About this Course

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This is a Chinese version of Competitive Strategy. You can find the original course in English from our course catalog. 
此版本是Coursera首次尝试推出的中文翻译版。课程视频为英文原版附中文字幕，课程页面和测验已译成中文，帮助中心提供中文支持。

在本课程（共六个模块）中，你将了解企业在战略决策相互依存的情况下如何行事。例如，你的行动会如何影响竞争对手的利润，反之亦然。我们将会借助博弈论的基本工具分析企业如何选择策略以获得竞争优势。

Flexible deadlines

Reset deadlines in accordance to your schedule.

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Start instantly and learn at your own schedule.

Approx. 19 hours to complete

Chinese (Simplified)

Skills you will gain

Game Theory
Strategic Thinking
Competition (Economics)
Porter'S Five Forces Analysis
Strategic Management

Flexible deadlines

Reset deadlines in accordance to your schedule.

100% online

Start instantly and learn at your own schedule.

Approx. 19 hours to complete

Chinese (Simplified)

Instructor

Instructor rating

4.84/5 (13 Ratings)

Tobias Kretschmer

Professor

Institute for Strategy, Technology and Organization

455,798 Learners

11 Courses

Syllabus - What you will learn from this course

Content Rating91%(1,114 ratings)

Week

1

Week 1

3 hours to complete

关注你的竞争对手 Take Care of Your Competitors

在本模块中，我们将介绍博弈论的基本概念，并分析策略博弈中的竞争情况。我们将明确什么是策略并寻求不同的方式来确定最佳策略或优势策略。我们还将讨论纳什均衡和囚徒困境概念，分析为什么在决策时考量其他局中人的行动至关重要。最后，我们还将分析同时博弈（所有人同时行动）更改为序贯博弈（局中人按序行动）时会出现的情况。

3 hours to complete

9 videos (Total 68 min)

9 videos

简介 Introduction3m

博弈设定 Game Setting6m

消除劣势策略 Eliminating Dominated Strategies11m

纳什均衡 Nash Equilibrium11m

囚徒困境 Prisoners' Dilemma3m

博弈设定 Game Setting10m

逆向归纳法 Backward Induction8m

可信威胁 Credible Threats10m

小结 Wrap Up2m

3 practice exercises

测验：同时博弈 Simultaneous Games30m

测验：序贯博弈 Sequential Games30m

测验：关注你的竞争对手 Take Care of Your Competitors30m

Week

2

Week 2

4 hours to complete

企业为何要合作 Why Firms Work Together

4 hours to complete

9 videos (Total 61 min)

9 videos

简介 Introduction2m

合作的原因 Reasons for Cooperation3m

有限次重复 Finite Repetition9m

逆向归纳法 Backward Induction9m

无限次重复 Infinite Repetition10m

影响合作的因素 Factors Influencing Cooperation8m

积极承诺 Aggressive Commitment10m

合作承诺 Cooperative Commitment4m

小结 Wrap Up2m

5 practice exercises

测验：合作的原因 Reasons for Cooperation30m

测验：有限次重复 Finite Repetition30m

测验：无限次重复 Infinite Repetition30m

测验：承诺 Commitment30m

测验：企业为何要合作 Why Firms Work Together30m

Week

3

Week 3

3 hours to complete

互补产品和战略合作伙伴关系 Complementary Products and Strategic Partnerships

3 hours to complete

7 videos (Total 43 min)

7 videos

简介 Introduction2m

互补产品：示例和定义 Complements: Examples and Definitions7m

通用策略 Generic Strategies8m

正外部性 Positive Externalities9m

示例 Examples4m

战略合作伙伴关系 Strategic Partnerships7m

小结 Wrap Up3m

4 practice exercises

测验：互补产品 Complements30m

测验：互补产品策略 Strategies for Complements30m

测验：互补产品和合作 Complements and Cooperation30m

测验：互补产品和战略合作伙伴关系 Complementary Products and Strategic Partnerships30m

Week

4

Week 4

3 hours to complete

进入新市场 Entering a New Market

3 hours to complete

10 videos (Total 81 min)

10 videos

简介 Introduction1m

市场吸引力 Market Attractiveness6m

结构性进入壁垒 Structural Entry Barriers12m

战略性进入壁垒 Strategic Entry Barriers6m

承诺 / 价值链重构 Commitment/Value Chain Reconfiguration10m

柔道战略 / 利基市场 Judo Economics/Niche Market10m

结构性进入壁垒 / 承诺 Structural Entry Barriers/Commitment12m

限制性定价 / 掠夺性定价 Limit Pricing/Predatory Pricing8m

先占策略 Pre-Emption5m

小结 Wrap Up3m

4 practice exercises

测验：市场选择和进入壁垒 Market Choice and Entry Barriers30m

测验：进入策略 Entry Strategies30m

测验：进入遏制 Entry Deterrence30m

测验：进入新市场 Entering a New Market30m

Reviews

4.8

122 reviews

5 stars
86.39%
4 stars
11.13%
3 stars
2.06%
1 star
0.41%

TOP REVIEWS FROM 竞争策略（中文版）

by MCNov 7, 2015

awesome!! the professor explained details very clearly. I have learned a lot

by WWOct 18, 2018

Great course. Easy to understand and very practical.

by EEMar 14, 2016

非常喜欢这门课，也喜欢授课教授: 言语不多但通过问题式教学和案例分析将难点解析得很清楚。

建议对策略和博弈有一定了解后学起来更有趣味。

by XXJun 26, 2018

If the quiz and exam can be selected between chinese and english, it could be much better. Some questions in exams just get harder due to the inacurracy of translation into chinese.

View all reviews

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竞争策略（中文版）