About this Course

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Learner Career Outcomes

29%

got a tangible career benefit from this course
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 19 hours to complete
Chinese (Simplified)

Skills you will gain

Game TheoryStrategic ThinkingCompetition (Economics)Porter'S Five Forces AnalysisStrategic Management

Learner Career Outcomes

29%

got a tangible career benefit from this course
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 19 hours to complete
Chinese (Simplified)

Offered by

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Ludwig-Maximilians-Universität München (LMU)

Syllabus - What you will learn from this course

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Week
1

Week 1

3 hours to complete

关注你的竞争对手 Take Care of Your Competitors

3 hours to complete
9 videos (Total 68 min)
9 videos
博弈设定 Game Setting6m
消除劣势策略 Eliminating Dominated Strategies11m
纳什均衡 Nash Equilibrium11m
囚徒困境 Prisoners' Dilemma3m
博弈设定 Game Setting10m
逆向归纳法 Backward Induction8m
可信威胁 Credible Threats10m
小结 Wrap Up2m
3 practice exercises
测验:同时博弈 Simultaneous Games30m
测验:序贯博弈 Sequential Games30m
测验:关注你的竞争对手 Take Care of Your Competitors30m
Week
2

Week 2

4 hours to complete

企业为何要合作 Why Firms Work Together

4 hours to complete
9 videos (Total 61 min)
9 videos
合作的原因 Reasons for Cooperation3m
有限次重复 Finite Repetition9m
逆向归纳法 Backward Induction9m
无限次重复 Infinite Repetition10m
影响合作的因素 Factors Influencing Cooperation8m
积极承诺 Aggressive Commitment10m
合作承诺 Cooperative Commitment4m
小结 Wrap Up2m
5 practice exercises
测验:合作的原因 Reasons for Cooperation30m
测验:有限次重复 Finite Repetition30m
测验:无限次重复 Infinite Repetition30m
测验:承诺 Commitment30m
测验:企业为何要合作 Why Firms Work Together30m
Week
3

Week 3

3 hours to complete

互补产品和战略合作伙伴关系 Complementary Products and Strategic Partnerships

3 hours to complete
7 videos (Total 43 min)
7 videos
互补产品:示例和定义 Complements: Examples and Definitions7m
通用策略 Generic Strategies8m
正外部性 Positive Externalities9m
示例 Examples4m
战略合作伙伴关系 Strategic Partnerships7m
小结 Wrap Up3m
4 practice exercises
测验:互补产品 Complements30m
测验:互补产品策略 Strategies for Complements30m
测验:互补产品和合作 Complements and Cooperation30m
测验:互补产品和战略合作伙伴关系 Complementary Products and Strategic Partnerships30m
Week
4

Week 4

3 hours to complete

进入新市场 Entering a New Market

3 hours to complete
10 videos (Total 81 min)
10 videos
市场吸引力 Market Attractiveness6m
结构性进入壁垒 Structural Entry Barriers12m
战略性进入壁垒 Strategic Entry Barriers6m
承诺 / 价值链重构 Commitment/Value Chain Reconfiguration10m
柔道战略 / 利基市场 Judo Economics/Niche Market10m
结构性进入壁垒 / 承诺 Structural Entry Barriers/Commitment12m
限制性定价 / 掠夺性定价 Limit Pricing/Predatory Pricing8m
先占策略 Pre-Emption5m
小结 Wrap Up3m
4 practice exercises
测验:市场选择和进入壁垒 Market Choice and Entry Barriers30m
测验:进入策略 Entry Strategies30m
测验:进入遏制 Entry Deterrence30m
测验:进入新市场 Entering a New Market30m

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