This is a Chinese version of Competitive Strategy. You can find the original course in English from our course catalog.
竞争策略（中文版）
Gain insight into a topic and learn the fundamentals.
4.8
(497 reviews)
18 hours to complete
3 weeks at 6 hours a week
Flexible schedule
Learn at your own pace
91%
Most learners liked this course
Details to know
Assessments
25 assignments
Taught in Chinese (Simplified)
See how employees at top companies are mastering in-demand skills
There are 6 modules in this course
在本模块中，我们将介绍博弈论的基本概念，并分析策略博弈中的竞争情况。我们将明确什么是策略并寻求不同的方式来确定最佳策略或优势策略。我们还将讨论纳什均衡和囚徒困境概念，分析为什么在决策时考量其他局中人的行动至关重要。最后，我们还将分析同时博弈（所有人同时行动）更改为序贯博弈（局中人按序行动）时会出现的情况。
What's included
9 videos3 assignments
根据经济学理论，企业会在市场上相互竞争。实际上，他们也常常进行友好合作。在本模块中，我们将尝试了解为什么合作会给相关企业带来好处，借此评估促进或阻碍合作的因素并将其应用到不同示例中。
What's included
9 videos5 assignments
在本模块中，我们将介绍互补产品的概念，并运用经济学术语来探讨它们的意义。我们将研究企业为何想要将产品捆绑出售，以及互补性如何产生转换成本。我们还将讨论企业间的协调对互补产品的重要性。最后，我们将学习战略合作伙伴关系作为一强大工具如何在特定环境下为企业带来利益。
What's included
7 videos4 assignments
本模块与市场进入有关。我们首先看一下用于评估市场吸引力的不同工具，再讨论已被证明有助于进入新市场的策略。我们也会从其他角度分析这一现象，了解现有企业为了阻挡新竞争者进入市场需要采取的措施。
What's included
10 videos4 assignments
在探讨研发的时候，一些重要的策略问题会反复出现。我们将通过本模块仔细研究这些问题。不少创新的诞生的确是源自好运气，但似乎毋庸置疑——大部分时候是因为创新者积极努力实现某个具体的发明。
What's included
9 videos4 assignments
在本模块中，我们侧重于产品设计的策略问题。我们会分析企业如何通过调整自己的产品来减小市场竞争压力。稍后，我们会学习产品设计和定价方面的一些通用策略，并讨论在这些策略之间进退两难的相关问题。
What's included
9 videos5 assignments
Instructor
Instructor ratings
4.9 (17 ratings)
Recommended if you're interested in Business Strategy
Ludwig-Maximilians-Universität München (LMU)
Fundação Instituto de Administração
The Chinese University of Hong Kong
Ludwig-Maximilians-Universität München (LMU)
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Learner reviews
4.8
497 reviews
- 5 stars
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Showing 3 of 497
XX
4
Reviewed on Jun 26, 2018
If the quiz and exam can be selected between chinese and english, it could be much better. Some questions in exams just get harder due to the inacurracy of translation into chinese.
WW
5
Reviewed on Oct 18, 2018
Great course. Easy to understand and very practical.
BQ
4
Reviewed on Mar 26, 2016
教授生动形象的使用大量例子来阐述观点和原理，作为博弈论入门非常棒，后半部分关于企业决策的部分也同样很好，建议感兴趣的同学继续后续选择高级竞争策略学习。
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