About this Course

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Learner Career Outcomes

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Approx. 8 hours to complete

Suggested: 3 weeks of study, 1-2 hours/week...

English

Subtitles: English

Learner Career Outcomes

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Approx. 8 hours to complete

Suggested: 3 weeks of study, 1-2 hours/week...

English

Subtitles: English

Syllabus - What you will learn from this course

Week
1

Week 1

4 hours to complete

Ideation: Tools for ideation.

4 hours to complete
4 videos (Total 12 min), 2 quizzes
4 videos
Are You Ready For Ideas?3m
The Power of Observation2m
The Power of Play3m
Week
2

Week 2

6 hours to complete

Ideation: Intro to Design Thinking Methodology

6 hours to complete
4 videos (Total 16 min), 3 quizzes
4 videos
Inspiration3m
Ideation4m
Implementation6m
Week
3

Week 3

2 hours to complete

Ideation: Intro to Customer Discovery

2 hours to complete
3 videos (Total 12 min), 1 quiz
3 videos
What is Customer Discovery?3m
Customer Discovery Plan6m
3.8

10 Reviews

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Top reviews from The Search for Great Ideas: Harnessing creativity to empower innovation.

By OZDec 10th 2019

Great concepts to help one work through a business development process. Concise and to the point. Looking forward to the other courses in the specialization.

By ASOct 26th 2018

Really is a course that gets you thinking about stuffs, pushing you to get more creative and think outside the box.

Instructors

Image of instructor, Ken Szymusiak

Ken Szymusiak

Managing Director, Burgess Institute for Entrepreneurship & Innovation
Broad College of Business
Image of instructor, Forrest S. Carter

Forrest S. Carter

Associate Professor, Faculty Director of Institute of Entrepreneurship and Innovation
Marketing
Image of instructor, David Wheeler

David Wheeler

Creative Research Faculty, The Hub for Innovation
Media and Information

About Michigan State University

Michigan State University has been advancing the common good with uncommon will for more than 150 years. One of the top research universities in the world, MSU pushes the boundaries of discovery and forges enduring partnerships to solve the most pressing global challenges while providing life-changing opportunities to a diverse and inclusive academic community through more than 200 programs of study in 17 degree-granting colleges....

About the How to Start Your Own Business Specialization

This specialization is a guide to creating your own business. We will cover a progression of topics necessary for successful business creation including: mindset, ideation, planning, action and strategy. Rather than just describing what to do, the focus will be on guiding you through the process of actualy doing it. The Capstone course will bring all of the tools and lessons discussed together for you to launch your business. It may not be the business of your dreams, but it will be a functional business giving you the execution capability to start something you are passionate about....
How to Start Your Own Business

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

More questions? Visit the Learner Help Center.