Unilever
Advanced Tools for Digital Marketing Analytics
Unilever

Advanced Tools for Digital Marketing Analytics

This course is part of Unilever Digital Marketing Analyst Professional Certificate

Taught in English

Unilever Team

Instructor: Unilever Team

Included with Coursera Plus

Course

Gain insight into a topic and learn the fundamentals

4.8

(12 reviews)

Beginner level
No prior experience required
20 hours (approximately)
Flexible schedule
Learn at your own pace

Details to know

Shareable certificate

Add to your LinkedIn profile

Recently updated!

February 2024

Assessments

27 assignments

Course

Gain insight into a topic and learn the fundamentals

4.8

(12 reviews)

Beginner level
No prior experience required
20 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Build your Marketing expertise

This course is part of the Unilever Digital Marketing Analyst Professional Certificate
When you enroll in this course, you'll also be enrolled in this Professional Certificate.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate from Unilever
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Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review

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There are 4 modules in this course

In this module, you will enter the exciting world of marketing automation and explore its role in streamlining marketing processes.

What's included

9 videos7 readings7 assignments

In this module, you will explore predictive analytics and its applications in the realm of digital marketing.

What's included

6 videos6 readings5 assignments1 discussion prompt

In this module, you will explore the exciting world of video marketing and mobile marketing and their significant impact on the digital marketing landscape.

What's included

8 videos5 readings7 assignments

In this module, you will explore the powerful intersection of AI, machine learning, and digital marketing. You'll also examine the ethical considerations that arise with the implementation of AI and envisioning the potential impacts of future advancements. You will also focus on career and job search tasks to help prepare you for a marketing analyst role.

What's included

13 videos10 readings8 assignments

Instructor

Unilever Team
Unilever
8 Courses15,677 learners

Offered by

Unilever

Recommended if you're interested in Marketing

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Frequently asked questions