Fundação Instituto de Administração
Estratégia Digital e o Comportamento de Busca do Consumidor
Fundação Instituto de Administração

Estratégia Digital e o Comportamento de Busca do Consumidor

Artur Vilas Boas

Instructor: Artur Vilas Boas

35 already enrolled

Course

Gain insight into a topic and learn the fundamentals

Beginner level

Recommended experience

35 hours (approximately)
Flexible schedule
Learn at your own pace

Skills you'll gain

  • Category: Marketing para empresas nascentes
  • Category: Teste e validação de. hipóteses
  • Category: Marketing de Performance
  • Category: Branding

Details to know

Shareable Certificate

Add to your LinkedIn profile

Quizzes and assessments

24 quizzes, 4 assessments

Portuguese (Brazilian)
Subtitles: Portuguese (Brazilian)

Course

Gain insight into a topic and learn the fundamentals

Beginner level

Recommended experience

35 hours (approximately)
Flexible schedule
Learn at your own pace

Build your subject-matter expertise

This course is part of the Marketing e o Consumidor no Ambiente Digital Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
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There are 4 modules in this course

Neste módulo será abordado o processo de desenvolvimento de experimentos que permitem testar e validar hipóteses, aumentando as probabilidades de sucesso das ações de marketing digital.

What's included

8 videos14 readings6 quizzes

Neste módulo, será abordado o processo de mensuração de resultados por meio de ferramentas que apoiam o processo de análise de resultados.

What's included

7 videos14 readings6 quizzes

Neste módulo, será discutido o uso do marketing digital para empresas nascentes, com ilustração de diversas estratégias de baixo custo que podem ser amplamente utilizadas.

What's included

6 videos12 readings6 quizzes

Neste módulo, será abordado o de construção de valor de marca no contexto das comunidades virtuais. 

What's included

7 videos14 readings6 quizzes

Instructor

Artur Vilas Boas
Fundação Instituto de Administração
3 Courses206 learners

Offered by

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Recommended if you're interested in Business

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