About this course: This is a Chinese version of Competitive Strategy. You can find the original course in English from our course catalog. 此版本是Coursera首次尝试推出的中文翻译版。课程视频为英文原版附中文字幕，课程页面和测验已译成中文，帮助中心提供中文支持。 在本课程（共六个模块）中，你将了解企业在战略决策相互依存的情况下如何行事。例如，你的行动会如何影响竞争对手的利润，反之亦然。我们将会借助博弈论的基本工具分析企业如何选择策略以获得竞争优势。
Created by: Ludwig-Maximilians-Universität München (LMU)
Taught by: Tobias Kretschmer, Professor
Institute for Strategy, Technology and Organization
| Commitment | 视频和测验共10小时 |
| Language | Chinese (Simplified), Subtitles: English |
| How To Pass | Pass all graded assignments to complete the course. |
| User Ratings |
Syllabus
WEEK 1
关注你的竞争对手 Take Care of Your Competitors
在本模块中，我们将介绍博弈论的基本概念，并分析策略博弈中的竞争情况。我们将明确什么是策略并寻求不同的方式来确定最佳策略或优势策略。我们还将讨论纳什均衡和囚徒困境概念，分析为什么在决策时考量其他局中人的行动至关重要。最后，我们还将分析同时博弈（所有人同时行动）更改为序贯博弈（局中人按序行动）时会出现的情况。
9 videos, 2 practice quizzes
- Video: 博弈设定 Game Setting
- Video: 消除劣势策略 Eliminating Dominated Strategies
- Video: 纳什均衡 Nash Equilibrium
- Video: 囚徒困境 Prisoners' Dilemma
- Practice Quiz: 测验：同时博弈 Simultaneous Games
- Video: 博弈设定 Game Setting
- Video: 逆向归纳法 Backward Induction
- Video: 可信威胁 Credible Threats
- Practice Quiz: 测验：序贯博弈 Sequential Games
- Video: 小结 Wrap Up
Graded: 测验：关注你的竞争对手 Take Care of Your Competitors
WEEK 2
企业为何要合作 Why Firms Work Together
根据经济学理论，企业会在市场上相互竞争。实际上，他们也常常进行友好合作。在本模块中，我们将尝试了解为什么合作会给相关企业带来好处，借此评估促进或阻碍合作的因素并将其应用到不同示例中。
9 videos, 4 practice quizzes
- Video: 合作的原因 Reasons for Cooperation
- Practice Quiz: 测验：合作的原因 Reasons for Cooperation
- Video: 有限次重复 Finite Repetition
- Video: 逆向归纳法 Backward Induction
- Practice Quiz: 测验：有限次重复 Finite Repetition
- Video: 无限次重复 Infinite Repetition
- Video: 影响合作的因素 Factors Influencing Cooperation
- Practice Quiz: 测验：无限次重复 Infinite Repetition
- Video: 积极承诺 Aggressive Commitment
- Video: 合作承诺 Cooperative Commitment
- Practice Quiz: 测验：承诺 Commitment
- Video: 小结 Wrap Up
Graded: 测验：企业为何要合作 Why Firms Work Together
WEEK 3
互补产品和战略合作伙伴关系 Complementary Products and Strategic Partnerships
在本模块中，我们将介绍互补产品的概念，并运用经济学术语来探讨它们的意义。我们将研究企业为何想要将产品捆绑出售，以及互补性如何产生转换成本。我们还将讨论企业间的协调对互补产品的重要性。最后，我们将学习战略合作伙伴关系作为一强大工具如何在特定环境下为企业带来利益。
7 videos, 3 practice quizzes
- Video: 互补产品：示例和定义 Complements: Examples and Definitions
- Practice Quiz: 测验：互补产品 Complements
- Video: 通用策略 Generic Strategies
- Video: 正外部性 Positive Externalities
- Practice Quiz: 测验：互补产品策略 Strategies for Complements
- Video: 示例 Examples
- Video: 战略合作伙伴关系 Strategic Partnerships
- Practice Quiz: 测验：互补产品和合作 Complements and Cooperation
- Video: 小结 Wrap Up
Graded: 测验：互补产品和战略合作伙伴关系 Complementary Products and Strategic Partnerships
WEEK 4
进入新市场 Entering a New Market
本模块与市场进入有关。我们首先看一下用于评估市场吸引力的不同工具，再讨论已被证明有助于进入新市场的策略。我们也会从其他角度分析这一现象，了解现有企业为了阻挡新竞争者进入市场需要采取的措施。
10 videos, 3 practice quizzes
- Video: 市场吸引力 Market Attractiveness
- Video: 结构性进入壁垒 Structural Entry Barriers
- Video: 战略性进入壁垒 Strategic Entry Barriers
- Practice Quiz: 测验：市场选择和进入壁垒 Market Choice and Entry Barriers
- Video: 承诺 / 价值链重构 Commitment/Value Chain Reconfiguration
- Video: 柔道战略 / 利基市场 Judo Economics/Niche Market
- Practice Quiz: 测验：进入策略 Entry Strategies
- Video: 结构性进入壁垒 / 承诺 Structural Entry Barriers/Commitment
- Video: 限制性定价 / 掠夺性定价 Limit Pricing/Predatory Pricing
- Video: 先占策略 Pre-Emption
- Practice Quiz: 测验：进入遏制 Entry Deterrence
- Video: 小结 Wrap Up
Graded: 测验：进入新市场 Entering a New Market
WEEK 5
为何要关注研发？Why Worry About Research and Development
在探讨研发的时候，一些重要的策略问题会反复出现。我们将通过本模块仔细研究这些问题。不少创新的诞生的确是源自好运气，但似乎毋庸置疑——大部分时候是因为创新者积极努力实现某个具体的发明。
9 videos, 3 practice quizzes
- Video: 研发的不同阶段 Stages of R&D
- Video: 创新的不同类型 Types of Innovation
- Practice Quiz: 测验：研发和创新 R & D and Innovation
- Video: 竞争性市场 Competitive Market
- Video: 垄断者 Monopolist
- Video: 垄断者对新入者的威胁 Monopolist with Threat of Entry
- Practice Quiz: 测验：创新的激励 Incentives to Innovate
- Video: 在竞争中创新 Innovation under Competition
- Video: 沉睡专利 Sleeping Patents
- Practice Quiz: 测验：创新和竞争 Innovation & Competition
- Video: 小结 Wrap Up
Graded: 测验：为何要关注研发 Why Worry About Research and Development
WEEK 6
合理设计产品 Designing Products Wisely
在本模块中，我们侧重于产品设计的策略问题。我们会分析企业如何通过调整自己的产品来减小市场竞争压力。稍后，我们会学习产品设计和定价方面的一些通用策略，并讨论在这些策略之间进退两难的相关问题。
9 videos, 3 practice quizzes
- Video: 理论模型 Theoretical Model
- Video: 调整模型假设 Adjusting Model Assumptions
- Practice Quiz: 测验：伯特兰德悖论 Bertrand Paradox
- Video: 简介 Introduction
- Video: 水平差异化 Horizontal Differentiation
- Video: 垂直差异化 Vertical Differentiation
- Practice Quiz: 测验：产品差异化 Product Differentiation
- Video: 通用战略 Generic Strategies
- Video: 进退两难 Stuck in the Middle
- Practice Quiz: 测验：定价和产品决策 Pricing and Product Decisions
- Video: 小结 Wrap Up
Graded: 测验：合理设计产品 Designing Products Wisely
Graded: 测验：最终测验 Final-Exam
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Ludwig-Maximilians-Universität München (LMU)
As one of Europe's leading research universities, LMU Munich is committed to the highest international standards of excellence in research and teaching. Building on its 500-year-tradition of scholarship, LMU covers a broad spectrum of disciplines, ranging from the humanities and cultural studies through law, economics and social studies to medicine and the sciences.
Ratings and Reviews
很好
If the quiz and exam can be selected between chinese and english, it could be much better. Some questions in exams just get harder due to the inacurracy of translation into chinese.
讲解深入浅出，且结合大量例子帮助理解。课程视频中及每个模块后都有测验帮助巩固所学知识。
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W
Great course. Easy to understand and very practical.