Fundação Instituto de Administração
Marketing e a Jornada do Cliente
Fundação Instituto de Administração

Marketing e a Jornada do Cliente

This course is part of Marketing e o Consumidor no Ambiente Digital Specialization

Taught in Portuguese (Brazil)

Sofia Ferraz
Kleber Oliveira
Andres Veloso

Instructors: Sofia Ferraz

Included with Coursera Plus

Course

Gain insight into a topic and learn the fundamentals

Beginner level

Recommended experience

30 hours (approximately)
Flexible schedule
Learn at your own pace

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

26 quizzes

Course

Gain insight into a topic and learn the fundamentals

Beginner level

Recommended experience

30 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the Marketing e o Consumidor no Ambiente Digital Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
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Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review

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There are 4 modules in this course

Neste módulo, será apresentada uma visão geral do curso e dos principais tópicos que serão abordados.

What's included

6 videos16 readings7 quizzes

Este módulo irá discutir o comportamento do consumidor. Compreender o processo decisório que está por detrás das decisões dos indivíduos é fundamental para compreender de que forma a oferta da empresa se conecta com os anseios dos consumidores individuais e dos segmentos de mercado.

What's included

6 videos12 readings7 quizzes

Neste módulo, será apresentada uma visão geral do marketing digital e dos principais tópicos que serão abordados.

What's included

5 videos10 readings6 quizzes

Neste módulo, será abordado do processo de análise construção da jornada do cliente visando oferecer valor para o consumidor.

What's included

5 videos15 readings6 quizzes

Instructors

Sofia Ferraz
Fundação Instituto de Administração
4 Courses895 learners

Offered by

Recommended if you're interested in Leadership and Management

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