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Learner Reviews & Feedback for Assess for Success: Marketing Analytics and Measurement by Google

4.6
stars
2,201 ratings

About the Course

Assess for Success: Marketing Analytics and Measurement is the fifth of eight courses in the Google Digital Marketing & E-commerce Certificate. This course explores marketing analytics practices and tools. Digital marketing and e-commerce professionals are expected to analyze data from various sources (such as web pages, digital marketing channels, and e-commerce sites) and use them to gain customer insights. You’ll create media plans and set performance goals. You’ll learn how to measure, manage, and analyze data from marketing campaigns using Google Analytics, Google Ads, and similar tools. Then, learn how to adjust a marketing budget according to insights extracted from key metrics. You’ll use A/B test results to optimize a campaign and identify metrics that define a campaign's success. You will be able to analyze and visualize data and insights in spreadsheets and prepare presentations to share campaign progress or results with stakeholders. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Plan and allocate the spending of marketing budgets - Describe the unique role of performance goals and key performance indicators (KPIs) in marketing campaigns - Describe how tools like Google Analytics and Google Ads are used to measure website and ad campaign performance - Describe how to determine the return on investment (ROI) or return on ad spend (ROAS) of a marketing project - Prepare, conduct, and analyze the results from an A/B test to optimize a marketing campaign - Apply spreadsheet features like sorting, filtering, and pivot tables to prepare data to be shared - Create charts in spreadsheets for visualization of metrics...

Top reviews

IP

Jan 26, 2023

thank you. it is very usefull course on marketing analytics and measurement. make me have better understandeing and knowlegede how to measure marketing performance and changing strategy.

VN

Aug 15, 2023

This course is a no-brainer for those wanting to become a marketing analyst. I learned so much from this course about stakeholders, campaign monitoring, KPIs, reports, and presentations.

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51 - 75 of 476 Reviews for Assess for Success: Marketing Analytics and Measurement

By Adam E

May 10, 2022

Great course with tons of useful information. Completing this course definitely helped me get a better sense of analytics!

By Jenny K

May 10, 2022

I have such a better understanding in digital marketing after taking this course. Thank you!

By Spencer H

Mar 31, 2025

You need to update the content. If the analytics systems have changed, then update the videos to match, instead of having to read a supplement for every video watched

By William E

Sep 4, 2022

Lots of useful information, very difficult and dense. You will need more time to re-watch and learn. Holy cow

By Jasmyn S

Oct 5, 2022

Course 5 isn't for the faint of heart. So far, of the 5 courses leading up to the final one, this is the most difficult. I typically have the videos at 1.25% speed but for this one I really had to slow it down and even replay them. There will be a lot of equations thrown at you throughout the entire course (basic algebra, but in-depth topics). I wish they would expand it to 5 or 6 weeks instead of keeping it at 4 because I felt as though it doesn't give you enough time to take in a topic before they introduce to you a new one. It's definitely helpful if you are interested in being a Marketing Coordinator or Data Analyst, but they don't go in-depth on programs like SQL or Python. If you can get through it the general topics are super helpful, and having the ability to read graphs and statistical information is important.

By Elizabeth Q

Jun 29, 2023

I agree with other reviews; this course is challenging. If you are not a numbers-oriented individual, this will be tricky to get through. I actually thought the teacher wasn't bad, but be prepared to write a lot of information down as it goes by fast. I still recommend to complete it, as this doesn't fully prepare you for a data analytics position, but does introduce you to the topic.

By Michaelene K

Sep 15, 2022

Lots of good information but not as smoothly presented as the others. Maybe it was just more difficult. Not my favourite aspect of digital marketing.

By Kyaw N A

Nov 27, 2023

The instructor talks non-stop. No break between sentences. The lecture itself is complicated and hard to digest so fast lecturing makes it worse.

By Ahmed A

Sep 10, 2023

The tutor is reading too fast and he make it seems like he is reading not explaining but great info is provided

By Darren W

Jan 8, 2023

Harder to follow than the others. Could be another week so the lecturer doesn't fly through the material.

By Mayar A

Nov 27, 2024

the instructor are not qualified to deliver the information well, i got many points dropped out.

By Barbra B

Dec 26, 2023

It would be beneficial to have the exemplar example and answer then let you try to do it.

By Viktor V

Aug 24, 2025

The hardest one yet and not very fun, but needed.

By Exhibition I

Jan 26, 2024

Some of the content is hard to follow

By Benjamin C

Apr 25, 2024

There is a lot of fluff in these

By Rachael S

Oct 1, 2022

Needs quite a few updates.

By CLAUDIA S R F

Jul 14, 2023

Thanks!

By G F 2

Aug 5, 2025

I rated this course two stars for one reason. The course is not updated to reflect the signficant UI/UX changes in Google's analytics and ads platforms. I was able to work around it for the Google Analytics course (which I have prior experience with), but not for Google Ads. You cannnot view or change certain things in Google Ads without a published campaign, but this fact is not mentioned clearly in the course. A simple "heads up" would be nice, since I wasted a lot of time trying to figure out why with ChatGPT. I shouldn't have to do that for a course I'm paying 70$ a month for. Not only do these discrepencies waste time by cause slowdowns due to having to research or get AI to walk you through the new interface, but If I can't follow along with the tutorial, than I'm not really getting my mony's worth, am I? The course hasn't been updated in since 2023, c'mon Google. UPDATE - Now I am watching a video about how to connect your Google Ads account to GA4, which it does not appear you can do anymore. The old way was to go to Tools>Setup>Linked Accounts>GA4 & Firebase>Deatios>Link , is no longer available. Official help docs still describe using Google Ads> Tools> Data Manager> +Connect Product>GA4&Firebase, but that option is no longer there either. So, why am wasting my time not only trying to figure this out—but also learning oudtated proceedures that are still probably on the test? DO BETTER! Thanks!

By Rick D

Apr 3, 2024

Only this course out of all 7 seemed fast-paced. It started off with concepts and topics completely new to me, and yet those topics were used as if I should just know them after barely introducing them. And I took all courses in order.

By ALEX M S I Y

Aug 31, 2023

To much info for one course. these course must split in two. It produces a lot of cognitive Load.

By Ananya G

Mar 22, 2024

It was very difficult to follow. Wish the course was more in depth.

By Sebastian Z

Dec 18, 2023

Hard to stay invested or motivated

By Michelle Y

Apr 22, 2024

very confusing

By Nadya S

Aug 19, 2024

Unavailable dashboard data to follow along. Throwing basic theories and terms without much coherence in relation to the bigger topic of this course. Trying to cover too much in a short amount of time, might as well link us onboarding tutorials on YouTube. Other courses exceeded expectations though. Glad to be done and excited to continue on the journey.

By Diwen T

May 23, 2025

The hardest course among the 7 course. It was really hard to follow the instructor, and he had a mono tone which is really boring. too many new concept and not enough explanation. I was really struggling with this one.