Fundação Instituto de Administração
Marketing e o Consumidor no Ambiente Digital Specialization
Fundação Instituto de Administração

Marketing e o Consumidor no Ambiente Digital Specialization

Comportamento do consumidor digital e o marketing. Desenvolva suas habilidades para atuar com o consumidor no marketing digital.

Taught in Portuguese (Brazil)

Andres Veloso
Sofia Ferraz
Kleber Oliveira

Instructors: Andres Veloso

Included with Coursera Plus

Specialization - 4 course series

Get in-depth knowledge of a subject

Beginner level
No prior experience required
3 months at 10 hours a week
Flexible schedule
Learn at your own pace

Specialization - 4 course series

Get in-depth knowledge of a subject

Beginner level
No prior experience required
3 months at 10 hours a week
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from Fundação Instituto de Administração
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Specialization - 4 course series

What you'll learn

Skills you'll gain

Category: Jornada do Cliente
Category: Comportamento do consumidor
Category: Estratégias de marketing digital

What you'll learn

Skills you'll gain

Category: Comportamento do consumidor digital
Category: Ferramentas de marketing digital
Category: Metodologia do ICP

What you'll learn

Skills you'll gain

Category: Customer Experience
Category: Comunicação digital
Category: Segmentação e cohorts
Category: Tendências no marketing digital

What you'll learn

Skills you'll gain

Category: Marketing para empresas nascentes
Category: Marketing de Performance
Category: Teste e validação de. hipóteses
Category: Branding

Instructors

Andres Veloso
Fundação Instituto de Administração
4 Courses839 learners

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