About this Course

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This is a Chinese version of Competitive Strategy. You can find the original course in English from our course catalog. 
此版本是Coursera首次尝试推出的中文翻译版。课程视频为英文原版附中文字幕，课程页面和测验已译成中文，帮助中心提供中文支持。

在本课程（共六个模块）中，你将了解企业在战略决策相互依存的情况下如何行事。例如，你的行动会如何影响竞争对手的利润，反之亦然。我们将会借助博弈论的基本工具分析企业如何选择策略以获得竞争优势。

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Approx. 18 hours to complete

Chinese (Simplified)

Skills you will gain

Game Theory
Strategic Thinking
Competition (Economics)
Porter'S Five Forces Analysis
Strategic Management

Flexible deadlines

Reset deadlines in accordance to your schedule.

100% online

Start instantly and learn at your own schedule.

Approx. 18 hours to complete

Chinese (Simplified)

Instructor

Instructor rating

4.84/5 (13 Ratings)

Tobias Kretschmer

Professor

Institute for Strategy, Technology and Organization

456,901 Learners

11 Courses

Syllabus - What you will learn from this course

Content Rating91%(1,116 ratings)

Week1

Week 1

3 hours to complete

关注你的竞争对手 Take Care of Your Competitors

在本模块中，我们将介绍博弈论的基本概念，并分析策略博弈中的竞争情况。我们将明确什么是策略并寻求不同的方式来确定最佳策略或优势策略。我们还将讨论纳什均衡和囚徒困境概念，分析为什么在决策时考量其他局中人的行动至关重要。最后，我们还将分析同时博弈（所有人同时行动）更改为序贯博弈（局中人按序行动）时会出现的情况。

3 hours to complete

9 videos (Total 68 min)

9 videos

简介 Introduction3m博弈设定 Game Setting6m消除劣势策略 Eliminating Dominated Strategies11m纳什均衡 Nash Equilibrium11m囚徒困境 Prisoners' Dilemma3m博弈设定 Game Setting10m逆向归纳法 Backward Induction8m可信威胁 Credible Threats10m小结 Wrap Up2m

3 practice exercises

测验：同时博弈 Simultaneous Games30m测验：序贯博弈 Sequential Games30m测验：关注你的竞争对手 Take Care of Your Competitors30m

Week2

Week 2

4 hours to complete

企业为何要合作 Why Firms Work Together

4 hours to complete

9 videos (Total 61 min)

9 videos

简介 Introduction2m合作的原因 Reasons for Cooperation3m有限次重复 Finite Repetition9m逆向归纳法 Backward Induction9m无限次重复 Infinite Repetition10m影响合作的因素 Factors Influencing Cooperation8m积极承诺 Aggressive Commitment10m合作承诺 Cooperative Commitment4m小结 Wrap Up2m

5 practice exercises

测验：合作的原因 Reasons for Cooperation30m测验：有限次重复 Finite Repetition30m测验：无限次重复 Infinite Repetition30m测验：承诺 Commitment30m测验：企业为何要合作 Why Firms Work Together30m

Week3

Week 3

3 hours to complete

互补产品和战略合作伙伴关系 Complementary Products and Strategic Partnerships

3 hours to complete

7 videos (Total 43 min)

7 videos

简介 Introduction2m互补产品：示例和定义 Complements: Examples and Definitions7m通用策略 Generic Strategies8m正外部性 Positive Externalities9m示例 Examples4m战略合作伙伴关系 Strategic Partnerships7m小结 Wrap Up3m

4 practice exercises

测验：互补产品 Complements30m测验：互补产品策略 Strategies for Complements30m测验：互补产品和合作 Complements and Cooperation30m测验：互补产品和战略合作伙伴关系 Complementary Products and Strategic Partnerships30m

Week4

Week 4

3 hours to complete

进入新市场 Entering a New Market

3 hours to complete

10 videos (Total 81 min)

10 videos

简介 Introduction1m市场吸引力 Market Attractiveness6m结构性进入壁垒 Structural Entry Barriers12m战略性进入壁垒 Strategic Entry Barriers6m承诺 / 价值链重构 Commitment/Value Chain Reconfiguration10m柔道战略 / 利基市场 Judo Economics/Niche Market10m结构性进入壁垒 / 承诺 Structural Entry Barriers/Commitment12m限制性定价 / 掠夺性定价 Limit Pricing/Predatory Pricing8m先占策略 Pre-Emption5m小结 Wrap Up3m

4 practice exercises

测验：市场选择和进入壁垒 Market Choice and Entry Barriers30m测验：进入策略 Entry Strategies30m测验：进入遏制 Entry Deterrence30m测验：进入新市场 Entering a New Market30m

Reviews

4.8

122 reviews

5 stars
86.39%
4 stars
11.13%
3 stars
2.06%
1 star
0.41%

TOP REVIEWS FROM 竞争策略（中文版）

by PZSep 6, 2015

It's a great course, which gives us a basic understanding of competative strategdy.

by XMAug 26, 2015

Very good course to introduce Game Theory and give lots of examples to make the complicate theory in simple way. Much enjoyed. Thanks.

by BQMar 26, 2016

教授生动形象的使用大量例子来阐述观点和原理，作为博弈论入门非常棒，后半部分关于企业决策的部分也同样很好，建议感兴趣的同学继续后续选择高级竞争策略学习。

by SHMar 3, 2017

Lots of examples make the lectures interesting and easy to understand.

View all reviews

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竞争策略（中文版）