Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

University of Huddersfield
Compétences que vous acquerrez: Case Studies, Business Leadership, Growth Strategies, Market Dynamics
Débutant · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Pinterest, Billing, Billing Systems, Advertising Campaigns, Advertising, Payment Processing, Payment Systems, Business Marketing, Social Media Marketing
Intermédiaire · Projet Guidé · Moins de 2 heures

Compétences que vous acquerrez: Pinterest, Advertising Campaigns, Digital Advertising, Performance marketing, Content Performance Analysis, Customer Insights, Social Media Campaigns, Campaign Management, Advertising, Performance Reporting, Web Analytics, Report Writing, Marketing Analytics, Digital Marketing, Marketing Management
Débutant · Projet Guidé · Moins de 2 heures

Compétences que vous acquerrez: Instagram, Graphic and Visual Design, Graphic Design, Social Media Content, Social Media, Social Media Marketing, Content Creation, Facebook, Animations, Storytelling, User Accounts
Débutant · Projet Guidé · Moins de 2 heures

University of Virginia
Compétences que vous acquerrez: Digital Transformation, Business Transformation, Technology Strategies, Design Thinking, Product Lifecycle Management, Business Process Reengineering, Business Strategies, Market Dynamics, Competitive Analysis, Business Economics, Emerging Technologies, Innovation, Market Analysis, Data-Driven Decision-Making
Débutant · Cours · 1 à 4 semaines

HubSpot Academy
Compétences que vous acquerrez: HubSpot CRM, Data Visualization, Data-Driven Decision-Making, Customer Relationship Management (CRM) Software, Dashboard, Business Analytics, Business Reporting, Forecasting, Key Performance Indicators (KPIs), Sales, Sales Management, Sales Process, Marketing Analytics, Customer Engagement, Goal Setting, Customer Data Management
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Pinterest, Advertising Campaigns, Goal Setting, Digital Advertising, Advertising, Campaign Management, Social Media Campaigns, Marketing, Promotional Strategies, Social Media, User Accounts
Débutant · Projet Guidé · Moins de 2 heures

Compétences que vous acquerrez: Online Advertising, Digital Advertising, Content Performance Analysis, Advertising Campaigns, Advertising, Paid media, Social Media Marketing, Social Media Campaigns, Web Analytics
Débutant · Projet Guidé · Moins de 2 heures

Compétences que vous acquerrez: Responsible AI, User Interface and User Experience (UI/UX) Design, User Experience Design, Artificial Intelligence, Design Thinking, UI/UX Research, Experience Design, Persona (User Experience), User Centered Design, Design Reviews, User Interface (UI), Design Research, User Interface (UI) Design, Wireframing, Prompt Patterns, Prototyping, Presentations, User Story, Professional Development, Storyboarding
Avancées · Cours · 1 à 3 mois

Compétences que vous acquerrez: Prompt Engineering, Generative AI Agents, Generative AI, ChatGPT, Self Service Technologies, Customer Service, Customer Support, Customer Communications Management, Personalized Service, Customer Engagement, AI Enablement, AI Workflows, Customer experience improvement, Customer and Client Support, Microsoft Copilot, Customer Insights, Artificial Intelligence, Customer Relationship Management, Automation, Natural Language Processing
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Negotiation, Overcoming Objections, Customer Relationship Management, Rapport Building, Stakeholder Management, Sales, Sales Strategy, Customer Relationship Building, Influencing, Stakeholder Engagement, Sales Pipelines, Persuasive Communication, Environmental Social And Corporate Governance (ESG), Dashboard
Intermédiaire · Cours · 1 à 3 mois

Coursera
Compétences que vous acquerrez: Facebook, Live Streaming, Drive Engagement, Scheduling, Social Media, Social Media Strategy, Social Media Content, Customer Engagement, Video Production, Content Strategy, Content Development and Management, Technical Support
Débutant · Cours · 1 à 4 semaines