About this Course

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Shareable Certificate
Earn a Certificate upon completion
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Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 11 hours to complete
English
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 11 hours to complete
English

Offered by

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The University of North Carolina at Chapel Hill

Syllabus - What you will learn from this course

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Week
1

Week 1

2 hours to complete

Think

2 hours to complete
8 videos (Total 57 min), 1 reading, 1 quiz
8 videos
The Unexpected9m
Incongruities8m
Process Need4m
Industry and Market Structures 6m
Demographics, Changes in Perception, and New Knowledge10m
Desh Deshpande: Introduction, Big Idea, and Advice to Himself 2m
Jud Bowman: Introduction, Entrepreneurial Traits, and Challenges4m
1 reading
Guest Entrepreneur Bios10m
1 practice exercise
Week 1 Quiz30m
Week
2

Week 2

2 hours to complete

Listen

2 hours to complete
11 videos (Total 69 min)
11 videos
The Importance of the Listening Phase 7m
The Purpose of a Business2m
Setting Up Customer Meetings5m
Running Customer Meetings3m
Your Total Product 6m
Listening to Suppliers7m
Conclusion4m
Jud Bowman: Cold-calling and Listening for a Customer's Problem1m
Desh Deshpande: Talking to Customers6m
Shazi Visram: Introduction and Listening to Customers19m
1 practice exercise
Week 2 Quiz30m
Week
3

Week 3

1 hour to complete

Plan

1 hour to complete
10 videos (Total 43 min)
10 videos
What is Strategy?6m
Porter's Five Forces 5m
Bargaining Power of Buyers, Supplier Substitutes, and Rivalry4m
Conducting a SWOT Analysis7m
Strategic Positioning6m
Conclusion1m
Jud Bowman: Risk-Taking Behavior1m
Desh Deshpande: Planning Cascade Communications6m
Shazi Visram: Advice to Her Younger Self 1m
1 practice exercise
Week 3 Quiz30m
Week
4

Week 4

1 hour to complete

Clarify

1 hour to complete
12 videos (Total 49 min)
12 videos
Creating Fit & a Business Model4m
Introducing the Business Model Canvas3m
Customer Segments2m
Channels6m
Revenue Streams4m
Key Partnerships4m
Your Elevator Pitch8m
Conclusion1m
Jud Bowman: Avoiding Crisis Mode2m
Desh Deshpande: What is a Successful Elevator Pitch?4m
Shazi Visram: Control in Her Venture2m
1 practice exercise
Week 4 Quiz30m

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