Fundação Instituto de Administração
Estratégia Digital e o Comportamento de Busca do Consumidor
Fundação Instituto de Administração

Estratégia Digital e o Comportamento de Busca do Consumidor

This course is part of Marketing e o Consumidor no Ambiente Digital Specialization

Taught in Portuguese (Brazil)

Artur Vilas Boas

Instructor: Artur Vilas Boas

Included with Coursera Plus

Course

Gain insight into a topic and learn the fundamentals

Beginner level

Recommended experience

35 hours (approximately)
Flexible schedule
Learn at your own pace

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

28 quizzes

Course

Gain insight into a topic and learn the fundamentals

Beginner level

Recommended experience

35 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the Marketing e o Consumidor no Ambiente Digital Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
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Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review

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There are 4 modules in this course

Neste módulo será abordado o processo de desenvolvimento de experimentos que permitem testar e validar hipóteses, aumentando as probabilidades de sucesso das ações de marketing digital.

What's included

8 videos14 readings7 quizzes

Neste módulo, será abordado o processo de mensuração de resultados por meio de ferramentas que apoiam o processo de análise de resultados.

What's included

7 videos14 readings7 quizzes

Neste módulo, será discutido o uso do marketing digital para empresas nascentes, com ilustração de diversas estratégias de baixo custo que podem ser amplamente utilizadas.

What's included

6 videos12 readings7 quizzes

Neste módulo, será abordado o de construção de valor de marca no contexto das comunidades virtuais. 

What's included

7 videos14 readings7 quizzes

Instructor

Artur Vilas Boas
Fundação Instituto de Administração
3 Courses474 learners

Offered by

Recommended if you're interested in Marketing

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