Fundação Instituto de Administração
Comportamento e Marketing Digital
Fundação Instituto de Administração

Comportamento e Marketing Digital

This course is part of Marketing e o Consumidor no Ambiente Digital Specialization

Taught in Portuguese (Brazil)

Rodolfo Rocha
Tatti Maeda
Kleber Oliveira

Instructors: Rodolfo Rocha

Included with Coursera Plus

Course

Gain insight into a topic and learn the fundamentals

Beginner level

Recommended experience

30 hours (approximately)
Flexible schedule
Learn at your own pace

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

25 quizzes

Course

Gain insight into a topic and learn the fundamentals

Beginner level

Recommended experience

30 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the Marketing e o Consumidor no Ambiente Digital Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
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Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review

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There are 4 modules in this course

Este módulo irá abordar o processo decisório do consumidor no ambiente online. Isso significa compreender a jornada que o cliente atravessa para chegar até a compra no ambiente virtual. Iremos compreender como a Internet trouxe novas possibilidades para as organizações.

What's included

6 videos16 readings7 quizzes

Este módulo aborda como estão interligadas as estratégias de marketing e as ferramentas de marketing digital.

What's included

5 videos10 readings6 quizzes

Neste módulo, serão abordados os principais aspectos do marketing operacional (Preço, Praça, Produto e Preço) no contexto do marketing integrado.

What's included

5 videos13 readings6 quizzes

Neste módulo, será discutida a importância do cliente na definição das estratégias da empresa. O foco será centrado no alinhamento das estratégias e objetivos com determinado perfil de consumidor.

What's included

5 videos14 readings6 quizzes

Instructors

Rodolfo Rocha
Fundação Instituto de Administração
2 Courses211 learners

Offered by

Recommended if you're interested in Marketing

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