About this Course

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Learner Career Outcomes

50%

started a new career after completing these courses

38%

got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 11 hours to complete
English
Subtitles: English

Learner Career Outcomes

50%

started a new career after completing these courses

38%

got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 11 hours to complete
English
Subtitles: English

Offered by

University of Pennsylvania logo

University of Pennsylvania

National Arts Strategies logo

National Arts Strategies

Syllabus - What you will learn from this course

Content RatingThumbs Up97%(2,360 ratings)Info
Week
1

Week 1

1 hour to complete

Arts and Culture - Value Then, Value Now, Value Tomorrow

1 hour to complete
9 videos (Total 65 min), 1 reading, 1 quiz
9 videos
1.2 | Introduction to Unit One47s
1.3 | Value Through the Ages7m
1.4 | What Has Changed?9m
1.5 | Mission & Value12m
1.6 | Value Now9m
1.7 | Value, Capacity & Support12m
1.8 | Scope & Scale9m
1.9 | Off the Record: Value Creation in the Arts1m
1 reading
Unit 1 Slides10m
1 practice exercise
Unit 1 Quiz12m
Week
2

Week 2

3 hours to complete

Form Follows Function: Organizational Structures Aligned to Purpose

3 hours to complete
8 videos (Total 46 min), 2 readings, 1 quiz
8 videos
2.2 | Dominant Logic6m
2.3 | Frugal Engineering5m
2.4 | Logic Models: Designing Your Business Model7m
2.5 | Logic Models: Real World Application10m
2.6 | What Makes a Resilient Organization?5m
2.7 | Identifying & Managing Risk7m
2.8 | Off the Record: Logic Models1m
2 readings
Unit 2 Slides10m
Additional Reading and Resources10m
Week
3

Week 3

3 hours to complete

Who Are We For?

3 hours to complete
6 videos (Total 42 min), 1 reading, 1 quiz
6 videos
3.2 | What's Going On in Our World?8m
3.3 | Competitive Analysis: Analyzing the Environment11m
3.4 | Competitive Analysis: Real World Application8m
3.5 | Working Collaboratively10m
3.6 | Off the Record: Competition & Collaboration2m
1 reading
Unit 3 Slides10m
Week
4

Week 4

3 hours to complete

Where Do We Stand? Making Choices

3 hours to complete
6 videos (Total 43 min), 1 reading, 1 quiz
6 videos
4.2 | Why Is it Imperative that We Define Our Promise8m
4.3 | Marketing?5m
4.4 | Public, Product, Place, Promotion & Pricing15m
4.5 | Brands & Beyond9m
4.6 | Off the Record: Marketing1m
1 reading
Unit 4 Slides10m

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Frequently Asked Questions

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  • You will be eligible for a full refund until two weeks after your payment date, or (for courses that have just launched) until two weeks after the first session of the course begins, whichever is later. You cannot receive a refund once you’ve earned a Course Certificate, even if you complete the course within the two-week refund period. See our full refund policy.

  • Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You’ll be prompted to complete an application and will be notified if you are approved. Learn more.

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