- Jornada do Cliente
- Estratégias de marketing digital
- Comportamento do consumidor
- Comportamento do consumidor digital
- Ferramentas de marketing digital
- Metodologia do ICP
- Customer Experience
- Comunicação digital
- Segmentação e cohorts
- Tendências no marketing digital
- Marketing para empresas nascentes
- Teste e validação de. hipóteses
Marketing e o Consumidor no Ambiente Digital Specialization
Comportamento do consumidor digital e o marketing. Desenvolva suas habilidades para atuar com o consumidor no marketing digital.
Skills you will gain
About this Specialization
Applied Learning Project
Este Programa de Cursos Integrados não exige o desenvolvimento de um projeto aplicado. As atividades avaliativas são realizadas ao longo de cada curso. Cada curso é composto por quatro avaliações ao final de cada módulo, sendo um total de 16 ao longo de toda esse programa de cursos integrados.
How the Specialization Works
A Coursera Specialization is a series of courses that helps you master a skill. To begin, enroll in the Specialization directly, or review its courses and choose the one you'd like to start with. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. It’s okay to complete just one course — you can pause your learning or end your subscription at any time. Visit your learner dashboard to track your course enrollments and your progress.
Every Specialization includes a hands-on project. You'll need to successfully finish the project(s) to complete the Specialization and earn your certificate. If the Specialization includes a separate course for the hands-on project, you'll need to finish each of the other courses before you can start it.
Earn a Certificate
When you finish every course and complete the hands-on project, you'll earn a Certificate that you can share with prospective employers and your professional network.
There are 4 Courses in this Specialization
Frequently Asked Questions
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More questions? Visit the Learner Help Center.