, Data Migration, Database Management, Database Architecture and Administration, Data Modeling, Data Security
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Data Analysis Expressions (DAX), Real Time Data, Dataflow, Extract, Transform, Load, Business Intelligence
Beginner · Course · 1 - 3 Months

Fundação Instituto de Administração
Skills you'll gain: Customer experience strategy (CX), Marketing Strategies, Strategic Marketing, Marketing Strategy and Techniques, Marketing, Digital Marketing, Consumer Behaviour, Communication Planning, Integrated Marketing Communications, Marketing Effectiveness, Customer Insights, Target Market, Marketing Analytics, Digital Transformation, Sales Strategy, Digital Advertising, Sales Process, Digital Communications, Content Strategy, MarTech
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Facebook, Social Media Marketing, Social Media, Social Media Content, Customer Service, Customer experience improvement, Marketing, Business Marketing, ChatGPT, Customer Communications Management, User Accounts
Beginner · Guided Project · Less Than 2 Hours