Fundação Instituto de Administração
Marketing e a Jornada do Cliente

Give your career the gift of Coursera Plus with $160 off, billed annually. Save today.

Fundação Instituto de Administração

Marketing e a Jornada do Cliente

Sofia Ferraz
Kleber Oliveira
Andres Veloso

Instructors: Sofia Ferraz

Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

30 hours to complete
3 weeks at 10 hours a week
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

30 hours to complete
3 weeks at 10 hours a week
Flexible schedule
Learn at your own pace

Details to know

Earn a career certificate

Add to your LinkedIn profile

Assessments

26 assignments

Taught in Portuguese (Brazil)

See how employees at top companies are mastering in-demand skills

Placeholder

Build your subject-matter expertise

This course is part of the Marketing e o Consumidor no Ambiente Digital Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
Placeholder
Placeholder

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review

Placeholder

There are 4 modules in this course

Neste módulo, será apresentada uma visão geral do curso e dos principais tópicos que serão abordados.

What's included

6 videos16 readings7 assignments

Este módulo irá discutir o comportamento do consumidor. Compreender o processo decisório que está por detrás das decisões dos indivíduos é fundamental para compreender de que forma a oferta da empresa se conecta com os anseios dos consumidores individuais e dos segmentos de mercado.

What's included

6 videos12 readings7 assignments

Neste módulo, será apresentada uma visão geral do marketing digital e dos principais tópicos que serão abordados.

What's included

5 videos10 readings6 assignments

Neste módulo, será abordado do processo de análise construção da jornada do cliente visando oferecer valor para o consumidor.

What's included

5 videos15 readings6 assignments

Instructors

Sofia Ferraz
Fundação Instituto de Administração
4 Courses1,060 learners

Offered by

Recommended if you're interested in Leadership and Management

Why people choose Coursera for their career

Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

New to Leadership and Management? Start here.

Placeholder

Open new doors with Coursera Plus

Unlimited access to 7,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription

Advance your career with an online degree

Earn a degree from world-class universities - 100% online

Join over 3,400 global companies that choose Coursera for Business

Upskill your employees to excel in the digital economy

Frequently asked questions