This is a Chinese version of Competitive Strategy. You can find the original course in English from our course catalog.
此版本是Coursera首次尝试推出的中文翻译版。课程视频为英文原版附中文字幕，课程页面和测验已译成中文，帮助中心提供中文支持。
在本课程（共六个模块）中，你将了解企业在战略决策相互依存的情况下如何行事。例如，你的行动会如何影响竞争对手的利润，反之亦然。我们将会借助博弈论的基本工具分析企业如何选择策略以获得竞争优势。
竞争策略（中文版）
Offered By
Ludwig-Maximilians-Universität München (LMU)
About this Course
4.9
430 ratings
Skills you will gain
Game TheoryStrategic ThinkingCompetition (Economics)Porter'S Five Forces AnalysisStrategic Management
Syllabus - What you will learn from this course
Week
1关注你的竞争对手 Take Care of Your Competitors
在本模块中，我们将介绍博弈论的基本概念，并分析策略博弈中的竞争情况。我们将明确什么是策略并寻求不同的方式来确定最佳策略或优势策略。我们还将讨论纳什均衡和囚徒困境概念，分析为什么在决策时考量其他局中人的行动至关重要。最后，我们还将分析同时博弈（所有人同时行动）更改为序贯博弈（局中人按序行动）时会出现的情况。
9 videos (Total 68 min), 3 quizzes
9 videos
博弈设定 Game Setting6m
消除劣势策略 Eliminating Dominated Strategies11m
纳什均衡 Nash Equilibrium11m
囚徒困境 Prisoners' Dilemma3m
博弈设定 Game Setting10m
逆向归纳法 Backward Induction8m
可信威胁 Credible Threats10m
小结 Wrap Up2m
3 practice exercises
测验：同时博弈 Simultaneous Games10m
测验：序贯博弈 Sequential Games10m
测验：关注你的竞争对手 Take Care of Your Competitors20m
Week
2企业为何要合作 Why Firms Work Together
根据经济学理论，企业会在市场上相互竞争。实际上，他们也常常进行友好合作。在本模块中，我们将尝试了解为什么合作会给相关企业带来好处，借此评估促进或阻碍合作的因素并将其应用到不同示例中。
9 videos (Total 61 min), 5 quizzes
9 videos
合作的原因 Reasons for Cooperation3m
有限次重复 Finite Repetition9m
逆向归纳法 Backward Induction9m
无限次重复 Infinite Repetition10m
影响合作的因素 Factors Influencing Cooperation8m
积极承诺 Aggressive Commitment10m
合作承诺 Cooperative Commitment4m
小结 Wrap Up2m
5 practice exercises
测验：合作的原因 Reasons for Cooperation6m
测验：有限次重复 Finite Repetition8m
测验：无限次重复 Infinite Repetition8m
测验：承诺 Commitment8m
测验：企业为何要合作 Why Firms Work Together20m
Week
3互补产品和战略合作伙伴关系 Complementary Products and Strategic Partnerships
在本模块中，我们将介绍互补产品的概念，并运用经济学术语来探讨它们的意义。我们将研究企业为何想要将产品捆绑出售，以及互补性如何产生转换成本。我们还将讨论企业间的协调对互补产品的重要性。最后，我们将学习战略合作伙伴关系作为一强大工具如何在特定环境下为企业带来利益。
7 videos (Total 43 min), 4 quizzes
7 videos
互补产品：示例和定义 Complements: Examples and Definitions7m
通用策略 Generic Strategies8m
正外部性 Positive Externalities9m
示例 Examples4m
战略合作伙伴关系 Strategic Partnerships7m
小结 Wrap Up3m
4 practice exercises
测验：互补产品 Complements8m
测验：互补产品策略 Strategies for Complements8m
测验：互补产品和合作 Complements and Cooperation8m
测验：互补产品和战略合作伙伴关系 Complementary Products and Strategic Partnerships20m
Week
4进入新市场 Entering a New Market
本模块与市场进入有关。我们首先看一下用于评估市场吸引力的不同工具，再讨论已被证明有助于进入新市场的策略。我们也会从其他角度分析这一现象，了解现有企业为了阻挡新竞争者进入市场需要采取的措施。
10 videos (Total 81 min), 4 quizzes
10 videos
市场吸引力 Market Attractiveness6m
结构性进入壁垒 Structural Entry Barriers12m
战略性进入壁垒 Strategic Entry Barriers6m
承诺 / 价值链重构 Commitment/Value Chain Reconfiguration10m
柔道战略 / 利基市场 Judo Economics/Niche Market10m
结构性进入壁垒 / 承诺 Structural Entry Barriers/Commitment12m
限制性定价 / 掠夺性定价 Limit Pricing/Predatory Pricing8m
先占策略 Pre-Emption5m
小结 Wrap Up3m
4 practice exercises
测验：市场选择和进入壁垒 Market Choice and Entry Barriers10m
测验：进入策略 Entry Strategies8m
测验：进入遏制 Entry Deterrence10m
测验：进入新市场 Entering a New Market20m
Instructor
Tobias Kretschmer
ProfessorInstitute for Strategy, Technology and Organization
About Ludwig-Maximilians-Universität München (LMU)
As one of Europe's leading research universities, LMU Munich is committed to the highest international standards of excellence in research and teaching. Building on its 500-year-tradition of scholarship, LMU covers a broad spectrum of disciplines, ranging from the humanities and cultural studies through law, economics and social studies to medicine and the sciences.
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