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Il y a 3 modules dans ce cours
In this comprehensive course, immerse yourself in the dynamics of strategic transformation and the intricacies of global strategy to drive business success. Covering pivotal topics such as business model innovation, organizational learning, co-creation of capabilities, and internationalization strategies, this course equips you with the ability to navigate and lead in a complex global market.
Explore advanced frameworks like the VUCA model, Ansoff Matrix, Porter's Diamond Model, and PESTEL analysis. Engage in real-world projects and case studies to develop practical skills and apply strategic principles to solve authentic business problems, achieving sustainable competitive advantage and successful global expansion.
This week, the module delves into business model transformation. It covers the definition and elements of business models, including the good and bad aspects, and provides a case study for reflection. The module also explores innovative business models, such as disruption, click-and-collect, non-ownership models, and crowdsourcing. Additionally, the CANVAS model is explained and applied, with a focus on its usefulness and disadvantages. By the end of the week, you should be able to understand and analyse different business models and their transformations.
Inclus
2 vidéos23 lectures2 devoirs
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2 vidéos•Total 6 minutes
Welcome to business model transformation•2 minutes
Business model canvas overview•4 minutes
23 lectures•Total 230 minutes
Module Overview•10 minutes
Meet the Teaching Team•10 minutes
Business model transformation overview•10 minutes
Defining the business model•10 minutes
Elements of business models•10 minutes
The good and bad of business models•10 minutes
Business model case study•10 minutes
Disruption to business models•10 minutes
Click-and-collect•10 minutes
Non-ownership business models•10 minutes
Crowdsourcing/Crowdfunding•10 minutes
Explainer•10 minutes
Application of the model•10 minutes
Usefulness/disadvantages•10 minutes
Four forms of innovation•10 minutes
Principle one•10 minutes
Principle two•10 minutes
Principle three•10 minutes
Business model innovation advice•10 minutes
Artificial intelligence and AI based business models•10 minutes
Read and respond•10 minutes
Business model canvas•10 minutes
Business model transformation summary•10 minutes
2 devoirs•Total 45 minutes
Let's Practice: Business model transformation•15 minutes
Test Yourself: Business model transformation•30 minutes
Innovation, organisational learning, and co-creation of capabilities
Module 2•5 heures à terminer
Détails du module
This week, the module delves into innovation, organisational learning, and co-creation of capabilities. It covers organisational learning theories, including Senge’s learning organisation, and explores the learning process and learning channels. The module also examines explicit vs. tacit knowledge and the role of managers in supporting learning. By the end of the week, you will be able to understand and apply organisational learning concepts, analyse different types of knowledge, and design training activities to encourage knowledge transfer within an organisation.
Inclus
1 vidéo22 lectures2 devoirs2 sujets de discussion
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1 vidéo•Total 2 minutes
Welcome to Innovation, organisational learning, and co-creation of capabilities•2 minutes
22 lectures•Total 220 minutes
Innovation, organisational learning, and co-creation of capabilities overview•10 minutes
What does it mean to learn?•10 minutes
Senge - The learning organisation•10 minutes
Defining organisational learning•10 minutes
Role of organisational learning in strategy making•10 minutes
Exploration of IKEA•10 minutes
Major learning challenges within an organisation•10 minutes
Defining: the learning process•10 minutes
Risk•10 minutes
External focus•10 minutes
Top-down vs bottom-up approaches•10 minutes
Defining: learning channels•10 minutes
How different areas of an organisation learn at different speeds•10 minutes
The role of the manager•10 minutes
Supporting the learning process•10 minutes
Incremental learning•10 minutes
Culture•10 minutes
Explicit vs tacit knowledge•10 minutes
Transferable knowledge•10 minutes
Graduate Attributes - application of academic knowledge to industry•10 minutes
Design a training activity that proactively encourages transfer of knowledge within an organisation•10 minutes
Innovation, organisational learning, and co-creation of capabilities summary•10 minutes
2 devoirs•Total 45 minutes
Let's Practice: Innovation, organisational learning, and co-creation of capabilities•15 minutes
Test Yourself: Innovation, organisational learning, and co-creation of capabilities•30 minutes
2 sujets de discussion•Total 40 minutes
Reflection submission: small changes •10 minutes
IKEA training activity•30 minutes
Internationalisation strategies
Module 3•6 heures à terminer
Détails du module
This week, the module delves into internationalisation strategies. It covers the international strategy framework, including drivers of internationalisation and the differences between international and global strategies. The module also examines Porter’s Diamond Model, global sourcing, and various international strategies such as export, multi-domestic, global, and trans-national strategies. Additionally, it explores market selection and the PESTEL framework. By the end of the week, you will be able to understand and apply internationalisation strategies and analyse global market dynamics.
Inclus
3 vidéos28 lectures3 devoirs
Afficher les informations sur le contenu du module
3 vidéos•Total 16 minutes
Welcome to Internationalisation strategies•1 minute
Introducing the Ansoff matrix•2 minutes
Discussing the Ansoff matrix with Professor John Nicholson•13 minutes
Test Yourself: Internationalisation strategies•30 minutes
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Préparer un diplôme
Le fait de suivre ce cours proposé par University of Huddersfield vous donnera un aperçu des enseignants ainsi que des sujets et contenus dans un programme diplômant connexe, ce qui peut vous aider à déterminer si le sujet ou l’université vous convient.
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