About this Course
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108 reviews
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100% online

Start instantly and learn at your own schedule.
Flexible deadlines

Flexible deadlines

Reset deadlines in accordance to your schedule.
Hours to complete

Approx. 14 hours to complete

Suggested: 视频和测验共10小时...
Available languages

Chinese (Simplified)

Subtitles: Chinese (Simplified), English

Skills you will gain

Game TheoryStrategic ThinkingCompetition (Economics)Porter'S Five Forces AnalysisStrategic Management
100% online

100% online

Start instantly and learn at your own schedule.
Flexible deadlines

Flexible deadlines

Reset deadlines in accordance to your schedule.
Hours to complete

Approx. 14 hours to complete

Suggested: 视频和测验共10小时...
Available languages

Chinese (Simplified)

Subtitles: Chinese (Simplified), English

Syllabus - What you will learn from this course

Week
1
Hours to complete
2 hours to complete

关注你的竞争对手 Take Care of Your Competitors

在本模块中,我们将介绍博弈论的基本概念,并分析策略博弈中的竞争情况。我们将明确什么是策略并寻求不同的方式来确定最佳策略或优势策略。我们还将讨论纳什均衡和囚徒困境概念,分析为什么在决策时考量其他局中人的行动至关重要。最后,我们还将分析同时博弈(所有人同时行动)更改为序贯博弈(局中人按序行动)时会出现的情况。...
Reading
9 videos (Total 68 min), 3 quizzes
Video9 videos
博弈设定 Game Setting6m
消除劣势策略 Eliminating Dominated Strategies11m
纳什均衡 Nash Equilibrium11m
囚徒困境 Prisoners' Dilemma3m
博弈设定 Game Setting10m
逆向归纳法 Backward Induction8m
可信威胁 Credible Threats10m
小结 Wrap Up2m
Quiz3 practice exercises
测验:同时博弈 Simultaneous Games10m
测验:序贯博弈 Sequential Games10m
测验:关注你的竞争对手 Take Care of Your Competitors20m
Week
2
Hours to complete
2 hours to complete

企业为何要合作 Why Firms Work Together

根据经济学理论,企业会在市场上相互竞争。实际上,他们也常常进行友好合作。在本模块中,我们将尝试了解为什么合作会给相关企业带来好处,借此评估促进或阻碍合作的因素并将其应用到不同示例中。...
Reading
9 videos (Total 61 min), 5 quizzes
Video9 videos
合作的原因 Reasons for Cooperation3m
有限次重复 Finite Repetition9m
逆向归纳法 Backward Induction9m
无限次重复 Infinite Repetition10m
影响合作的因素 Factors Influencing Cooperation8m
积极承诺 Aggressive Commitment10m
合作承诺 Cooperative Commitment4m
小结 Wrap Up2m
Quiz5 practice exercises
测验:合作的原因 Reasons for Cooperation6m
测验:有限次重复 Finite Repetition8m
测验:无限次重复 Infinite Repetition8m
测验:承诺 Commitment8m
测验:企业为何要合作 Why Firms Work Together20m
Week
3
Hours to complete
1 hour to complete

互补产品和战略合作伙伴关系 Complementary Products and Strategic Partnerships

在本模块中,我们将介绍互补产品的概念,并运用经济学术语来探讨它们的意义。我们将研究企业为何想要将产品捆绑出售,以及互补性如何产生转换成本。我们还将讨论企业间的协调对互补产品的重要性。最后,我们将学习战略合作伙伴关系作为一强大工具如何在特定环境下为企业带来利益。...
Reading
7 videos (Total 43 min), 4 quizzes
Video7 videos
互补产品:示例和定义 Complements: Examples and Definitions7m
通用策略 Generic Strategies8m
正外部性 Positive Externalities9m
示例 Examples4m
战略合作伙伴关系 Strategic Partnerships7m
小结 Wrap Up3m
Quiz4 practice exercises
测验:互补产品 Complements8m
测验:互补产品策略 Strategies for Complements8m
测验:互补产品和合作 Complements and Cooperation8m
测验:互补产品和战略合作伙伴关系 Complementary Products and Strategic Partnerships20m
Week
4
Hours to complete
2 hours to complete

进入新市场 Entering a New Market

本模块与市场进入有关。我们首先看一下用于评估市场吸引力的不同工具,再讨论已被证明有助于进入新市场的策略。我们也会从其他角度分析这一现象,了解现有企业为了阻挡新竞争者进入市场需要采取的措施。...
Reading
10 videos (Total 81 min), 4 quizzes
Video10 videos
市场吸引力 Market Attractiveness6m
结构性进入壁垒 Structural Entry Barriers12m
战略性进入壁垒 Strategic Entry Barriers6m
承诺 / 价值链重构 Commitment/Value Chain Reconfiguration10m
柔道战略 / 利基市场 Judo Economics/Niche Market10m
结构性进入壁垒 / 承诺 Structural Entry Barriers/Commitment12m
限制性定价 / 掠夺性定价 Limit Pricing/Predatory Pricing8m
先占策略 Pre-Emption5m
小结 Wrap Up3m
Quiz4 practice exercises
测验:市场选择和进入壁垒 Market Choice and Entry Barriers10m
测验:进入策略 Entry Strategies8m
测验:进入遏制 Entry Deterrence10m
测验:进入新市场 Entering a New Market20m

Instructor

Avatar

Tobias Kretschmer

Professor
Institute for Strategy, Technology and Organization

About Ludwig-Maximilians-Universität München (LMU)

As one of Europe's leading research universities, LMU Munich is committed to the highest international standards of excellence in research and teaching. Building on its 500-year-tradition of scholarship, LMU covers a broad spectrum of disciplines, ranging from the humanities and cultural studies through law, economics and social studies to medicine and the sciences....

Frequently Asked Questions

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