Whether your interest lies in solving the world’s biggest problems, creating the next commercial success or addressing something closer to home, this course will give you a toolbox to vet your ideas and test them in the real world.
What’s Your Big Idea?
Gain insight into a topic and learn the fundamentals.
4.6
(166 reviews)
11 hours to complete
3 weeks at 3 hours a week
Flexible schedule
Learn at your own pace
95%
Most learners liked this course
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
6 assignments
Taught in English
See how employees at top companies are mastering in-demand skills
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV
Share it on social media and in your performance review
There are 8 modules in this course
We start at the beginning with your big idea and where it comes from: your everyday experience and known sources of innovation as described by Peter Drucker.
What's included
8 videos1 reading1 assignment
This second phase of the entrepreneurial lifecycle encourages you to take the big idea you’ve thought about and solicit feedback from the people whose problems you’re trying to solve.
What's included
11 videos1 assignment
Strategy, the art and science of being different than your competition, is the next element we introduce, based on Michael Porter’s work.
What's included
10 videos1 assignment
In this module, we coach you on continuing to refine your big idea and beginning to communicate it clearly to a wider audience.
What's included
12 videos1 assignment
To make your big idea into a reality, you’ll need the personal, professional, and financial resources we discuss in this module.
What's included
10 videos1 assignment
This final step of the entrepreneurial lifecycle outlines a method to continue thinking, listening, planning, clarifying, and supporting your big idea.
What's included
10 videos1 assignment
Create a pitch for your Big Idea, then give and receive feedback.
What's included
6 videos2 readings1 peer review
In these optional videos, experts from UNC Chapel Hill and Washington University in St. Louis offered their insider perspectives on a number of pressing problems that present unprecedented opportunities for meaningful innovation.
What's included
9 videos1 reading
Instructors
Instructor ratings
4.8 (16 ratings)
Explore more from Business Strategy
University of Virginia
University of California San Diego
Coursera Project Network
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Learner reviews
4.6
166 reviews
- 5 stars
70.90%
- 4 stars
24.24%
- 3 stars
2.42%
- 2 stars
2.42%
- 1 star
0%
Showing 3 of 166
AO
5
Reviewed on Jul 19, 2022
It was an eye opener for me and it has broaden my mind on Entrepreneurship and what it entails.
SD
4
Reviewed on Feb 14, 2016
Very Good Course and the Professors explained the material very well. Thanks
TD
4
Reviewed on Sep 10, 2016
Great online course, really learned some new technics - others got refreshed. Looking forward to start my own venture using this course as the first buildingstone.
New to Business Strategy? Start here.
Open new doors with Coursera Plus
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy
Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
You will be eligible for a full refund until two weeks after your payment date, or (for courses that have just launched) until two weeks after the first session of the course begins, whichever is later. You cannot receive a refund once you’ve earned a Course Certificate, even if you complete the course within the two-week refund period. See our full refund policy.
More questions
Financial aid available,