About this Course

Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Coursera Labs
Includes hands on learning projects.
Learn more about Coursera Labs External Link
Beginner Level

Para acompanhar este curso, sugere-se que o aluno tenha experiência prática em atividades de marketing.

Approx. 30 hours to complete
Portuguese (Brazilian)

Skills you will gain

  • Jornada do Cliente
  • Estratégias de marketing digital
  • Comportamento do consumidor
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Coursera Labs
Includes hands on learning projects.
Learn more about Coursera Labs External Link
Beginner Level

Para acompanhar este curso, sugere-se que o aluno tenha experiência prática em atividades de marketing.

Approx. 30 hours to complete
Portuguese (Brazilian)

Offered by

Placeholder

Fundação Instituto de Administração

Syllabus - What you will learn from this course

Week1
Week 1
8 hours to complete

Do Tradicional ao Digital

8 hours to complete
6 videos (Total 52 min), 16 readings, 7 quizzes
Week2
Week 2
8 hours to complete

Comportamento do Consumidor

8 hours to complete
6 videos (Total 41 min), 12 readings, 7 quizzes
Week3
Week 3
6 hours to complete

Visão Geral do Marketing Digital

6 hours to complete
5 videos (Total 44 min), 10 readings, 6 quizzes
Week4
Week 4
8 hours to complete

A Jornada do Cliente e a Estratégia de Conteúdo

8 hours to complete
5 videos (Total 49 min), 15 readings, 6 quizzes

About the Marketing e o Consumidor no Ambiente Digital Specialization

Marketing e o Consumidor no Ambiente Digital

Frequently Asked Questions

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