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Learner Reviews & Feedback for Assess for Success: Marketing Analytics and Measurement by Google

4.6
stars
2,201 ratings

About the Course

Assess for Success: Marketing Analytics and Measurement is the fifth of eight courses in the Google Digital Marketing & E-commerce Certificate. This course explores marketing analytics practices and tools. Digital marketing and e-commerce professionals are expected to analyze data from various sources (such as web pages, digital marketing channels, and e-commerce sites) and use them to gain customer insights. You’ll create media plans and set performance goals. You’ll learn how to measure, manage, and analyze data from marketing campaigns using Google Analytics, Google Ads, and similar tools. Then, learn how to adjust a marketing budget according to insights extracted from key metrics. You’ll use A/B test results to optimize a campaign and identify metrics that define a campaign's success. You will be able to analyze and visualize data and insights in spreadsheets and prepare presentations to share campaign progress or results with stakeholders. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Plan and allocate the spending of marketing budgets - Describe the unique role of performance goals and key performance indicators (KPIs) in marketing campaigns - Describe how tools like Google Analytics and Google Ads are used to measure website and ad campaign performance - Describe how to determine the return on investment (ROI) or return on ad spend (ROAS) of a marketing project - Prepare, conduct, and analyze the results from an A/B test to optimize a marketing campaign - Apply spreadsheet features like sorting, filtering, and pivot tables to prepare data to be shared - Create charts in spreadsheets for visualization of metrics...

Top reviews

IP

Jan 26, 2023

thank you. it is very usefull course on marketing analytics and measurement. make me have better understandeing and knowlegede how to measure marketing performance and changing strategy.

VN

Aug 15, 2023

This course is a no-brainer for those wanting to become a marketing analyst. I learned so much from this course about stakeholders, campaign monitoring, KPIs, reports, and presentations.

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26 - 50 of 475 Reviews for Assess for Success: Marketing Analytics and Measurement

By Khitem

Nov 22, 2024

i was enjoying the course before getting the this part . i feel so lost . the tutor is not doing a good job at all .

By Arlene J

Nov 23, 2024

This was a very intense course but I learnt so much and the lecturer was sooo informative and smart. I got inspired to sign up for Google Analytics and I will complete it in 2025 : )

By asmaa m

Oct 4, 2023

I loved the course and it made me realize that this is the career I want to pursue. Hats off to the exceptional style of transferring knowledge by the instructors and the Coursera.

By Ashim K G

Oct 14, 2022

Very detailed and one of the main pillars of digital marketing ecommerce course.Gives great understanding and skills for this area of knowledge.

By Braulio A

Mar 30, 2024

Good course, but I feel like it was too complex. If needed, make it longer and provide more insightful information. Compared to other courses, when you watch the videos you are always waiting for that "aha!" moment, but it never comes. Also, this course points you to a lot of additional reading out of the platform. I understand that we as learners have a responsibility to learn on our own, but try to breakdown some of those readings for us, as we are paying a sub to use this platform.

By Leon Z

Dec 14, 2022

Videos weren't very good. Narrator speeds through way to fast in his presentations when there is so much technical data that needs to be gone thru. In addition, when he is going through and showing you how to edit spreadsheets to analyze metrics, he speeds thru them. Also when he goes over screenshots of his screen, its hard to follow as there is no box highlighting what specific data point he is talking about. It makes it hard to follow him when there is so much data. Out of the 7 courses needed to complete the Google Marketing Cert, this was the worst.

By Aiden B

Mar 12, 2024

Very confusing course, and I don't feel there were a lot of helpful resources, and some explanations were vague. A lot of obvious points were repeated over and over, and the course didn't focus as much on learning Google Analytics as I thought it would. It focused more on working in scenarios that those of us NOT going into data analysis will never have to face.

By Marilyn P

Aug 16, 2022

The instructor made it extremely had to follow. The back and forth from one slide to another during his presentation was incredibly frustrating. Also, Google - offer the course in using two products - Apple & Microsoft. I could not download a number of the Examplars due to the fact that Apple and Microsoft are not compatable.

By Blair H

Jul 17, 2023

The structure of the learning materials was challenging. The detail in this course is somewhat complex and needed to have one extra week . Also there are numerous videos that really should be readings given the detail associated with the topic. Probably the most unsatisfying course I have completed on Coursera.

By deb h

Oct 13, 2023

This course was difficult to follow and moved very quickly with a lot of information. It was not my favorite course to try to learn online.

By abbas n

May 23, 2024

Very superficial and unpractical. Plus I believe there were a few mistakes in the content. I just don't feel like I learned a lot.

By Giang T

May 7, 2025

a lot of typos, inconsistencies between the instructor's content and the slides. The exam also seems not scoring accurately.

By Jonnatham O

Sep 5, 2024

the course teacher has avery slow and difficult way to explain the subjects

By Nor

Mar 29, 2023

The hardest course to complete

By K A

Mar 5, 2025

The course feels disjointed and outdated, with unnecessary terminology and redundant content, indicating a lack of quality control before release. It should be positioned earlier in the program, as discussing ROI/ROAS in depth earlier would make more sense. Engagement & Delivery The presenter's style is unengaging, making the course feel more like a presentation than an interactive learning experience. Explanations of Google Analytics and Google Ads are superficial and add confusion rather than clarity. Quizzes are poorly worded, and I even encountered broken quiz links. The course lacks real-world examples, though I acknowledge the challenges of using demo accounts and live results. Overall, the course does not meet the expected quality standards and could benefit from a thorough revision.

By John V P

Jul 23, 2025

If I could give zero stars, I would. This was supposed to be the hardest course, but the speaker made it even harder to understand—monotone, unengaging, and frustrating to follow. I barely learned anything. There were more readings than actual lessons, so I ended up watching free tutorials on YouTube just to understand the content we paid for. I rushed through it just to move on. Hoping the next course is better because I genuinely couldn’t stand another minute of listening.

By Iryna T

Feb 17, 2024

Terrible presentation of the material - complicated concepts are given in a hasty way, no accents of important aspects, the speaker makes no pauses, assumes the terms are understandable when they are not, and overuses abbreviations. I will have no go overt the same subjects separately, because this course made me even more confused

By Simone M

Nov 18, 2024

I found it a bit chaotic and technical. Much knowledge is taken for granted and it's hard to follow the instructor (also because of the tone of voice).

By Matthew B

Jun 11, 2024

Outdated content - would not recommend.

By Victoria S

Mar 23, 2024

presenter was hard to follow

By A P

Feb 27, 2023

Very helpful! I was a stranger to all these metrics and analyzing things,... yet this course provided me with a whole full picture! I can now be confident to say I do know about reading marketing performance, familiar with metrics like CTR, CPC, and CR rate,...I hope you guys find this course benefited as I am.

By RAJANI K C

Jun 21, 2022

A brilliant course that packs in a great deal of concepts in such a simple yet powerful way. One of the most engaging online course I have attended so far. I am so excited to apply skills learned through this course in coming future. All in all, it was a great learning experience.

By Manu F

Jan 2, 2023

My favourite part of the program, it has been a challenge to complete but also very fun. The content is also great and the teacher was clear and concise. Finishing this has also made me want to learn more about data analytics and I will definately do the program related to this.

By CY C

Mar 23, 2023

A lot to learn and absorb compared to previous modules and even more to learn outside of what is taught. Overall, the things taught here is at the pretty deep end of the pool; would be helpful to leave bookmarks and review the materials even after finishing the module.

By Bhargav P

Aug 14, 2022

It was fun doing this course, discovered many things related to analytics and measurement. Would be confident now, if anyone would ask about this.