National Taiwan University
農企業管理學 (Agribusiness Management)
National Taiwan University

農企業管理學 (Agribusiness Management)

Course

Gain insight into a topic and learn the fundamentals

雷立芬

Instructor: 雷立芬

Beginner level

Recommended experience

12 hours to complete
3 weeks at 4 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • 本課程旨在使學習者認識企業管理的基本理論與概念,以應用於農場或農企業之經營。

Details to know

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Assessments

7 quizzes

Taught in Chinese (Traditional)

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There are 6 modules in this course

本單元以介紹農業供應鏈與農企業定義為主軸,並結合經濟學相關之基本知識與概念。

What's included

6 videos3 readings1 quiz1 discussion prompt

本單元說明一般管理流程及決策方法,並聚焦介紹營運計劃書之用途與內容。

What's included

6 videos2 readings1 quiz1 discussion prompt

本單元介紹企業生產之定義與流程,並從產品開發、廠址與設備選擇、營運控管、品質控管等方面,探討管理者從事生產規劃的考量因素。

What's included

6 videos2 readings1 quiz1 peer review1 discussion prompt

本單元主要說明財務管理之分析工具與評估方法,並透過介紹貨幣時間價值及資本預算概念,解析管理者面對投資計劃的決策原則。

What's included

8 videos2 readings1 quiz1 discussion prompt

本單元探討行銷職能及其所創造之效用,其中特別介紹農產運銷之職能與特性,最後講述如何從事行銷研究,並解析消費者購買行為。

What's included

6 videos2 readings1 quiz1 peer review1 discussion prompt

本單元主要介紹中間商類型與功能,以及廣告、人員銷售、促銷、公共關係等宣傳組合之目的與方式。

What's included

7 videos2 readings2 quizzes1 discussion prompt

Instructor

雷立芬
National Taiwan University
1 Course1,448 learners

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