About this Course

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Learner Career Outcomes

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started a new career after completing these courses

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got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
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Approx. 9 hours to complete
English

Learner Career Outcomes

50%

started a new career after completing these courses

33%

got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 9 hours to complete
English

Offered by

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University of Pennsylvania

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National Arts Strategies

Syllabus - What you will learn from this course

Content RatingThumbs Up96%(2,418 ratings)Info
Week
1

Week 1

2 hours to complete

Arts and Culture - Value Then, Value Now, Value Tomorrow

2 hours to complete
9 videos (Total 65 min), 1 reading, 1 quiz
9 videos
1.2 | Introduction to Unit One47s
1.3 | Value Through the Ages7m
1.4 | What Has Changed?9m
1.5 | Mission & Value12m
1.6 | Value Now9m
1.7 | Value, Capacity & Support12m
1.8 | Scope & Scale9m
1.9 | Off the Record: Value Creation in the Arts1m
1 reading
Unit 1 Slides10m
1 practice exercise
Unit 1 Quiz30m
Week
2

Week 2

2 hours to complete

Form Follows Function: Organizational Structures Aligned to Purpose

2 hours to complete
8 videos (Total 46 min), 2 readings, 1 quiz
8 videos
2.2 | Dominant Logic6m
2.3 | Frugal Engineering5m
2.4 | Logic Models: Designing Your Business Model7m
2.5 | Logic Models: Real World Application10m
2.6 | What Makes a Resilient Organization?5m
2.7 | Identifying & Managing Risk7m
2.8 | Off the Record: Logic Models1m
2 readings
Unit 2 Slides10m
Additional Reading and Resources10m
Week
3

Week 3

2 hours to complete

Who Are We For?

2 hours to complete
6 videos (Total 42 min), 1 reading, 1 quiz
6 videos
3.2 | What's Going On in Our World?8m
3.3 | Competitive Analysis: Analyzing the Environment11m
3.4 | Competitive Analysis: Real World Application8m
3.5 | Working Collaboratively10m
3.6 | Off the Record: Competition & Collaboration2m
1 reading
Unit 3 Slides10m
Week
4

Week 4

2 hours to complete

Where Do We Stand? Making Choices

2 hours to complete
6 videos (Total 43 min), 1 reading, 1 quiz
6 videos
4.2 | Why Is it Imperative that We Define Our Promise8m
4.3 | Marketing?5m
4.4 | Public, Product, Place, Promotion & Pricing15m
4.5 | Brands & Beyond9m
4.6 | Off the Record: Marketing1m
1 reading
Unit 4 Slides10m

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